We run around the county in our bright red car with signs on the doors and lettering on the back window. As a team it has created opportunities for us to make contacts and advertise. Friends and past clients who are now friends regularly comment that they always know where we are cuz they see our car all the time.
Considering the fact that the full color picture signs (we designed ourselves) were less than $100 and the window lettering was around $100, we sure consider it to be inexpensive advertising that is constantly working for us throughout the day. If we have sold one property as a result of the signs getting us the lead to start with, or more likely getting someone we have already talked with to remember to call us back, then hey, those signs have been a very lucrative investment. We also know from experience that it re-enforces our existing relationships with clients.
From time to time, we meet others in our profession that consider vehicle lettering and signs to be a bother, or sending a desperate message, or maybe a little low class. Could be...Hmm...maybe upper end clientele (I.E Big Money) would think so? Not so sure about that as we have never had any of our clients looking for higher dollar properties make any negative remarks, but we have had some of them make positive remarks. Most of the people we deal with are looking for properties under $650k though. Does it really make a difference to a possible client if your car is lettered?
Another area that we would think female Realtors could have regarding signs would be that they could potentially attract someone with bad intentions or get harassing calls. As a team it is possible for us to try and avoid as much danger as possible by always showing property together, and letting our main offices know when and where we are showing. But a single Realtor that has noone to go with them to showings may not have the same luxury. Still, some very successful female Realtors in our area have lettered vehicles. One of our area's top female Realtors for years even has her picture on the vehicle window.
Guess it probably depends on the area of the country each Realtor is in. Down here in the South in these relatively small counties it works as a great advertising point for us; but does it work in LA, New York, or some other huge metro area? Does it work in your area? Just wondering what our reader's experiences have been and how you feel about it.
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