Using Social Media for Lead Gen. Part One

Services for Real Estate Pros with Brivity

LEAD GENERATION message on hand holding to touch a phone, top view, table computer coffee and book

One of the great things about social media is – no, not posts of cute kitties – but the ability to leverage it for lead generation. Social media can extend your reach to prospective clients in a way that not only demonstrates your expertise but also familiarizes the prospects with who you are. A warm lead is always welcomed on your end, and prospective clients also appreciate having some familiarity with you.

Of course, this may all feel “easier said than done” if you haven’t ventured much into using social media. And even if you have, you know there are a LOT of considerations – What should I say? Which platforms do I use? How often should I post, and is there a best time of day? What’s a hashtag and how do I use it?

We know there’s a lot to take in, that’s why we’ve put together these helpful tips and how-tos to make generating leads with social media a snap.

In this first installment of a 3-part series, we’ll look at the different social media platforms and why you might consider using them.


Let’s get started!



While you might not find many grandmothers on Snapchat, you will find them on Facebook. All ages are participating in the conversation on this platform. The Pew Research Center found that 56% of online adults were using Facebook in 2014. That was an 11% increase from the year prior. Pew says 71% of adults online are using Facebook, making it a sure bet for reaching a wide audience online. 



One the other best-known social media networks, nets 23% of online adults as users, according the the Pew survey. But this smaller group is a select bunch – it’s typically popular with college graduates and more than half of users earn upward for $50,000 a year, 27% of those earning more than $75,000 a year. And millions are actively using Twitter, which means once you’ve established yourself on the network, you great have potential to capture new leads.



Generally attracts women as users (42% of women online are also on Pinterest), and online adults in the 50+ age category are quickly adding their ranks on Pinterest. Pinterest has become a hub of sort for interior design ideas, which naturally pairs itself well with the real estate industry.



Has a high percentage of African American and hispanic users (more than Twitter, but not more than Facebook). With its visual appeal, and some newly added features, this platform is quickly growing in users, from 17% in 2013 to 26% in 2014.


Learn how Brivity integrates your social media into your workflow.



offers the benefit of improving your website’s search engine rankings. This alone is a good reason to consider this platform, although some studies suggest its users are not as active as other networks. You can turn others’ inactivity on Google+ to your  benefit by actively posting and capturing leads where other agents have yet ventured. Additionally, using Google+ and Pinterest in concert can have exponential positive effects for your business:



Like ActiveRain, LinkedIn is a good place to connect with other real estate professionals. And, if you’ve been in another career or industry before, it can be a great place to reconnect with past co-workers who may become clients. Be sure to build out your profile, this is where the real value lies in this platform. You’ll be able to essentially post your resume and a host of other skills (do you speak another language?) and interests all in one spot, giving a well-rounded view of your capabilities.



The place to engage with millennials. This mobile app allows users to send pictures and videos that “self destruct” after a few minutes. The app is often used for messaging. Snapchat is known for its high user engagement rates, and has proven to be a useful client engagement and retention tool for agents.



Often overlooked as a form of social media. Like all good social media, blogs are a way to start a conversation. In the case of a blog, that conversation starts when reader comment on your post. At the end of each post, invite readers to engage via the comments section, whether it’s asking a question to spark conversation or requesting readers share their take on your topic. Blogs have the added benefit of bolstering your website’s SEO, or if you’re a guest blogger elsewhere, giving you the exposure to new audiences.

Deciding which of these social networks to target depends somewhat on your affinity toward one platform or another, but also look closely at what markets you are trying to reach as well as what differentiates you from other agents. With a clear vision of your business, you can make targeted decisions on what platforms are right for you.


What platforms do you find most effective?


Be sure to tune in next week for insight on what types of topics and content to post on your social media!




This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Best Practices
social media
lead gen

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Thanks for reminding me to bookmark this for later! Love and light and good luck in all your business!

Nov 05, 2016 04:39 PM #23
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Gita Bantwal I can't believe how useful it is! It's really a blessing right out in the open!

Nov 05, 2016 04:40 PM #24
Lee Marlin
First United Realty of Georgia - Atlanta, GA
ATL Metro 404.384.2274 - Luxury/Divorce/ShortSales

Thanks for providing a useful summary of which tools suit which audiences, which tools are growing in favor, etc.

I placed a video tour on Facebook for one of my listingsthis fall. We had over 800 viewings the first day it went live. The next day we had an open house and received an offer that we accepted and closed in 30 days. The video as was still being seen during that month. We had 978 total viewings by closing.

Dec 13, 2016 04:05 AM #25
Macy Babb ... North Georgia Realtor
Re/Max Around Atlanta Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

Thanks for the information.... my SOI is on Social Media, so I better be as well


Dec 13, 2016 07:08 AM #26
Susan Jemison
Windwalker William Raveis - Nantucket, MA
Full-service agent serving Nantucket and beyond.

I am glad to read is validating all I've been working on as a new agent!



Dec 13, 2016 01:10 PM #27
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Great recap of the social media options.  Thanks @Brivity CRM !

Dec 13, 2016 04:13 PM #28
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Great survey of our social media choices - I use facebook and AR and linked in and twitter.  My daughter is trying to introduce me to instagram! 

Dec 13, 2016 06:07 PM #29
Shahar Hillel
Augusta Financial Inc. - Stevenson Ranch, CA
Mortgage Consultant, Loan Officer.

Thank you for the post and the statistics, this is valuable.


Dec 13, 2016 07:40 PM #30
Elisa Bruno-Midili, NYS Licensed Associate Real Estate Broker
Cafe Realty - Mount Kisco, NY
Cafe Realty 914.230.0650

Social media is essential in marketing a real estate brand. Finding your audience and delivering your message to many. The lead gen part comes after your followers believe in you! (and then they share, like, tell others!)

Dec 28, 2016 04:11 AM #31
Jay McHugh
SendOutCards-Appreciation Marketing Expert - Boston, MA
YOUR SendOutCard Mentor

Thanks for sharing and clarifying in your own words....Thanks for the short recap on each social media channel.  The information is helpful and useful to share with those not familiar with the ROI

Dec 28, 2016 05:23 AM #32
John Shipka
3Di FOCUS - Plainfield, IL
Social Media for Real Estate Professionals

I think this is a great intro! You need to inform real estate professionals the difference between the social networks. Looking forward to the next post!

Dec 28, 2016 01:55 PM #33
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

Thanks for the post, looking forward to your part 2 and 3. I do Facebook but now I know there are so many ways to attract leads.

Dec 29, 2016 11:49 AM #34
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Great info.Thanks

Dec 30, 2016 08:13 PM #35
Reuben Fine
Fill-In-The-Blanks PDF Flyer Templates - Rossmoor, CA

Nice summary of the social media platforms. Looking forward to the next installment. 

Jan 11, 2017 09:21 PM #37
Karina Martinez
Long & Foster - Richmond, VA

I love posting blog articles on Facebook and Instagram!  It's a great way to stay in front of my clients and assert my reputation as a real estate professional.  Thanks for the article!

Karina Martinez | Realtor®

Richmond, VA

Jan 11, 2017 09:56 PM #38
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Might consider some guest bloggers pretty soon myself. Just revisiting this concept and I like it

Jan 11, 2017 11:36 PM #39
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Karina Martinez advice would be helpful. Want to make this the best and all that jazz. Let me know if you have any input beyond the basics.

Jan 11, 2017 11:38 PM #40
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

after reading part 2 I had to come back to part 1! such wonderful well laid out information! thank you

Jan 12, 2017 12:47 AM #41
Barbara Calwhite
Keller Williams Realty of Southwest Missouri - Joplin, MO
417-438-7387 Specializing in Relocation

Thanks for all the information.  I missed this the first time.  Now I need to find part two.

Jan 28, 2017 06:36 AM #42
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Generating leads Ibecomes more important in a saturated market that way

Jan 28, 2017 11:58 PM #43
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Brivity Platform

Manage. Market. Communicate. Convert. Get leads
Would you like a product demo?
Spam prevention