Using Social Media for Lead Gen. Part Two

Services for Real Estate Pros with Brivity


Now that you’ve decided on what social media platforms you want to focus on (see part 1), it’s time to get down to the business of posting.


What to post

Of course, you’ll want to post your listings, and the visual nature of social media makes for great show and tell. But your audience may start to tune out your posts if you keep striking the same note. Consider going for a mix of topics that include your listings and other news related directly to your business, education and the occasional “just for fun” post that shows off a bit of your personality.


Post ideas include:

-Promoting open houses, new listings, just solds, great reviews (don’t forget to include links to your website)

-Brokerage news (such as welcoming a new team member) & events  

-Sharing industry news & local news that may affect homeowners

-Educating readers on the buying/selling process, your local market, etc.

-Sharing household tips: organization, decorating, yard care, etc. 

In general, aim for quality over quantity – the goal is to spark conversation and shares on your posts. One well-crafted post that initiates discussion and gets people sharing (or retweeting, repinning, etc.) is worth more than three posts that fall flat.

Getting to “well-crafted” has a lot to do with remembering what audience you are appealing to (since it may be different on different social networks). Watch what others are doing to get a feel for what kinds of posts seem to work best, and then feel free to experiment a bit. It won’t take long to figure out the best formula for delivering your content.


Where to post

In part one we gave you a range of platforms to choose from, but it is important to recognize that the audience varies for each. When you browse Instagram you expect to see (and often follow) different topics, people and images than you would see on LinkedIn. Therefore, your content, or how you interact with that social media platform, will change for each.

Let’s look at some specific ways you can utilize some popular platforms.

Twitter and Facebook are great places to make connections. The simple act of liking, favoriting or reposting and retweeting other’s posts gets you in the discussion and your name on the radar. This applies to most social sites, with Twitter and Facebook being the strongest at building connections.

Use Pinterest when posting household tips or sharing that blog about home make-overs.

Instagram is a great place to post events – open houses, events you or your brokerage is hosting, conferences. Hype with some teasers leading up to the event, and make sure to follow up during and after with pictures of you and guests at the event to show your engagement (and maybe says thanks to those who attended).


Work your network

Social media platforms are called networks for good reason: they are virtual meeting places connecting us to key people in our community (whether that community exists solely online or it’s right outside our door).

Your social network may include past clients, current partners and future prospects. Making sure you connect with each of these groups is vital.

Linking with your key collaborators to build a virtual team not only positions your business as a “one stop shop” but also provides referral business to those people whom you partner with, such as mortgage lenders, stagers, landscapers and other service providers you work with to list and sell a home. In turn, those partners will likely share and promote your services as well.

You can ask clients and friends to spread the word for you as well. With one quick click they can share one of your posts or endorse you for specific skills on LinkedIn.

Leverage your Zillow profile by linking it to your Facebook page, and also encourage satisfied clients to post reviews on Facebook, LinkedIn or Google as well.

Now that you’re armed with a multitude of content ideas, we’ll talk about scheduling posts and tracking your success in the next installment of this series. Until then, happy posting!

Use Brivity to automate your social media posts



Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 01/12/2017 01:48 PM
Real Estate Best Practices
Online Marketing Help Center
Keller Williams Active Rain Bloggers
Marketing 101
Technology Side of Active Rain
social media
real estate marketing
lead gen

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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Brivity CRM - there are a few options to 'automate' few things on Social Media.

Does that mean we will lose that 'personal touch' - which everyone says is very important?

Aug 30, 2016 02:45 PM #3
faye schubert
Branson, MO
technology and marketing specialist

Never thought about linking reviews from search portals to the facebook page. Thanks for that tip! 

Oct 14, 2016 11:34 PM #4
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I have to go back to this one and read about the nuances of really connect on a human level. getting to the root of why rather than just what we do

Oct 15, 2016 03:16 PM #5
David Alan Baker Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert

Another great post to help us all out with the social network. Thx

Nov 20, 2016 03:15 AM #6
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I learned a lot from you post. Thank you fo sharing. I will bookmark it and read again.

Dec 15, 2016 04:08 AM #7
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Great blog series. Curious as to how is one to link up Zillow reviews to one's FB profile

Dec 15, 2016 11:17 AM #8
Macy Babb ... North Georgia Realtor
Re/Max Around Atlanta Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

Thanks for the tips and ideas.... I think I hve most of those already covered, but love to read others ideas to keep up to date

Dec 15, 2016 12:09 PM #9
Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

It all sounds so easy when reading these tips, but when I go to put them to practice I end up getting frustrated.  I find sometimes these sites are not as user friendly or intuitive as one might like.  But I do like the ideas presented here and will try to incorporate them into my social media marketing.  Thank you.

Dec 15, 2016 03:33 PM #10
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It's always good to do a keyword search using SEO toolkits. They were pretty well for most of the people I know that use them.

Dec 15, 2016 10:38 PM #11
Noel Mayer

Thank for the Information 

Dec 29, 2016 01:40 AM #12
John Shipka
3Di FOCUS - Plainfield, IL
Social Media for Real Estate Professionals

"...encourage satisfied clients to post reviews on Facebook, LinkedIn or Google as well." This is a great point and a great way to build trust among your audience!

Dec 29, 2016 06:36 PM #13
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Thanks for all this I will probably use it, and especially part one. Thank you very much!

Dec 29, 2016 11:48 PM #14
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Encouraging client satisfaction is what it's all about in my opinion. Everything else is pretty much secondary.

John Shipka

Dec 29, 2016 11:50 PM #15
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I had to bookmark this one! I will share it with folks in my office also... great information!

Jan 12, 2017 12:45 AM #16
Realty One Group Alliance - San Mateo, CA
Broker Associate & Licensed Architect

Excellent advice! Bookmarked. 

Jan 12, 2017 01:57 AM #17
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Be helpful in all your post, stay upbeat and passionate about your area, your properties and beat the home town drum in your media broadcasts. It's not about the agent, broker but the buyer, seller, your area, the real estate process with a little wisdom of life, what you have learned along the way. Show them, don't try to sell them or come off as a game player. What sets you apart from all the other sea of "R"'s is how well you tune in with each member of the audience.

Jan 21, 2017 02:31 AM #18
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

I was not ware of Goggle reviews at all.  It makes an impression on people search for you.  Thanks for FB reviews as well.

Sam Shueh

Jan 21, 2017 07:55 AM #19
Realty One Group Alliance - San Mateo, CA
Broker Associate & Licensed Architect

Brivity, thanks for sharing. 

Jan 21, 2017 01:25 PM #20
Malendaz Coleman

Great Stuff Brivity!!!

Jan 21, 2017 04:14 PM #21
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Great information.  I will book mark this one for future reference..

Jan 21, 2017 05:39 PM #22
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