The most important goal of home staging, whether you do it yourself or hire a professional home stager, is to create a lifestyle that buyers aspire to and wow them the second they walk through the door. With our many years of experience and through trial and error, NJ's Elite Staging has honed the fine art of what works and what doesn't when staging your home.
The following are general rules of thumb:
Staging should draw your eye to the home's architectural features. For this reason we don't use loud, bright colored furnishings or pillows because they attract you're eye directly to it, when the focus should be on the home.
The home shouldn’t scream “staged”. This is why we don’t set dining and kitchen tables. We use candles, table runners and floral arrangements – items you’d find in a home. Subtly is key when staging. 
Every home is different so every design should be unique and reflect the home’s distinct style. One neighborhood can have the full spectrum from traditional to modern houses. Case in point: Both of these homes are in the same town, but would attract very different buyers.
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Buyers want a home that is cozy and feels like "home". Create warmth with candles, throws, fluffy pillows, coffee table books, stools by the fireplace (we love them!) and plants either real or very high quality. The room should have an organic feel to it.
Staging should take into account the room’s function and demonstrate optimal square footage. When vacant, buyers perceived this family room as being too small and not having enough seating. Once staged it was no longer an issue:
Coffee tables are a great opportunity to create emotional connections with buyers. This is easy to accomplish with books, glasses, trays, candy dishes and orchids. They always work and always look great.
When it comes to bathrooms, they should feel spa like and organic. (No towels tied up with bows and flowers - talk about stagy!) Rolled up white towels, candles, apothecary jars filled with soaps, sea sponges and florals work best. Think of a 5 star hotel - that's the goal.
When staging a master bedroom give it a retreat like feel and whenever possible add a cozy reading area by a window or fireplace.
There is one surefire way to chose the right home staging company for you. Visit their website and view their portfolio - this is our best work so you'll have a pretty good idea of what you can expect. And, generally like everything else you get what you pay for - there will always be clients who want champagne on a beer budget.
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