Whenever the market improves after a crash, many newly licensed agents always surface. Many offices are so focused on making up for dollars lost during the crash that training is not up to par.
Newly licensed agents are competing with seasoned agents; newly licensed agents are receiving phone calls from their sphere of influence after announcements are mailed; and many of these agents are “on their own” when answering questions.
One of the prime questions asked by people receiving an announcement is “are you new to real estate or do you have experience?” This is a question that throws most new agents off guard, and they often fumble through it or they admit they are new! There is an answer that I suggest to our new team members, since no homeowner wants to list with a new agent.
We all know that listing agents are marketing agents, and that’s the key to the answer. If one has formal education in the marketing field, the answer is a powerful one. If one is not formally educated, the answer falls into the category of being proficient with online and offline marketing.
Again, we are listing agents, and listing agents are “marketing agents.” If this is explained to a lay person, there is never an issue. Our pre-listing brochure is focused on “who we are; what we do; and how well we do it.” Our marketing is clearly described and displayed in detail.
The newly licensed agents on the team are now well-versed with what we do for marketing. They can discuss it in detail, and answer all questions. The only statement that one needs to clearly understand is “Listing Agents Are Marketing Agents.”
Just another thought for the moment…..
Comments(31)