From the day we are born, most of the inhabitants of planet Earth have been conditioned by negativity: "Don't do this," "Don't touch that," "Don talk to strangers," etc. We are quick to listen to negativism rather than being receptive to positive information.
The media has filled the airways with Doom and Gloom reporting about the market, and we have paid attention to ALL of it. I wish that people would be receptive to the following reality: THE MARKET IS STILL GOOD.
At the height of the market in 2006, there were 6.5 million homes SOLD in the United States. By the end of last year, 2007, there were 5.8 million homes SOLD in the United States, according to the National Association of Realtors (NAR)--a market drop of about 12%. Yes, that's 12% down, but it's still nearly 90% of the previous year's business. This means that people are definitely still buying. The question is, "Are Realtors still selling?"
As I have said before, become proactive. Don't wait for the wind to move you, turn the wheel and create your own wind. Organize "Buyer Information Seminars" and educate the consumer. Provide them with the facts about real estate and the market. Advertise a percentage of your Sold properties to show consumers that the market is still moving. Place a Sold rider on your properties even after they close. I do not think the buyer would mind.
The more we do together, the better our market. We might be independent but, we are also interdependent.
Jose R. Cordova
CENTURY21 Casa Real Latino
"Building a team oriented organization with accountable agents and staff.."
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