Feature-Fairy secrets revealed.

Reblogger Tony and Suzanne Marriott, Associate Brokers
Real Estate Agent with Haven Express @ Keller Williams Arizona Realty BR534744000 & BR540649000

Alan May "You don't want to have the article that is a solid grey wall of words that's just too intimidating to read.  It's boring, and the eye doesn't even know where to start.  Make sure you break things up with paragraphs, white space, maybe a subtitle or two."

Right on target - and - reblog!

Original content by Alan May

In a recent post (which, of course, got featured!), Bob Stewart gave us a part of the recipe for the secret sauce that the Feature Fairies use, when deciding to attach a gold star to your post.

There has been a lot of concern over what goes into that decision... who makes that determination... and how much do I have to pay to get a chance to be considered, and should it be in small unmarked bills?

Bob gives six suggestions as to those features that might catch the attention of the feature fairy.

A CATCHY TITLE  The headline of your post is the "curb appeal" of your article.  If the title doesn't catch the readers attention, it sure as heck ain't gonna catch the attention of those charged with featuring the posts.  They read dozens and dozens of posts, and they do it on the fly.  The headlines needs to stop them in their little fairy tracks.

MAKE IT GOOD LOOKIN'  Formatting.... it's what's for dinner, these days.  You don't want to have the article that is a solid grey wall of words that's just too intimidating to read.  It's boring, and the eye doesn't even know where to start.  Make sure you break things up with paragraphs, white space, maybe a subtitle or two.  Make it pretty y'all.

GRAPHICS  we, the Internet readers, are an impatient bunch.  And a post, even when broken into paragraphs, isn't enough to keep our attention.  A picture, a graphic, a drawing... they all help keep our attention. And don't overdo that.  One photo, or a graphic or two are more than enough.  Remember less is more. Personally, I subscribe to clipart.com, and use their clip art to make my articles interesting.  (God knows that the writing ain't a'gonna do it on its own).

DON'T OVERDO IT  The Active Rain editor allows you to use up to 40 colours... please don't use them all.  The same thing applies to typefaces... there are dozens and dozens of typefaces you can choose... but again... resist the desire to use bunches of them in the same post. I know it feels exciting, but it makes the reader exhausted just trying to work their way through your post. Black, for type, is still the easiest to read.  As I mentioned above... less, is still more.  (except, of course, when less is less, but that's an entirely different post.)

BE AUTHENTIC  give us something personal about you.  Go into detail, and tell us about something that happened to you, and how it affected you. The feature fairy loves to learn something about you... something heartwarming and soft, or something painful and personal.  The feature fairy, as well as the consumer, can tell when you're trying too hard, or when you're just not being authentic.  Never let 'em see you sweat.

BE INTERESTING  this is the hardest one.  In order to be featured, your post should be something that others will want to read.  Granted, marketing reports will make your phone ring... but they bore the rest of the Active Rain readership to tears.  Try to be as objective as you can.  Pretend you're just another reader on Active Rain... would this post interest YOU, if you were on the other side of the screen?  Would it?  If the answer is 'no', then it probably won't interest the feature fairy, either.

And my own personal note... "Spellcheck".  I know, I know... it's probably not going to keep you from getting featured... I've seen features that have had a spelling error in the headline.  But spelling errors are magnified when they're featured.  Do yourself a favour and run spellcheck before you post.

 ALAN MAY, Realtor®


Specializing in Evanston Real Estate and North Shore Real Estate

Coldwell Banker Residential Real Estate, 1710 Central Street, Evanston, IL 60201
847.425.3779      Cell: 847.924.3313      Email: Almay@aol.com

Evanston Real Estate & North Shore Real Estate
Licensed in Illinois

   

Do not copy the content of this blog, without first contacting the author for permission. 
Reblogging IS allowed. All other use is strictly prohibited without express permission from me.

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Rainer
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Stephen Jara
William Raveis - Palm Beach, FL
Senior Vice President Sales Management

Great post, Thanks!

Aug 28, 2016 08:56 PM #1
Rainmaker
4,954,268
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Tony and Suzanne Marriott, Associate Brokers what a great selection for a reblog...I'll leave a comment on the original post...

Aug 28, 2016 08:58 PM #2
Rainmaker
3,052,041
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Thanks Stephen Jara - and thanks for stopping by with a comment!

Aug 28, 2016 09:05 PM #3
Rainmaker
3,052,041
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Good Morning Barbara Todaro - and thanks for stopping by with a comment!

Aug 28, 2016 09:05 PM #4
Rainmaker
2,886,291
James Dray
Fathom Realty - Rogers, AR
Exceptional Agents, Outstanding Results

Good morning Tony & Suzanne.  Good one to re-blog. I follow Alan and don't know why I missed this one.. Hmm 

Aug 28, 2016 09:17 PM #5
Rainmaker
3,052,041
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Good Morning James Dray - happy to have been of service - and thanks for stopping by with a comment!

Aug 28, 2016 09:22 PM #6
Rainmaker
3,577,028
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Tony and Suzanne. I read this and thought it was on the money.

Aug 28, 2016 10:17 PM #7
Rainmaker
3,240,841
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Tony and Suzanne. Never hurts to be reminded! Enjoy your day!

Aug 28, 2016 10:59 PM #8
Rainmaker
703,137
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Hi Tony Tony and Suzanne Marriott, Associate Brokers Yeah, I think there MUST be faerie dust involved in the process somewhere. And I thank Alan May for the spelling on Faerie Dust.

Bill Roberts

Aug 29, 2016 01:10 AM #9
Rainer
321,406
Jack Mossman - The Nines Team at Keller Williams in Stockton
The Nines Team At Keller Williams - Stockton, CA
The Nines Team at Keller Williams in Stockton

Thanks for re-posting .... I would likely have sen it eventually, but this way, I for sure won't miss it!

Aug 29, 2016 09:14 AM #10
Rainmaker
3,052,041
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Agreed Sheila Anderson - thanks for stopping by with a comment!

Aug 29, 2016 11:18 PM #11
Rainmaker
3,052,041
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Good Morning Wayne Martin - thanks for stopping by with a comment!

Aug 29, 2016 11:19 PM #12
Rainmaker
3,052,041
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Unusual spelling Bill Roberts - perhaps some should be sprinkled in Palm Valley?? 

Aug 29, 2016 11:19 PM #13
Rainmaker
3,052,041
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

You are most welcome Jack Mossman - The Nines Team at Keller Williams in Stockton - thanks for stopping by with a comment!

Aug 29, 2016 11:20 PM #14
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Tony and Suzanne Marriott, Associate Brokers

Serving Scottsdale, Phoenix and Maricopa County AZ
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