According to a recent home buyer and seller survey involving 13,000 participants, about 28% of first-time homebuyers found their agent through an online search. The strength of your online reputation can make or break your appeal to new clients!
Having a well-written professional bio is one best ways to strengthen your online image and enhance your credibility. Unfortunately, we have often seen inconsistent versions of an online bio scattered across the Internet. In other cases, a great bio might be located on one website, but absent from other sites that have more user traffic.
Sometimes an agent will have no idea where their bio has been published, because it was handled by an assistant when they joined their real estate company. The bio tends to be forgotten until the agent changes companies, or reaches a major career milestone. In the meantime, the old bio is what people are finding – or not finding – when they are searching for an agent!
If it has been awhile since your last bio update, or you do not have an agent bio, now’s the time to tackle it! Here are tips from RealSupport to help you!
1. Think about the type of clients you hope to attract. Your bio should highlight the experience and skills most important to those clients.
2. Organize your industry designations, professional milestones, awards and degrees.
3. If you have a bio that includes lapsed designations, or designations in areas of specialty that you no longer wish to practice, be sure to remove them!
4. Use bullet points whenever possible. Avoid a “wall of words” that could be difficult to read.
5. Here’s a checklist of questions that your bio should answer. It isn’t necessary to answer every single one, but thinking about the questions will outline your story!
- How long have you been in real estate?
- What area do you reside in?
- What led you to the area you now reside in? What do you like most about it?
- What was your career path, and what skills did it give you?
- What prompted you to become an agent?
- What are your areas of expertise?
- What local markets do you specialize in?
- What degrees do you hold?
- What professional designations do you hold?
- What industry affiliations do you have?
- What sales awards did you earn?
- Are you active in your community? (Volunteer work, charity support, civic groups)
- What are your pastimes and interests? (hobbies, family, ect.)
Overall, your bio should tell the story of your career. For this reason, it’s never truly “done” until you retire! Periodically update your bio to mark sales achievements, personal developments and community involvement.
One last tip: Make sure your contact information and agent photo is up-to-date across the board!
No time to work on your agent bio? Let RealSupport help! Contact us today for your personal consultation!
Copywriting & Marketing Specialist