Cardinal Realty, Coralville ~ Mission, Vision & Values Statement

Real Estate Broker/Owner with Cardinal Realty ~ 319-400-0268

This blog post from Ben Kinney motivated me to come up with my own mission, vision and values statement. Although his post is directed at real estate agents, any small business owner will profit from reading it and I highly recommend it. Not only does it illustrate why mission, vision and value statements are a good idea, it also provides a road map for how to come up with your own. Lastly, but definitely not least, it also explains what they are in the first place. The words all sound quite similar. It's easy to mix them up, (as I found out during my brainstorming sessions).

So without further ado, lets get on with the Mission, Vision and Values Statement for Cardinal Realty. I'm a straightforward kind of gal, so I don't think it needs any explanation...


Mission Statement

"To Help Happy Clients Make Smart Choices in the Purchase and Sale of Real Estate"


Vision Statement

"Always Put the Client First. Every time. The rest will follow" I firmly believe that we get what we give. It really is as simple as that.


Values Statement



Sense of Humor



Client Focused



As you can see, the values statement is built around the word respect. Having respect for others is the thread that runs through my business, and my life for that matter. I consider it important to show respect to anyone I have dealings with. (Even if I don't like them, I can still respect them). As real estate agents we are in the unique situation of co-operating and competing with one another at the same time. When the going gets tough it's important to remember we are all after the same thing. We want our clients to come out on the other side happy!


Posted by

Denise Hamlin, Realtor®


CARDINAL Realty, Coralville IA 

Licensed to Sell Real Estate in the State of Iowa


Helping Happy Clients Make Smart Choices 

Iowa City Area Real Estate Services


Please remember that opinions expressed in my blog are just that - opinions - not fact
For legal or accounting advice please consult with a professional
Although the information provided is deemed reliable, it's not guaranteed


Comments (4)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Denise Hamlin,  Great mission statement you came up with.  It is hard but worth it.  Have a great day!

Aug 31, 2016 05:35 AM
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

Thanks Will, I think it's worth it too. Thanks for stopping by!

Aug 31, 2016 06:35 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Denise, love your observation we can respect people even if we do not like them:) now with that said, there are times we slip and then we just get back....Endre

Sep 01, 2016 02:22 AM
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

I completely agree Endre. Nobody's perfect. If we slip, we just resolve to do better next time. I do find that having the right attitude to start with helps.

Sep 01, 2016 04:18 AM