Time for a Reset: September is the "other" January

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We commonly think of January as a time for new beginnings, but September has become its own sort of
“reset” point. Author Gretchen Rubin has even dubbed September the “other January.” Kids are returning to school, and offices stop feeling like ghost towns after a wave of summer vacations.

September offers us the opportunity for a mid-year fresh start: a time to re-evaluate our business and get charged up for the final quarter of the year.


Marketing Makeover

Summer may have been busy with listings, and if your market has quieted down some, this can be a great time to re-visit your marketing.

Have you been wanting to take a deep dive into using social media? Now may be a great time to put that back-to-school mentality to work for you and you learn a platform.

Learn how Brivity can makeover your marketing

Be sure to update any of your marketing that is out-of-season and look at creating some fun marketing just for the fall and winter.

As you review your marketing, you may want to include taking a closer look at the scripts you use; it’s time to get some ready for the holiday season. Get your voicemail and email scripts prewritten and get to know them down-pat. You’ll be golden to cruise into the next quarter.


Take Time for Training

Refresh your skills with new training opportunities. You may have time to attend those webinars and classes that you didn’t have time for over the summer.

Does your local title and escrow rep offer educational meetings? Does your brokerage give you access to webinars and training classes? Now is the time to take advantage of these and reconnect with pulse of the industry.


Finish Strong

With luck, you had a busy, profitable summer, and no doubt you’ll want to capitalize on that momentum to finish the year.

While spring and summer are usually an agent’s busiest season, there’s still plenty of opportunity in the last quarter. With family vacations over, parents now have some time to reevaluate the market and look at potentially making a move to a new home. Plus buyers and sellers are often motivated to get transactions wrapped up before the winter holidays.


Feeling motivated for this fresh start? Great! Take a few minutes today to plan how you’ll use the “other January” to your advantage.

What are your new-quarter resolutions?




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Janice Zaltman Realtor, LEED AP
United Realty Group - Boca Raton, FL

I'm looking forward to September as the weather cools down. The calendar year is getting a bit confusing. I see advertising on tv for Christmas in the summer, now I see Halloween in the stores (which isn't too far off) and now we have January in September. Maybe we can just stick to our one favorite and best month of the year and have that for twelve months. And your right, this is a great time to plan for the rest of the year!

Sep 01, 2016 11:16 AM #1
Jeanne Gregory
RE/MAX Southwest - Sugar Land, TX
The most important home I sell is YOURS!

I always look at September as the beginning of my year.

Sep 06, 2016 12:35 PM #2
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I wish I had time to think of gearing up for the coming months. I'm busy with clients (for which I'm grateful) and this is also the time when the garden produce has to be dealt with. And then there's that income tax extension I filed because I ran out of time in April... 

Sep 06, 2016 12:46 PM #3
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I see September as the beginning of the last Quarter of the year for me to give it my best shot to finish strong.  This year has been my best year since 2009 and I'm gearing up for a strong fall/ winter season.

Sep 06, 2016 02:57 PM #4
Marilyn O'Donoghue
Long & Foster Avalon - Avalon, NJ

I was drawn to read this post as I have always used September as my reset month.  I was a kid who loved school so September was/is a great month for me.  It also helps that I work in a resort area.  The day after Labor Day the towns are quiet and getting back to the basics of previewing homes and mailings are big on my To Do list.


Sep 08, 2016 09:26 AM #5
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