Here are five standout selections from our 25 Real Estate Slogans and Taglines at Fit Small Business. These unique, creative approaches are all sure to stand out.
1. “Ask Elliman”
Douglas Elliman (2014 Sales Volume: $18 billion)
In my opinion, Ask Elliman is the best slogan in the industry today. In fact, I think it might be one of the best slogans in any industry. It’s that good.
Here’s why. With two short words Douglas Elliman managed to distill what separates great brokerages from mediocre brokerages: Great brokerages focus on helping their clients, mediocre brokerages focus on selling to them. Communicating that distinction with just two words is quite an accomplishment.
Created as part of their 2012 rebranding initiative, ‘Ask Elliman” is everything a great slogan should be. It’s short, it’s memorable, and it makes you feel something about the brand. Perfect.
2. “It’s your Journey. We’re Here to Help.”
Zillow (Monthly traffic: 175 million visitors)
You don’t become the industry leader in real estate technology with a sub-par tagline.
Like Elliman, Zillow uses theirs to acknowledge your journey and highlight their main value-add for buyers, sellers, and agents. They help you finish that journey better than anyone else.
3. “Live Who You Are”
Corcoran group (2015 sales volume: $21 billion)
Global luxury powerhouse Corcoran hit the gilded nail on the head with this uplifting and aspirational slogan.
The aspirational element here works amazingly well. Everyone at every price point wants their home to reflect their lifestyle and personality.
To accompany their new slogan, Corcoran rolled out awebsite and national advertising campaign shot by celebrity photographer Annie Leibovitz. The campaign featured notable people’s homes and highlighted how they match their unique lifestyles.
4. “Search. See. Love.”
Long and Foster (2015 sales volume: $31 million)
Long and Foster condensed the entire real estate buying process, from the practical search to the emotional closing, into three short words. Even better, they end on the word love. Who doesn’t want to love their home? Perfect appeal to emotion.
5. “You Need Faith”
Faith Hope Consolo (Douglas Elliman)
While we’re generally not fans of puns in real estate slogans, in Faith’s case we made an exception. Here’s why. If you want to rent or buy multi-million dollar retail spaces on Manhattan’s 5th Avenue, you DO need Faith. Both the person and the personality trait.
I hope you enjoyed our list. If you want to see more of these top real estate slogans you can see the full list at Fit Small Business. Let us know which is your favorite and what slogan you would add.
