Key ingredients stir-up successful home sales

Home Stager with Home Matters Property Stylist Group, Indianapolis, Indiana

boy stiring bowl

A successful home sale can really be broken down to just a few simple key ingredients.  A good sales mix would be the location, price, condition, marketing and the balanced motivation of the buyer and seller.

There is no disputing that the location of a property and its setting can specifically influence its value.

Sellers will need to convince buyers and appraisers that their home is worth what they are asking for it. When setting your price consider these factors. Your potential buyers will consider your home and compare it with other homes currently on the market within your homes price point. However an appraiser will be more objective and compare size, age and cost identifiable features in your home to properties that have already sold. So it makes good sense to price your home within the appropriate price range. So if your home is worth only $300,000 to $350,000 don't insist on marketing it at $450,000.

Most home buyers, when given a choice, would choose a new home that is in top condition. This is why new construction homes have a marketing advantage over most resale homes. Their competitive edge comes from offering a house that is clean, bright, and boasts with the most current in-trend amenities. Builders enhance the appeal of their homes by showcasing tastefully decorated rooms with modern color palettes. This is where the condition of a property is extremely important to the real estate sales mix.  Keeping this in mind, this is where the home seller of a resale home needs to understand that by addressing items that represent the homes condition is in keeping with the home buyer's expectations and helps their home compete aggressively in the marketplace.

Home sellers who hire professional home stagers to assist them with the presentation part of the selling process will gain the advantage of the first phase of the marketing process. Home Stagers are a home seller's point-of-sale marketer. They can enhance the overall impression left with your viewer.  Once this first phase of marketing is complete then the second phase of the marketing process begins.  Buyers need to know about the property for sale. They also need to know why this particular property is worth buying. They need to know what benefits there will be as a result of their purchase.  An effective marketing campaign can make a home stand out from the others in the marketplace.

The best deal in real estate is always a WIN/WIN for all parties involved.  Bringing together a motivated seller and a motivated buyer will result in typically a smooth real estate transaction. The likely conclusion is a home that sold for its true market value.

If you're having trouble selling your home you might want to ask yourself if you are missing one of your Key ingredients.  


Home Matters, llc is a professional home staging & redesign company in Indianapolis, In.; serving all of the Indianapolis Metropolitan area. Helping real estate professionals, home sellers, builders and investors with their home staging needs. For more information regarding our services, please contact us at 317-797-4885 or visit us on the web.


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Home Matters is a home staging company that offers services for both occupied and vacant homes. We work with all budgets and have received Angie's list highest rating for the past three years. Visit Home Matters website for more information.

Comments (8)

Michelle Pimentel
Empire Home Staging Solutions - Upland, CA
ASP, IAHSP Empire Home Staging


Great blog and very well stated!  I know many times homeowners are wanting to sell higher than what the real value of their home is.  Not to be discouraging, but for the most part these houses won't sell because they are over priced and they will be forced to take price reductions eventually. We all would like to make extra money when we can, but the reality is, if they want to sell their home they need to price it right from the beginning! Where do the sellers want to be in thirty days from the day they enter the market.  If their ultimate goal is to sell their home, then the best choice would be to set the price right, with what the current market is dictating.  I agree with you that with the right price, staging and great marketing they can't go wrong! 

May 02, 2008 03:08 PM
Linda Barnett
Home Matters Property Stylist Group, Indianapolis, Indiana - Indianapolis, IN
Home Matters Indianapolis Indiana
Michelle;  These key elements makeup a great sale.  I do believe we are at a time that reality is setting in and things in the marketplace are adjusting.  I agree with your last statement. Thanks for stopping by my blog.
May 02, 2008 11:49 PM
Charlene Storozuk
Dezigner Digz - Burlington, ON
Home Stager - Burlington Ontario
Excellent blog Linda.  You included all of the key ingredients for sure: location, price, condition and marketing.  Without that, it spells a recipe for disaster ;-)
May 03, 2008 12:55 AM
Yvonne Root
rooms b.y. root - Prescott, AZ
Home Stager - Northern Arizona
Oh Linda, I love this post. When I speak with you or read your posts I always either learn a new thing or a new way of thinking about a thing I already knew. In this case, I like the words you used which are understandable to a huge number of people in retail sales. The words? Point of Sale Merchandising. Gives me goosebumps. I like using that phrase concerning home staging. Thanks! Great post!
May 03, 2008 07:03 AM
Linda Barnett
Home Matters Property Stylist Group, Indianapolis, Indiana - Indianapolis, IN
Home Matters Indianapolis Indiana

Charlene;  No doubt in my mind that staging a home should be a part of the overall marketing plan.  Thanks for your comment.

Yvonne:  I'am glad that the words; point of sale marketer, merchandiser, merchandising gives you goosebumps.  I use it to describe  why staging a home before going to market is important to achieve optimum results in their marketing campaign. 

May 03, 2008 07:40 AM
Stephen Peters FC Tucker
Hello Linda, I set in on your recent siminar here at FC Tucker.  What a great presentation and what a great post this is.  You seem to speak so clearly on the key points of what's really involved in selling Real Estate in todays market.
May 05, 2008 02:03 AM
Linda Barnett
Home Matters Property Stylist Group, Indianapolis, Indiana - Indianapolis, IN
Home Matters Indianapolis Indiana
Stephen;  Thank you so very much for your comments.  I'm happy that you found the seminar valuable.  We will be participating in another seminar in September. I actually Sold real estate in the late 80's and early 90's so I feel I have experience with the actual process and completely understand what Realtors go through to sell a property.  I also understand that today's real estate market is different/difficult and home sellers need assistance with their presentation of their property. Please let us know how we can assist you and your home sellers.  Again, Thank you.
May 05, 2008 11:44 AM
Stephen Peters FC Tucker

Thanks Linda, I have been telling my co-workers to get signed up for your next session.  You definately had a better ability to discribe the process than any one else I have ever talked with.  Thanks again.

May 15, 2008 02:50 AM