No amount of money will remove negative reviews

Services for Real Estate Pros with Agent Reputation

Today I am motivated to tell you about, what I believe to be misleading advertising from review/reputation vendors. As of late, there has been a vendor advertising on Facebook leading you to believe three things:

1) You will receive ONLY 5 star reviews

2) Any Negative reviews will be BLOCKED.

3) This vendor can REMOVE negative reviews.

Misrepresentation to get your DOLLARS.

IF you only use a third-party vendor for your review management, yes, they can prevent some irate consumers from pushing out to Google, Yelp and Facebook. However, no vendor or Realtor can block consumers from leaving reviews directly in the review systems. You have to pro-actively take control of your review process.

Removing Reviews

Any vendor who is leading you to believe they can remove bad reviews as if they can just pick up the phone and call Yelp is full of crap. As reported in PC Magazine, "Yelp has filed a lawsuit against Revleap, a company that says it can help businesses improve their ratings, though Yelp says it actually spams them and cons them out of money." Yelp contends Revleap has no way of removing bad reviews or getting good ones to appear more prominently.

I am not in a position to offer a legal opinion on this case, but you can't GAME the review systems. Oh sure, you can try, but if caught, you are done.

There are official ways to flag illegitimate reviews as follows.


You have to be signed into your PERSONAL Yelp account. Not your business account. To the right of the review in question, you will see a little FLAG. Click on it. You will have specific reasons why you are flagging the review. When you flag a review, there will be an area you can submit your case in writing.

1) It contains false information. If the reviewer is making false accusations then respond in the flagging content box and be prepared to prove it. If it is serious and you know who left the review, you may have to bring legal action upon them.

2) It was posted by someone affiliated with the business. - You and your employees can't post reviews on your Yelp page.

3) It was posted by a competitor or ex-employee. - If you are under attack, you have a good chance of having the review removed.

4) It contains threats, lewdness or hate speech. - Self explanatory.

5) It does not describe a personal consumer experience. - If you get a bad review from somebody who has never done business with you, state that in the Flagging notes section.

6) It violates Yelp's privacy standards.

7) It contains promotional materials.

8) It's for the wrong business. - If you receive a review for your business that is tied to the brokerage you work for, a contractor that worked for you or another agent in your office, providing this is not your brokerage business account, you would use this.

To dispute Google reviews, follow this link.

For Facebook, here.

If your customer service is horrible and you get bad reviews, you will just have to suck it up and improve the consumer experience with your business. I call this "Going Nordstrom".

If you have illegitimate reviews, use the information above to flag or report these reviews.

If you want to spend $89 per month to have my company manage all of this for you, please contact me.






Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Bob Crane 09/07/2016 03:16 PM
  2. Winston Heverly 12/08/2016 10:15 PM
Real Estate Technology & Tools
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Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

This is excellent information... I wasn't even aware that there are companies out there that are claiming that they CAN do these things!

Sep 03, 2016 10:46 PM #15
Susan Laxson CRS
HomeSmart Professionals - La Quinta, CA
Local Knowledge & Global Network

Good morning! This is excellent information and something we should all be aware of in today's technology environment. Always add your name to Google Alerts to find out what others are saying about you is an important tip.

Sep 03, 2016 11:07 PM #16
Jessie Cochran
Counts Real Estate Group, Inc. - Panama City, FL
Panama City Realty Group

It's not always customers that leave bad reviews, it often is competition or peers leaving disparate remarks - thanks for shairng

Sep 03, 2016 11:07 PM #17
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Reviews are one thing I completely disagree with websites allowing - it is too easy for improper reviews to be written that have no basis in fact

Sep 03, 2016 11:18 PM #18
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Today it is all too easy to pull that trigger to speak up but then again, society wants that as results prove. Furthermore there are those that find uses for things never intended called abuses...

Sep 03, 2016 11:20 PM #19
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

This was all helpful, especially the information about how to report or dispute reviews. And using Google Alerts is key to keeping up with what is being said, good or bad

Sep 04, 2016 12:52 AM #20
Harry F. D'Elia
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

One needs to protect their online reputation.

Sep 04, 2016 01:12 AM #21
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

I'm surprised to learn that there are so many people gaming the review process, but it's good to know your strategy on getting false ones removed ... thanks for sharing this info!

I had the opposite problem last year ... my staging company got another great review on Angie's List where the writer praised our service; however, I'd never heard of them, and they lived in an adjacent state that we don't work in!  I notified Angie's List to investigate but they came back with, well it's a great review,  and since the member didn't respond to our inquiry we'll just leave it.  It still doesn't seem right, though.

Sep 04, 2016 03:11 AM #22
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Reality check!!!

IF you only use a third-party vendor for your review management, yes, they can prevent some irate consumers from pushing out to Google, Yelp and Facebook. However, no vendor or Realtor can block consumers from leaving reviews directly in the review systems. You have to pro-actively take control of your review process.

Sep 04, 2016 03:28 AM #23
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

I don't worry about it much, but you give some great do-it-yourself approaches. Thanks. 

Sep 04, 2016 03:46 AM #24
Greg Nino
RE/MAX Compass, formerly RE/MAX WHP - Houston, TX
Houston, Texas

I've personally never paid attention to reviews. I'm skeptical of anything I see with regards to hotels and even restaurants. You just never know who - John S. is.

Sep 04, 2016 04:26 AM #25
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

CJ Hays - I know once it is on the Internet, nothing can help you remove that. Though one thing I know, any information that is false can be challenged and removed it.

(I have done it, on one of the leading websites.)

Sep 04, 2016 12:06 PM #26
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Testimonials or reviews on the Internet is IMO worthless regardless if positive or negative. None can be validated, therefore, anybody can post on the Internet, a company or individual that supports you or a company or individual that supports your competition. 

The best source of testimonials or reviews comes from direct referrals.

Sep 05, 2016 07:17 AM #27
Mike Bjork
CMG Financial - Redondo Beach, CA

Thanks for the info, CJ!  I didn't realize, but shouldn't be surprised, that companies are trying to say they can remove negative reviews.  I've never heard of such thing.  It's ashame that there are companies mis-representing themselves.  You provided a lot of insight, thanks!

Sep 06, 2016 01:39 AM #28
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

I would think that making sure your customers don't give you a bad review should be foremost. Some people do need help in getting this all together because they are business people not internet specialists.

I got a listing once from a smart alec remark I had on Google+. Guy said I had spunk & wanted to hire me.

Sep 06, 2016 02:36 AM #29
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks CJ, I have worried about getting a bad review, but so far I have not noticed any.  But I am sure one will come along someday and it is good to know that we can get some of them removed.

Sep 07, 2016 03:11 PM #30
Cody Carmen
Adhi Schools, LLC - Rancho Cucamonga, CA
Market Analysis--Educational Content, Adhi Schools

Once it is up on the internet, it is there for good. The same reasons we are careful with our social media should be applied to our personal conduct. You never know who is the type to take a problem to Yelp and damage one's reputation. 

Sep 08, 2016 05:25 AM #31
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Burying bad reviews with more content helps other sites go away, but in the case of yelp, I steer clear.  I've had others contact me to give reviews and I don't even know them.  Sure, I swapped a review with a client once but that's it!  

Sep 08, 2016 10:27 AM #32
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

As mentioned, the real solution is "going Nordstrom" in your busienss.

Dec 08, 2016 10:21 PM #33
SmartZip Analytics
SmartZip - Pleasanton, CA
Adam Long, Director of Enterprise Sales

Those are great tips.  Reviews can be so tricky for a few reasons.  People are, at least, 6x more likely to talk about a negetive experience than they are a positive one.  And, there are those out there who, for their own reasons leave bad reviews for the wrong reasons.  I don't think any of these elements will soon go away.  I love, that you recommend that taking the high road and doing good business and treating clients carefully is the approach to take everytime no matter what. Some will be happy, some will not and others will say what they say just for the heck of it. Thanks.

Dec 12, 2016 03:03 PM #34
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