WHAT'S IN IT FOR ME?

This is so much a part of our society and even more so our psyche. We have reached the vanity point where all that takes place is bounced off of the title of the posting WHATS IN IT FOR ME? This is where it all ends up and begins too. Anyone in business or offering services is wise to have the answer to this before it is asked. Have this ready to go and in some cases, launch it right away, up front so as to engage & capture the situation sooner rather than later

WHATS IN IT FOR ME?

It is the definitive thought everyone has as part of their default frame of mind. We live in a consumer type existence where we must have certain items & some are optional or trendy but not necessary. No need to explain whats in it for me when purchasing food, clothing, transportation or necessities of life unless...

BEING PARTICULAR

It is something special or out of the ordinary. Milk is milk wherever you go unless it is organic, raw or fresh off the farm. That would be a good answer to what is in it for you to buy this certain product. On clothing, it could be a better fit,  quality fabric, longer lasting and 1/2 price. That is what is in it for you

HERE IS WHAT IS...IN IT FOR YOU!

Competition was born of of this question of "whats in it for me" and is sustained by it. Why should I go with you or purchase this or that is presented as part of the marketing program built in so to speak. The product or service is advertised with the answer to the question whats in it for me revealed clearly

WHY THIS or THAT?

Why anything? Why this doctor over another? This agent instead of that one? This place to visit and sight see and not the other place? This is where the destination, item, offering or feature has to pitch itself as being the one for you and at the very least worth looking into. But herein lies the problem....

ALL SOUNDS THE SAME

Everyone is stating, speaking, acting and scripting the same. To consumers, principals and clients to be, we may all just be one big blur sounding and acting all the same. To experience this upfront & close, Google a subject and look what comes up. Pitch after pitch of the answer to your inquiry or search

WHATS IN IT FOR YOU ESCAPES ME?

I have also noticed that many services and products plain out fail to answer this question not only in their presentation and offering but on inquiry do not have a reasonable answer standing by. If pressed, one can be made up but is forced or sensed to be just that...made up and acted out.

HABITS DO FORM

We all are creatures of habit. The problem comes when a bad habit is formed as well as a good one. Too much of a good thing can harm you and cost you just like the bad so keep your eyes on your habits. However, why do you use something repetitively? Go back to it? Recommend it? Refuse other services & products to have the one? However, the "whats in it for me" is still at work

Let me go first and share the answers to "whats in it for me" with you

1. My hairdresser knows my head, hair and preferences on how I want to look & even why and more importantly how. We both invested a lot of time in each other. Why would I go anywhere else?

2. I shop a regular places. Trader Jo's has good food, priced right of a certain quality and nature. I also visit a fresh bread place where they make it every few hours. For every once in a while surprises, I visit World Market where things from all over the world are presented. Whats in it for me is clear & precise

3. I visit the library because it meets my reading needs, easily accessible and is for free.

4. I have a good CPA, legal counsel and haven't quite made a doctor connection but will soon enough. All these and more have answered or will answer the question or I wont do business with them. I will admit that some services are so independent that they don't have to answer the question anymore

WHATS IN IT FOR THEM TO USE YOU?

So why you? Why should someone use your services or products? For a Real Estate agent, this can be both easy and hard to answer. We all look and sound ready, willing and able but we know that isn't true but the client to be does not. They will know after the fact. Some happy and some bitter too

THERE ALWAYS IS CONSIDERATION (the value type)

When you meet a stubborn situation where someone wont give in, listen to reason or refuse to interact, the question becomes the central focus. Whats in it for them to do so? In many cases, it boils down to consideration which is the something in it for them. This can be anything & has to be explored

SHOW ME THE MONEY (voted #1)

The obvious is money but some people have other requirements and it is important to key into what they are if we are to cross that closed bridge successfully. Often, I hear about various failures or impasses and wonder about them. So have you. It all comes down to the famous question that wasn't answered

ITS THERE IN THE MOMENT ALWAYS

Remember, people are thinking this whether they say it or not. Even if they are not thinking it, they will want it when they hear or see it so there is no getting around this. Some people become so good at answering this out right and just cut to the chase

WHATS IN IT FOR YOU IS THIS

What will it take for me to get your business? What must I do? What would make you happy? With money being the number one, some wont say it making the one offering having to both ask & answer the question. Better to do so than to lose the opportunity. Here is what is in it for you explained!

CROSSING THE BLURRED LINE

It can get dicey however. Ethics, morals, honesty and character all come into play along with rules, regulations and code of conduct making for a very interesting exchange of wordless communications if at all. Yet it is there and it does have to come out but how? These are challenging

QUICK PROBE OF THE WHATS IN FOR YOU DYNAMIC AT WORK

The other day, I asked a seller/potential listing how much do you want for your home? He went silent. I said $350? No answer. $375? His turned & looked at me, made some type of noise. I then said you want $400? and he became lively, communicative & affirmative. Whats in it for him was known to both of us

WHAT DO I GET IF YOU GET?

I followed that up with my "whats in it for me" and discussed commission rates. We both agreed and left each other with a good understanding to go forward. Get to this point with everything. Either by answering for yourself and of course, answering it for the other fellow. It is the marrow of the subject