The change of seasons brings fresh networking opportunities to real estate agents. School events, trade shows and tailgate parties give you a chance to meet new people and expand your sphere of influence. Approaching these new contacts the right way can lead to future business!
Here are networking suggestions we picked up from Keith Ferrazzi in Entrepreneur magazine, along with insights of our own!
1. Focus on the new person. Sometimes we're so anxious to talk about ourselves, that we "pitch" too soon! Instead of beating your own drum, show genuine interest in your new contact. Learn about them. Ask what brings them to the event, or how long they have attended, ect. Make a friend, not a "lead."
2. Share details of substance. You don't need to be an open book. But after your new friend has shared something, be willing to share a personal detail or two in return. For example, if you are at a business seminar, share a professional challenge you've been having. If the occasion is social, be willing to discuss a challenge your child may be having in school. Instead of always trying to look and sound perfect, be human.
3. Look for ways you can help the other person. You might just know of a great math tutor who can help their child. Or you may know a terrific carpenter who can tackle their rotting deck. If you invest a little time in learning about someone, eventually you'll find an opportunity to share your resources and knowledge with them.
In other words, think beyond real estate when networking! If you can help someone fix their lawnmower or find a reliable babysitter, you will establish yourself as a helpful person who knows how to get things done. This makes you memorable far beyond your business card.
Need more time to network? Let Realsupport take some things off your plate! Contact us today for your free consultation.
Copywriting & Marketing Specialist