What happens after I list your house?

By
Real Estate Agent with Berkshire Hathaway HomeServices New England Properties Licensed in Connecticut

real estate listing contractThat's a very good question. We signed the paperwork and your house is officially listed. Now the real fun begins!

I am going to assume that your house is show-ready. You have cleaned it up and out, both inside and out. Remember, I have to take marketing photos to get those buyers to want to come and see it. I wrote a post with all sorts of suggestion on how to get your home ready for the photo shoot, you can read it here:

Marketing photos, think of them as headshots!

From cleaning to staging, after reading it you should understand what needs to happen in order for me to do the best job I can for you. 

After the photos are taken I will be sorting through them to pick the best ones. If they are a bit too dark, or crooked, I will be adjusting them. I do not photoshop things out of photos, what you see is what you get. If I think I can get a better shot by moving something, I will come back and retake a photo or two. It takes me some time to compile the best shots and to get them ready to use. I can usually count on at least 3 hours for a 4 bedroom house. (I'm very particular about them)

After the photos are ready I will be putting your home on two multiple listing services. This ensures that agents across the state can have access to it. It does't end there. 

  • Create an internet flyer for your home
  • Create marketing material to be left at the home
  • Create a flyer for my office window
  • Create a Youtube video of your home
  • It is possible I may be creating a special video to use in my online flyer of the area around your home
  • Blog about your home
  • Getting all the internet marketing out on other social media sites such as Facebook, Google Plus, Linkedin, etc. 
  • Enhancing the listing on our Berskshire Hathaway website as well as Realtor.com, Zillow and Trulia, etc. 
  • Order the for sale sign to be put up, hang the sign riders on it after it arrives (if applicable)
  • Place a lock box on your house (if applicable)
  • Schedule either our realtor caravan or a broker open house depending on which town you are in
  • Get the print advertising ready to go
  • Sending out just listed cards (if applicable)
  • I will schedule weekly reports to be delivered to you via email of internet activity from online sites that showcase your home. 

smartphoneYou will let me know how you want to be contacted for a showing request. Either phone call, text message (seems to be preferred by most of my clients), email, smoke signal. I would suggest you be ready for this to happen once it goes on the multiple listing service! 

After a showing, once the showing agent has provided me with feedback I will be discussing it with you. Sometimes there is no feedback. Agents may decide not to fill out the email they receive from me, or don't return my calls. It happens. Don't get upset if we can't get feedback. 

The best feedback you can get is an offer. No offer means it wasn't for them!

I will also be discussing holding an open house. If I do, there will be more advertising and blogging to do.

Now we sit back and wait for the offer to come! But that is for another post. 

Listing your southern Litchfield County home for sale with Andrea Swiedler. 

 

Posted by

Andrea Swiedler, Realtor, Southern Litchfield County Real Estate

2017 President, Greater New Milford Board of Realtors

2017 Connecticut Magazine 5 Star Realtor

 

 Search homes for sale in Litchfield County, CT.

 

Coldwell Banker Residential Brokerage

Litchfield County Regional Office,375 Danbury Rd, New Milford, CT 06776

 

© Andrea Swiedler 2009 - 2017

 Always do right. This will gratify some people and astonish the rest. - Mark Twain

Comments (7)

Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Andrea, some may think all we do is to put the listing in MLS and wait for an acceptable offer to come in. It takes much more than that to market a home to get it sold. You are so right, best feedback is an offer. 

Sep 06, 2016 08:47 AM
Andrea Swiedler

Beth Atalay I know I spend days after taking the listing putting it all together just to get the marketing up and running! 


For quite a while now I have been the second wife to quite a few. I actually like that spot! They were all amazed at the marketing. One threatened to take the house off the market because I made it look so good!!! Put that one under deposit in 7 days. 

Sep 06, 2016 11:07 AM
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Very well said Andrea...you use the phrase I use...the only feedback that truly matters that I have not already told you is an offer!  If they do everything we have discussed it will be in agreement in a month...may the sellers come to you in CT in droves!

Sep 06, 2016 09:03 AM
Andrea Swiedler

@Ginny, I will take that blessing! Thank you. Getting feedback can be difficult and sellers get so upset. I warn them up front that we may never get feedback. The ONLY feedback I care about is an offer!

Sep 06, 2016 11:08 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Andrea

This is really useful and detailed education for sellers who might not have a good sense of all that we do once the listing contract has been signed. And while we do a lot they have some pretty important responsibilities too, like cooperating with showings, keeping the home looking its best at all times, and so on. Lots of learning in this post!

Jeff

Sep 06, 2016 09:07 AM
Andrea Swiedler

Jeff Dowler Yes they do have a lot to do. The attitude of "lets throw it on the market and see what happens" is flawed. 


There is NO "throwing it on the market"! Not on my side, not on their side. 


I'm not cooking spaghetti here!


Thank you Jeff!

Sep 06, 2016 11:11 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

So has anyone ever requested smoke signals?  I think it's great that you let clients tell you which is the way they want to communicate.  I do that too and it's so much better than asking them to adapt to us.

Sep 06, 2016 11:59 AM
Andrea Swiedler

Tammy Lankford, there was one time when they asked me to text and kept repeating that I should only text the wife. After the 3rd time I knew something was wrong. A previous attempt to sell with an agent who refused to text the wife and only texted the husband with a showing request meant that many a request to show went unanswered for hours. They were clearly frustrated. Guess who I texted for showings? It wasn't him, LOL. 

Sep 06, 2016 12:05 PM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

There is a lot more to taking a listing than just plopping it onto the MLS system.  It's not bait as in fishing

Sep 06, 2016 12:27 PM
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Keller Williams Land Luxury Division Specialist

Yes, the successful listing starts with LIST which is short for LISTENING!  You need to both listen and be listened too.  Communication is VITAL to a successful listing, and subsequent sale and ultimate closing and finally review and referrals.  #floridatolbertteam

Sep 06, 2016 12:29 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Excellent example of your professionalism....you start right from the beginning with as much information as you can....keeping them fully informed on the process!

Sep 07, 2016 12:29 AM

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