Facebook Fridays - The Devil is in the Details!

Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com

Facebook Fridays - Courtesy of Anita Clark Realtor

Facebook Marketing Tips

I am always a bit perplexed when I visit a Facebook Biz Page that has lots of activity but has no phone contact or website listed on the About tab. Now would be a great time to take a minute and go make sure you have made it easy for consumers to contact you and find your website (where I presume most of us really want buyers and sellers to visit). It is easy to overlook but even easier to resolve.

Speaking of details...with fall and the holidays approaching, it may be a good time to start thinking about updating our cover photos too. I see many pages going festive and plenty of others with biz related covers. I do not know if consumers have a preference but an occasional change is sure to be noticed by regular visitors.

Have you done any FB related tasks this week? If not (or even if so), here is an opportunity to show some Rainer love ya'll!

PLEASE stop by the 5 Rainer Facebook Fan Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please return the favor. ;-)

As always, enjoy Rainers!

Facebook Likes


Terry McCarley

Cape Coral Residential Real Estate Specialist


Rob Lang

At Home Kansas - Lawrence KS Houses for Sale


Missy Adams

The Adams Home Team!


Sean Casey

Newark Delaware Real Estate


Tammy Emineth

Personal SEO

Happy Facebook Fridays, Rainers!

I periodically get asked if I implement all the tips I share in the links section. I wish I had time to do that but the truth is I try out those that make the most sense for my biz model. While I may not find something useful it may be the perfect tip for someone else. See something below that piques your interest this week?

Video use on FB remains a hot commodity. If you are actively using video to make a difference in your Facebook marketing, I would love to hear your success story and I bet others would too. If your results have been less than optimal, share those tips too. We can all learn together.  

Happy FB Friday, Rainers! ;-)

Generating New Leads With Facebook Ads

FB By The Numbers: Fun Facts and Figures

Recovering Your Organic Facebook Reach

How to Get Started with FB Instant Articles

How To Reach Your Ideal Facebook Audience

Bonus: Using Hootsuite to Measure Social Media Results

Happy Facebook Fridays!

Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote other Rainers, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Fan Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~


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Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

Very savy idea chaning the cover photo to reflect the seasons. We're switching from baseball season to football season!

Sep 10, 2016 03:31 AM #48
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Anita - thanks for the tips. My FB business page needs a lot of work.

Sep 10, 2016 04:03 AM #49
Lottie Kendall
Pacific Union International - San Francisco, CA
Serving San Francisco and the Silicon Valley

I'm so glad to hear that you don't put to use every tip. Sometimes I feel like I'm the only one not taking advantage of every, single tool and idea, however, I main business is to help people with their real estate needs. I can only do so much techie stuff, fun though it is.

Sep 10, 2016 04:33 AM #50
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Terry: Keep doing what you are doing!

It sure has Harry.

John: Better to make the quick check then not and something be amiss.

Kathy: I have to check periodically as well.

M.C.: It sounds like a project for tomorrow.

Joe: The changing of the sports seasons could be a way to remember to change things up.

Olga: Do 3 things a week and it will be where you want it in a month.

Lottie: When I get things the way I want then I definitely become selective.

Sep 10, 2016 09:38 AM #51
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I tend to be a set it and forget it kind of person, your post got me to go and not only make sure it was there, but that my links were working.

Sep 10, 2016 12:19 PM #52
Jeremy G
ZrysMedia - Sacramento, CA
Advanced SEO Expert. I give free Expert SEO advice

Great advice on contact information and refreshing page.

My Facebook marketing advice is to set a monthly budget to promote certain posts, and or create ads to your targeted demographic.

This is especially great with FB video posts where you share information exuding your knowledge of your area of expertise, market yourself and show your personality :)

Invest in branding your Facebook videos by having an intro, outro and video bug. Invest in a designer to create those and get software where you can put those designs they create on your videos yourself if you want to save money.

Anyone need more information on this process, just ask :D

Sep 10, 2016 07:45 PM #53
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Tammy: I think many of us tend to do that. A periodic check is sometimes necessary to ensure nothing has changed.

Your approach makes sense to me, Jeremy. Check your email.

Sep 10, 2016 10:02 PM #54
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

So today is Super Sunday!  But I just read and checked out the Facebook pages of your Featured Five Facebook Fridays ActiveRainers!  This is alot of fun and we all gain by networking to others in our profession around the country!  Thanks again Anita Clark 

Sep 11, 2016 07:13 AM #55
Susan Laxson CRS
Palm Properties - Franklin, TN
Local Knowledge & Global Network

Thanks Anita Clark and will visit the recommended Facebook Business Pages. I also appreciate the reminder to update our information on our About page!

Sep 12, 2016 12:04 AM #56
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

That's one of the great things about Facebook Fridays, you can visit anytime and now be too late for the party. Thanks Diana.

Every little bit does help. Thank you Susan.

Sep 12, 2016 08:38 AM #57
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Am seeing more Live posts on FB from fellow realtors in town.  I'd offer that the post should be unique, not "This is my listing that just came on the market."  It should offer something unique about the home that will make listeners want to listen.  Too often the posts sound the same and "checking in" at a coffee house.  I don't think that's going to be much of a listen. 

Sep 12, 2016 12:19 PM #58
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Agreed, Jan. We do need to be different than our competitors.

Sep 12, 2016 07:55 PM #59
Will Nesbitt
Nesbitt Realty at Condo Alexandria - Alexandria, VA
Nesbitt Realty is a family-run brokerage.

Telephone Realtor (478) 953-8595 Anita ClarkReal Estate Agent with ColdwellBanker SSK Realtors along Warner Robins, GA.

Sep 15, 2016 03:15 AM #60
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

That sounds like a good idea to me, Will. ;-)

Sep 15, 2016 07:00 AM #61
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

I hope you are having an outstanding week.

Enjoy the weekend!

Sep 17, 2016 01:02 AM #62
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Taking most of today off, Roy. Loving it!

Sep 17, 2016 01:07 AM #63
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Anita - I created a promo video that I put in the About section of my FB page.  I get a lot of views.  With the weather changing, though, I need to make time to update it.  The last frame shows people jumping into the lake.  Yikes!  Getting a little cold for that.

Sep 19, 2016 02:51 AM #64
Rebecca Gaujot, Realtor®
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Four out five I liked as I am following Tammy. I'm a little behind on my FB likes, hope to catch up soon.

Sep 19, 2016 03:54 AM #65
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Videos are such a good idea Pamela. Consumers like to watch "stuff".

Catch up whenever you get the opportunity. Thanks Rebecca.

Sep 19, 2016 09:42 AM #66
Alyse "Aly" Sands
Village Real Estate Services - Nashville, TN

I just copied and sent your blog to my assistant...Thanks for the reminder'!

Oct 01, 2016 07:50 AM #67
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Realtor - Homes for Sale in Warner Robins GA
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