My listing presentation is pretty much scripted. Everything else I pretty much "wing it". However, I literally started to focus on learning scripts within the past week. I have a ways to go, but am realizing scripts are key.

I've been doing real estate or 22 years and have never memorized a script.  I'm just one of those people who cannot do it ... I have to speak from the heart of the matter ... and it has always worked for me.  I have nothing against anyone memorizing concepts and responses to many different questions and objections but if you just aren't comfortable with that strategy -- just practice, study and KNOW your stuff!   I enjoyed your post and believe there is a strategy for every person but not every person needs to follow the same path.

The use of scripts is invaluable especially if you're building a team or managing a sale's organization. Duplicating success with new salespeople begins with proven scripts that sales leaders use to achieve their goals and objectives. Practicing the delivery of scripting is like learning a dance. Perfect practice makes for perfect performances, so you're smooth, graceful and exciting, yet, the use of scripts IMO won't work without perfect practice.

Scripts are important and you are right about practicing them. Got the scripts down pat for Expireds and FSBO's. Now have to work on the objection handlers! 

Practice Practice Practice!  Eventually it will become second nature, but I have a way to go, as well.  Without them, it's easy to get tongue tied or suddenly draw a blank and there goes your credibility.  Thanks for the post and good luck to everyone!

Like Diana Dahlberg , I am just not a script person. While I don't lke to use the phrase 'winging it', I feel that if you really know your stuff that you can adapt to any situation. That being said, I do have a general 'guideline' that I follow such as handling topics in a certain order.

I know this wont be popular with the powers that be here.... but I am not a scripted person. Scripts are for actors, politicians and telemarketers.  I suppose some people may need more help than others but I think you need to know your inventory, believe in your product and communicate your knowledge.

I'm not a script person. Knowing the material and being able to be flexible depending on who I am talking to is the way I like to work. That usually requires a lot of focus to be placed on listening and watching.

I think that having good questions is the key!  The more the client shares with me...the better off I am!

I'm not a fan of scripts. I know my market and I know how to communicate my knowledge to buyers no sellers. I can see how scripts could be of value to new agents who don't have the necessary market knowledge yet to pull off a conversation off the top of their head. 

scripts usually create an unnatural flow... In college communications they taught to memorize your speech/script. We were not able to use any notes..

get in the Lions den and fight... creates character.

Nope.  No script. 

I don't use scripts per se, but I do recognize that there may be certain "tested" words or phrases that might have worked over time and had "proven" effect, like in advertizing, for example. Good to have scripts as a back-up, or as outlines of what areas to cover, especially when there is no time to think.

P.O.P! Great acronym and great post!

Fergie

Your Vibe Attracts Your Tribe!

I was not a fan of scripts until it was pointed out to me that we all use a script.  But our own script may be a bad one.  Why not learn an effective script instead of the one we always use that may not get the job done 

I absolutely believe in scripts - especially for teams or a brokerage. You absolutely have to have them. What works for me? Memorized closes and cold-call/door knocking scripts.  Greeting - Big Claim - Inquiry - Close On Appt - Lock Down Appt. 

Brivity CRM - I am not as scripted as I should be as a PRO - though learned to respond to almost all kinds of objections. At times, we need to be scripted and at times, we should know our dialogs.

This is a wonderful post and great tips here.  I think scripts are a great way to be prepared to handle buyers and sellers.  Thanks for sharing this information.

Even if you don't think that you need it, the practice really helps overall.

Joan Whitebook I would say that it loosens you up for different scenarios that might happen.

I use scripts all the time and it's what has helped me for years. Everyone saying they don't use scripts may be unaware that most of what they say they have said before, therefore it's a script. 

Scripts are good as outlines or checklists.

I used to use scripts.  Most the time the people pulled me off of them before I got done.  I used them for a short time and quit when my percentage of gaining a listing went way way down.

Learning what questions to ask and info to share leaves you free to focus on the client. 

Script Writing to give you good practice is a good idea in the sense of a proper noun, but over-scripted is not the move