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5 Tips To Create The Perfect Facebook Page for Your Business

Real Estate Technology with CityBlast

In 2012, it was recorded that 2.7 billion “likes” were recorded on Facebook every day. What does this mean for you business? Potential clients are active on Facebook and waiting to hear what your business can do for them.  A great Facebook page is therefore essential for anyone wanting to build their business.


So if you don’t already have a Facebook page, get one. But make sure you know the difference between a good Facebook page and a great one. Here are the key things to focus on.


1) Name/Brand: The first thing you need to do is make sure you have a memorable name or brand that will stick in people’s mind. Your own name can work just fine but for company names, make sure it’s something you can build a brand on.


2) Key Details: In the “About Me” section, make sure you have your website and other important contact information. You want to make it as easy as possible for people to contact you. The About Me page should have info on why your business is valuable to them. Make absolutely sure your contact info is there and kept up-to-date if your details change.


3) Photos: There are two main photos you need to have:

  • Cover photo: should be eye catching and relevant. If you have a logo, use that. If not, the skyline of your city or town are some other great options. Remember the image will send a visual impression of what you’re all about, so choose wisely.

  • Profile photo: Usually a clear and friendly headshot works best. These can be more creative if you want as long as it reflects your brand and speaks to your professionalism.



4) Get Friends to Like It: Once your page is created you need to start spreading the word! You can tell people about your page by sharing on your personal page asking friends to go give it a like, or you can directly invite them with the click of a button right on your new page! Other ways to get more likes, is to like other peoples pages and posts. This will generally result in likes, for likes. You can also add a link or URL to your Facebook page on your email signature, website, business cards and other promotional material.


5) Create Valuable Content: Remember people won’t like your page if they don’t find it useful. So the best way to fix that is not to boast about your sales record, but share information with them that they can learn from and shows you're an expert.


Now that you’ve set up your page, it's important that you consistently update it with relevant content, monitor likes/shares/comments and ensure all information is kept up-to-date. Like anything this requires time and effort, but by committing to social media marketing you're setting your business up for success.




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M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Hi there - thanks for taking the time to outline what a good business FB page should contain.    Your lead line was 

In 2012, it was recorded that 2.7 billion “likes” were recorded on Facebook every day.

l'm curious what more current stats might reveal, four years later?    

Sep 12, 2016 11:03 AM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Shaun thanks for the tips.

Sep 12, 2016 12:17 PM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Shaun,  I need this information.  I bookmarked this page!

Sep 12, 2016 03:26 PM
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

Do you have any suggestions of resources for designing cover photos?  I frequently admire some of the great cover photos I see, but have no idea where to go to create one.

Sep 13, 2016 01:10 AM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Thanks, Shaun Nilsson - yep, just created my new Facebook page - and need to add few things based on your post.

Sep 13, 2016 04:19 PM
Terry McCarley
Coastal Real Estate - Cape Coral FL - Cape Coral, FL

I have had my Facebook page for quite awhile - my weakness is consistently posting so I'm working on improving that.

Sep 13, 2016 11:48 PM
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Thanks for the great tips. My FB needs some work but picked up a couple of must-haves from your post.

Sep 14, 2016 12:05 AM
Ron Aguilar
Gateway Mortgage Group - Saint George, UT
Mortgage & Real Estate Advisor since 1995

My tips: plan on spending some money each month on Mark's wonderful marketing page called FB. Choose a topic and spend that money on squeeze page. Then plan on spending more money and your time on staying top of mind with the leads you have accumulated. Rinse & Repeat

Sep 14, 2016 02:04 AM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Good tips; I have some work to do...

Sep 14, 2016 06:03 AM
Dee Toohey
Innovative Realty Solutions Group - Longwood, FL
Broker, ABR, AHWD, CIPS, FMS, ePro

Good info.  Thanks for sharing.  I didn't know about Cityblast.  I'll look into that. 

Sep 14, 2016 06:26 AM
Brittany Kinsland
MVP Realty - Naples, FL
In the top 10% of REALTORS® in Southwest Florida!

Thanks for the post! I have definitely created a business facebook page that has mixed content, but I could definitely do a better job of posting. I do it once a week. I am VERY active on my personal facebook. Have to take some time to do more for the business page. Feel free to check me out www.facebook.com/kinslandrealty 

Sep 14, 2016 06:56 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great information for developing a great facebook business page.  I have bookmarked your page to read and re-read and make sure I'm doing all these things.  I've had a Personal Page, Business Page and Ministry Page for a few years now and I also use CityBlast!  So I'm on the go! Thanks again for your wise input!

Sep 15, 2016 02:35 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Been there, done that!  I've been working on my page off and on for years, tweaking the look and feel and figuring out what content to post.  Posting twice a day helps!

Sep 18, 2016 06:32 AM