I have been pushing Realtors hard to have 'Calls To Action" in their videos..
You need to lead them somewhere to do something!!
ANNOTATIONS is one great way..
Here is a summary of a great article by video marketer Amir Jaffari..
This achieved 1,000,000 views for him..
Objective: Increase YouTube views.
YouTube Details
- Visit your 28-day analytics views report to find most popular videos.
- Go to the Audience Retention tab of your analytics dashboard and select your top videos.
- Find the drop-off point and add an annotation for the video 20 seconds before the drop-off point.
- Start with the largest size you can get away with it for the annotation, as large as you can without taking away from the main content.
- Position the annotation on the lower right and make sure it's noticeable (lower right generates 40%+ increase in CTR)
- Optimize your CTA (pitch).
Full Annotations Article By Amir Jaffari
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To your success,
Hugh


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