We are all so inundated with information. Now have to check each day who I sent an email to and did they respond otherwise I follow-up in a different way. We can't assume anymore that people are receiving or reading our e-mails.
M.C. Dwyer
Felton, CA
"Be prepared with your “elevator speech” to explain what you do to prospects and consider having printed material to leave as a reminder of your meeting."
Any thoughts on how to Brand ourselves? Thanks AR!
I absolutely agree that email is not the best communication. We are inundated with spam emails and such it's a bit overwhelming. I have found that my best form of communication with a client is texting. It's quick and efficient. Good Post!
Brivity Platform
Bellingham, WA
I try not to waste my clients' or my time with junk emails. If they get something from me, it should be valuable to their current needs.
Brivity Platform
Bellingham, WA
Hey and once in awhile you can send an old fashioned letter or thank you card! Talk about personalizing something!
M.C. Dwyer
Felton, CA
Evelyn Johnston
Elkhart, IN
I'd not thought to communicate twice - via e-mail AND via text. Sounds effective! Brivity CRM how do you personalize the subject line of an e-mail?
Hi M.C.
We tailor our subject lines to our audience. We'll use different language for our leads vs our current clients to connect with them on their specific level of relationship they have with us. Language with leads may be more general, where language with clients can refer to specifics from the history we have with them.
Thank for asking!
Brivity CRM , good morning - are you in Canada? I do a lot of thank you cards.
We are in Canada!
Thank you cards are a great, personal followup.
Needless to say the traditional channel of marketing is very much alive. Mailing, mailing, talk in person.
So much great advice here and I gave you a follow. Feel free to follow back and impart your wisdom
Good morning Brivity CRM ,
Good information on communicating. One form is not always enough..good to follow up and I've always liked the personal touch of a good old thank you note in the mail.
Making the email server glow red from traffic funneled to your real estate beehive. The phone ringing none stop and continuous. That's the sizzle in the rattle and hum of your real estate marketing. Videos do the show and tell, just tap tap and lean back, settle in and listen, watch, learn. Great post and emails are part of the REALTOR tool box must have working like a top in the day to day operation.
I agree about the eail campaigns, it's easy to work for 2-3 hours in your spare time and get paid a thousand bucks on your bank account every week at jobnews80.com
Having multiple channels is the ideal and a diversifies the different things you can do with your life so you're not bored. It's a win-win!
We diversify our communication channels, we diversify way to educate our minds. Good luck with everything.
Great advice for us all to diversify oir marketing and communications methods so we aren't stalemate or annoying
One of the questions we ask contacts is the best way to communicate with them. Text, email or phone? Give the client what they want, not what is convenient for you.
Beth Bromund
Rochester, MI
Brivity Platform
Bellingham, WA
Brivity CRM - undoubtedly, texting is becoming more popular amongst all generation as a mode of communication. Not to abandon the email marketing, though.
It's why it's called search engine optimization because it comes from multiple angles. Good luck with everything and 2017 and very happy holidays to you!
Brivity Platform
Bellingham, WA
Diversity IS the key to being effective. The inundation of information these days IS overwhelming. I ran a little poll on AR the other day and most said they delete 50% - 95% of their email without even looking at it. If you're going to use email, it'd better be short and sweet... with a headline that's going to get opened.
Beth Bromund
Rochester, MI
Brivity Platform
Bellingham, WA
Metrics are a key to success
Brivity Platform
Bellingham, WA
I communicate in the way my clients prefer. Most of them are not picking email, but rather texting.
Brivity Platform
Bellingham, WA
This is very true! Email is still very important especially in a typical business work place, but texting is just an essential now. Almost everybody having a smartphone definitely affects how we communicate with each other nowadays.
I seriously don't know why anyone would cancel email. There are always things I find in there that are quality.
I can see that texting is an instant to whatever you need. You just have to set your boundaries you're not everybody's beckon call.
Richard Iarossi
Diversity is great but email will always be the leader in communication due to limitations on other resources.
Brivity Platform
Bellingham, WA
Texting and email are primary, but I do more and more posts to groups on Facebook... Big one for me is your point... if they open your email make sure it's readible on a mobile phone! So much of the time it is not...
Brivity Platform
Bellingham, WA
Just just a quick little fuck a quick thought: These posts are going over pretty well and maybe you should put them in one little file folder and do them as a series that you can repeat.
Not sure if you meant to curse there... But to answer your question, Brivity has been working on a new blog site specifically for blogs where we will be uploading weekly! You can check it out at news.brivity.com! The blogs are all old blogs, but we'll be adding new ones shortly :)
For starters, what is this "cpp cpp" post nonsense?
Regarding Brevity's post, I agree that having a personalized subject line is helpful, but it makes me crazy when an email marketer's subject line is something like "Hey, beautiful!" I agree with Carol Williams regarding the number of emails that are unread each day.
Brivity Platform
Bellingham, WA
That is a good question... I'll get in contact with ActiveRain support and see if they can remove that person's comment!
Email marketing is still one of the most widely used marketing tactics today, and it can be good or bad depending on how you use it. Obviously something like, "Hey, beautiful" may definitely be too personalized (and kind of creepy!) and can use some revising.
That's part of communication, finding out what channel your client prefers to communicate.
Brivity Platform
Bellingham, WA
Great reminder to use all methods of communication to get results.
Brivity Platform
Bellingham, WA
Thanks for the great info about communicating. I get over 100 emails a day, and I for one do erase 90%.
Brivity Platform
Bellingham, WA
Thank you Brivity CRM for your insight. Love that image and YES it says 1,000 words!