Week 7 Video Marketing Blueprint
In our initial conversations, many real estate professionals ask if they should use video in their online marketing efforts. Most of the time, the issue is that they are worried that it will be too expensive and they do not want to send a lot of money on expensive video production costs. If you are like these professionals, then you probably are not looking forward to dumping thousands of dollars into professional videos for your website. The good news is, although you do need video, it does not have to be expensive to be effective.
People consume content in different ways. The use of video reaches those potential buyers and sellers that are visual learners. Your video does neither has to be expensive, nor do you have to hire a professional company to record every single video that you put on your website. Use your cell phone camera or have a friend with a steady hand record you for short snippets of advice to compliment your blog articles. Try to use a tripod if at all possible on anything longer than 30 seconds to a minute in length. Nothing is more annoying than trying to pay attention to someone speaking to you on a video and the camera is jumping around, making it nauseating to watch. Create short videos to add to blogs you write or to discuss important topics on your website. Adding videos alongside written content allows you to reach more buyers and sellers with the same content.
In addition to reaching more potential buyers and sellers with your video content, you will also benefit from increased ranking on pages with unique video content. If you upload to YouTube and embed the video on a page with similar content, Google will automatically pick up the video information. If you do not use YouTube for your videos, then simply have your webmaster provide search engines with markup that includes a title, description, and a thumbnail for Google to index the video (Google, 2016). This will allow your video thumbnail to be shown alongside search engine results. Buyers and sellers will be visually more attracted to your search engine listing because of the addition of this thumbnail. This is a great way to get more traffic on 1st page results without page one rankings!
Can I have someone else in my videos instead of me?
As a real estate professional, you offer a very personal service. You can't build a personal relationship by using a proxy. You have to create a personal connection between you and that potential client. You create that connection by communicating ‘face to face’ with your potential buyers and sellers. Personal videos also make you more believable and genuine to the visitor.
How long should my videos be in length?
For each video you'll want to answer a specific question, and you won't want to go off on tangents. Each individual video should last about one to two minutes and never exceed three minutes. Research has shown that the typical Internet user has a very short attention span. You'll want to keep all of your videos short, to the point, and clearly answer specific questions that the viewer may have.
At What Location should my videos be taken?
You should vary the location of your videos. You can record them in the communities that you serve in front of entryway signs. You can record them in front of popular locations for the area. You can choose to record inside your residential or commercial listings. For professionalism in responding to technical questions, you could record videos at your desk, in front of your office, or, if you can get permission, inside of a popular business location. Please keep in mind that when you record videos in that rooms that echo that it will come through on the audio. Also, when you are outside you will pick up any wind on most cameras meant for consumer use. If you don't have commercial recording equipment like a lapel microphone, then you'll want to record in a small room that minimizes echoing. A room with a rug is ideal too because it diminishes the noise and helps to better quality audio.
Week 7 Worksheet
This week you need to make a list of important topics and record several short videos for your website and blog. These videos will be posted on your website and at least one blog post.
List 10 – 12 topics that you can use for videos:
Create a question for each topic that a typical buyer or seller may ask:
Record the videos get rid of the 2 that you like the least, and upload these videos to your website.
This blog is the seventh in an 8 week series of Blueprint walk-throughs on the 60 Day Internet Marketing Makeover.
Each walk-through is intended to be worked on for a minimum of a week so that at the end of 8 weeks, or approximately 60 days, you will have created a sales funnel that attracts your ideal clients from the Internet and consistently brings you new clients on autopilot.
These walk-throughs are the basis for my next book and I am requesting feedback from the AR community on what would make these walk-throughs better. They are intended to be short, informative, and easy to implement. What would you like to see added or expanded upon? Let me know in the comments and when I publish this next book, I will make sure that you get your hands on a free copy :)