Advice For Sellers - The Way It Should Be

By
Real Estate Agent with Haven Express @ Keller Williams Arizona Realty BR534744000 & BR540649000

So, it's time to sell your current home.

 

 

 

And you have decided to list your home for sale with a real estate broker.

 

How do you decide which real estate broker to list your home with?

 

It can be tempting to list with the real estate broker who "promises" you the highest price - regardless of what the market data supports.

 

In the industry that's known as "Buying a Listing".

 

 

The practice is - tell the Sellers what they want to hear - and then beat on them for price reductions once you have the listing.  

 

Is that the way it should be?

 

Let me put it another way - does that benefit the Seller?

 

 

 

Yesterday I met with a couple who wants to sell their home.

 

I spent close to two hours with them - and not once did we discuss list price.

 

Based on our discussion, they decided they will be listing with us.

 

The pricing discussion will be on Monday, when the listing documents will be signed.

 

That's the way it should be!

 

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About the Authors - Updated 2018

If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.

Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!

Tony Marriott - Chief Executive Officer - Haven Express @ Keller Williams Arizona Realty

Suzanne Marriott - Chief Learning Officer - Haven Express @ Keller Williams Arizona Realty

Associate Brokers, REALTORS
Haven Express
Keller Williams Arizona Realty
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Topic:
Home Selling
Location:
Arizona Maricopa County Goodyear Pebblecreek
Tags:
listing broker
pebblecreek
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Rainmaker
2,122,465
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Well said. Yes, that's the way it should be. Choosing an agent based on price is a poor choice and one you will soon regret!

Sep 15, 2016 02:27 AM #1
Ambassador
2,881,942
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I see it all the time where sellers eventually get to a LOWER price because their home has lingered on the market when they don't understand that pricing right from the start is the best way to sell their home for the most money.

Sep 15, 2016 02:40 AM #2
Rainmaker
1,521,798
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

I am impressed that sellers chose without discussing price at all.  Most sellers I have ran across are so focused on price they ignore the real stuff that counts.... like marketing!

Sep 15, 2016 03:13 AM #3
Rainmaker
3,175,227
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Indeed that is the way it should be... then again, we know there will always be those sellers who will be seduced by the highest quoted home price and those agents who will "buy" the business that way.

Sep 15, 2016 03:13 AM #4
Ambassador
1,603,981
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Keller Williams Land Division Specialist

Just had this very discussion yesterday.  The market including the EXACT 2 sales in their very neighborhood just sold for $239,000 and they want no less than $260,000 because someone told them there have been plenty of homes just like theres sell for much higher "near by".  These are gated communities and all built by different builders.  Appraisers are going outside the "hood" if they can get the comps they need to appraise.  

But some realtor already got in their head and BOUGHT THE LISTING.  Now I have to talk them off the ledge.  Stay tuned.

#floridatolbertteam #searchforsouthfloridahome.com #portstluciehomesforsale

Sep 15, 2016 01:59 PM #5
Rainmaker
3,053,914
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Agreed Sharon Tara - thanks for stopping by with a comment!

 

Sep 15, 2016 09:38 PM #6
Rainmaker
3,053,914
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Sometimes it's lke talking to a "brick wall" Tammy Lankford, - thanks for stopping by with a comment!

 

Sep 15, 2016 09:38 PM #7
Rainmaker
3,053,914
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

It was gratifying Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC - however - I did set the expectation up front that the first meeting was to tour their homr and get to know them - and after that would come the number crunching.

Sep 15, 2016 09:39 PM #8
Rainmaker
3,053,914
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

They deserve each other Nina Hollander !! 

Sep 15, 2016 09:39 PM #9
Rainmaker
3,053,914
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Talk 'em down Kevin B. Tolbert PA Team Keller Williams Realty of Port St Lucie - you can do it!!

Sep 15, 2016 09:40 PM #10
Rainmaker
3,175,227
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Tony and Suzanne Marriott, Associate Brokers ~ yes, they do, Tony and Suzanne. And that's one reason I often prefer to be the second agent in on a listing that's failed to sell.

Sep 15, 2016 10:03 PM #11
Rainmaker
3,053,914
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

It's working well for us Nina Hollander - thanks for stopping by with a comment!

 

Sep 16, 2016 11:48 PM #12
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