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6 Tips To Creating Facebook Posts That Increase Engagement

Real Estate Technology with CityBlast


Creating a Facebook business page is only the first step in marketing your business online. Once your page is setup, you need to create posts that engage potential and existing clients.


Why is creating the perfect post so important? With over a billion daily active Facebook users and the majority of their time spent looking on their News Feed, your posts need to stand out if you’re going to stand a chance of catching their attention.


What features on a Facebook users News Feed is determined by Facebook Edgerank, an algorithm which gives priority to posts based on several factors, such as user's past interaction with your page (likes/comments/shares), if photos and links are included, and how old the post is.


So with that being said, here are my 6 tips for creating posts that will increase engagement with Facebook users.




  1. A Powerful Image & Link Is A Must  

Including a powerful image in your post is a no brainer in my opinion. Better yet, make sure you include a link that provides your audience with more information. Facebook reports that images that also include a link outperform posts that simply include a image. Make sure the image is related to the link, which should be self explanatory if it’s really going to have an impact.


  1. Focus On Sharing Expertise & Knowledge

Steer clear of obvious self promotion in posts. Instead focus on topics that your target audience will value. Think about what the aim of each post and this will help determine the content. Do you want to target people looking for their first home? Maybe the post should focus on how people can successfully search for their first home. Such targeted posts could be interspersed with general real estate content. If you’re stuck on what to post, here are 5 post topics specifically for realtors.


  1. Keep It Brief

According to a study conducted by Track Social, there is a correlation between the length of a post and engagement (likes/comments/shares/clicks). The less characters a post has the more engagement it is likely to get. Post containing 40 - 70 characters get the best result. Remember, the more engagement your post receives the more likely your post will feature high on your audiences News Feeds.


  1. Ask A Question

Questions are another great way to increase engagement. Questions that contain words such as ‘should,’ ‘would,’ ‘which’ or ‘who’ see the best results. This is because these words allow you to ask simple questions that don’t require a lot of time and effort for your audience to answer. If you use words such as ‘why’ or ‘how’ you're likely to get less engagement as the answers will require greater explanation. For example, ‘should I renovate my kitchen before I sell?” is likely to get more responses that “why should I renovate my kitchen?”


  1. Timing is Essential

To give your post the best chance of engagement you need to consider timing. Facebook statistics show that Thursdays and Fridays is when user engagement is at its peak. While Monday and Tuesday have less engagement. In terms of time of the day, early afternoons are the best time to post.


  1. Post Regularly

Make sure you regularly post to your page to ensure your posts feature on top of News Feeds. It is recommended that you post 3 - 4 days per week. I would suggest, putting together a plan for the week by identifying the content and days you will post. It can also be helpful to put reminders in your calendar so that you keep to your schedule.


Fail to Plan, Plan to Fail


This may sound a bit daunting at first, but once you have a plan in place and commit to it, you will start to see results further down the track.



Not sure you have the time to commit to social media? CityBlast specializes in creating valuable and engaging posts for your social media accounts, including Facebook. Sign up today and receive a FREE 2-Week Trial and 30% Discount.

Comments (21)

John Pusa
Glendale, CA

Shaun Nilsson These are very good helpful tips for creating Facebook post increase participation.

Sep 16, 2016 02:01 PM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Shaun thanks for the great tips.

Sep 18, 2016 09:22 AM
Chris Lima
Turtle Reef Realty - Port St Lucie, FL
Local or Global-Allow me to open doors for you.

Great tips, Shaun.  Thanks for posting.

Sep 18, 2016 09:40 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Shaun Nilsson ,

Thanks for the excellent tips for creating FB post increase participation..bookmarked!

Sep 18, 2016 09:48 PM
Gloria Laughton Allston

Thanks Shaun, I will tweak my FB ads.

Sep 18, 2016 11:42 PM
Foster Ferryman
Foster Inc dba Foster & Billups Triad Properties - Asheboro, NC
Broker in Charge

Thanks for sharing.

Sep 19, 2016 12:17 AM
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Thanks Shaun, this is all great information to know. Facebook is definitely the place to advertise.

Sep 19, 2016 03:44 AM
Ella Reape, Realtor 603-821-1140 ~ Selling Homes Throughout Southern New Hampshire
Keller Williams Realty Nashua NH - Nashua, NH
Luxury Homes Division, Keller Williams

Shaun, this is a very informative post, thanks for sharing! 

Sep 19, 2016 05:25 AM
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

Thanks for the great tips Shaun. Maybe you want to link the photo in the post to your FB profile. I'm commenting on my iPad and I don't know if I missed it, but I don't see a link. 

Sep 19, 2016 05:26 AM
Gwynn Burns
Re/Max Haven Realty - Solon, OH
Going Above and Beyond to Find Your Next Home

Thank you for the blog post.  Very informative!

Sep 19, 2016 05:47 AM
John Mosier
Realty ONE Group Mountain Desert - Prescott, AZ
Prescott's Patriot Agent 928 533-8142

Thanks, Shaun Nilsson,  you make a lot of great blog posts here. I also get some really great ideas in your emails.

I was a Cityblast client a couple of years ago. Maybe I did not understand how well it works. I will investigate Cityblast again.

Can cityblast help me get this Gentleman's Ranch on 97 acres seen and sold?

Sep 19, 2016 07:18 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

consistancy is my largest failure from your list.  I do great for a while, then busy. I've thought about hiring someone to help, but that's so NOT me.

Sep 19, 2016 12:28 PM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I always enjoy your posts! I really get some good results from Facebook on my @Bayrealtyalaska site... its fun, cheap and it works too! I will use some of your suggestions to improve!!!

Sep 20, 2016 10:26 AM
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Keller Williams Land Luxury Division Specialist

Sounds good and I am forwarding to my SEO team for consideration of some of your tips.  Thanks so much.

Florida Tolbert Team

Sep 20, 2016 10:57 AM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Shaun Nilsson, thanks for sharing great tips. Improving my social media presence now...  

Sep 20, 2016 02:16 PM
Scott May, M.S., CRS.
Newnan - Peachtree City and surrounding areas - Newnan, GA
REALTOR Coldwell Banker Bullard Newnan GA

I need to work on keeping it brief.  Great tips, thanks for the post!

Sep 20, 2016 03:35 PM
Stephen Arnold
HomeSmart Elite Group - Scottsdale, AZ

Bookmarking this post!! Thanks for sharing Shawn!  fb is one of the best bangs for the buck right now for our industry!

Sep 21, 2016 02:48 AM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Excellent ands useful information, Shawn. I'm sure I'll refer back to this more than once. 

Sep 21, 2016 06:42 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Shaun thanks for some really great FB tips!

Sep 21, 2016 09:58 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks for the tips Shaun, it is nice when I can get a good response on fb to my posts.

Sep 21, 2016 10:47 AM