Just because you’re self-employed now doesn’t mean you can stay home on Monday to recover from a tiring weekend. Just because you’re self-employed now doesn’t mean you do not have to keep a work schedule. Just because you’re self-employed now doesn’t mean you will never put in “overtime” again.
Many new licensees, especially those who come from regimented former jobs, find it difficult to budget their time in such a way as to accomplish everything needing to be done in one day. Sometimes it’s easier to just not think about it, stay home for an extra day, and promise yourself you’ll get there tomorrow and you’ll work a full day. It’s pretty enticing to have the freedom to come and go as you please, but the fact is that unless you discipline yourself early in your career, you’ll be one of those licensees who tells people he/she works full-time, but who, in fact, doesn’t work much at all.
Just because you’re self-employed now doesn’t mean it’s good to leisurely get ready for the day, to stay at the computer a few more hours, and to get domestic errands and chores done before work-related tasks. It’s easy to fall into the trap of thinking you’ll do it later. Lead generation should be your No. 1 priority, and time set aside each day to do just that is extremely important to a new licensee who does not have personal referral business to rely on. Making good habits early in your real estate career will carry you into later years when you can well afford to back off a little.
Being an entrepreneur takes practice. You must avail yourself for training, lead generation and personal development. Hanging out at the house is not likely to accomplish any of these. If you don’t think like a CEO of your own business, it will not take long for your business to suffer from a lack of funds. I remember in my early years of practicing, my broker who insisted on new licensees trying their absolute best to attain two listings a month. We wrote it down, we kept charts, we pushed ourselves right outside of our comfort zone, and by golly, the two listings showed up consistently. Do you have any idea what two listings a month can do for a newbie? In a very short time, those two listings a month mushroomed into sales, and eventually, I was carrying an inventory of 12-15 listings at all times, and was enjoying the rewards of those listings because they were being converted into sales! I invested more money into “Just Sold” and “Just Listed” fliers and postcards than any other form of advertising.
Just because you’re self-employed now doesn’t mean you can’t learn from older, seasoned agents. Take advice from these sages. My advice for the day is list, list, and list. If you want to begin a real estate career or if you need post licensing, let us know. It’s what we do and we’re pretty darned good at it. We can get you into a class quickly!