5 Ways to Use Text Messaging In Your Real Estate Business

By
Real Estate Technology with KWKLY
https://activerain.com/droplet/4ZXn

Today we wanted to share with you 5 different ways that KWKLY customers are using text message marketing in their real estate businesses. We hope you see these ideas and think about how you could adapt them to your own marketing efforts.

A Couple of Things to Consider About Texting Before We Dive Into the Ideas

  • Today, consumers send more text messages on their phone than they make phone calls. 
  • Someone who inquires or responds to your text marketing has no way to fake their information. 
  • Everywhere you look, businesses and marketers are using text messaging. Look no further than Donald Trump or Hillary Clinton, every time they got in front of a lectern, it had a text code on it.
  • Text messages have a 98% open rate compared to 20% open rate for email

So, knowing this, here are a few ways that KWKLY clients are using Text Messaging in their marketing.


1. Having a Giveaway? Allow Them To Enter Via Text!

We did an entire write up about this concept and how Vanessa Noble, a Keller Williams agent in Alaska did this when giving away a Tiny House at the Alaska State Fair. It's a great story. She generated over 2200 full name, address, email and phone number leads!! You should read it. But, it doesn't have to be something big like a Tiny House at the Alaska State Fair. Maybe in your monthly newsletter that you email out, you could give people a chance to win a free $50 starbucks giftcard, and in order to enter they would text wincoffee to 59559. Then, as a response you would send them back a form they could fill out to enter to win the gift card while asking if they are planning on buying or selling in the next 12 months. 

 

2. Representing a Builder? Make it Easy For Consumers To Get Info About Their Next Project

One KWKLY user has built a pretty great business representing a particular builder in her market. Any time a new project gets started, they create a text code so that people passing by the development as it's being built can easily get pricing and floor plan details by texting the name of the development to 59559. When they do this, they are met with a response that gives them the link to the page on the builders website where they can check out all of the floor plans as well as the current pricing for these new homes. 

And the best part? Even if they don't actually go to the link, the agent has captured their cell phone number to be able to follow up with them later to see if they'd like to come tour the model home. 

 

3. Just Listed a Property? Use A Text Code on Your Just Listed Postcards

The Ben Kinney team has started testing this concept and it's working pretty well. Instead of sending out a just listed postcard with all of the property information on the postcard, they use a call to action that has the recipient 'text BenKinney to 59559 to see all of the pictures and get the current listing price' A postcard can only hold so many pictures. Allowing them to text in to get the property information and all of the photos gets you the most valuable piece of contact info in real estate, a cell phone number.

 

4. Just Sold a Property? Use A Text Code on Your Just Sold Postcards

We have a number of KWKLY users doing this. Whenever your team does a just sold postcard campaign, t use the phrase 'Your neighbors house just sold, which means your equity has changed'. The call to action? You guessed it! Say this, 'To find out how much your equity has changed, text __________ to 59559'. You can set the response to send them back a link to  property valuation page where they can fill in their address and get a quick estimate of their homes value. BUT, even if they don't head to that link and fill out their address to get the free valuation, you have their cell phone number to follow up with them. If you, instead, just put a link to your valuation page on the postcard, and they went there but never did anything on the site......you'd have nothing. Zip. Nada. Don't have a valuation page? You can get several of these seller lead sites easy by going HERE.

 

5. Hosting an Open House? Make it easy for potential buyers to know! 

Instead of JUST putting a sign in the yard that tells people that drive by there is an open house, take it an extra step and have consumers TEXT your keyword to 59559 to see a list of all open hosues in the area! We wrote up an entire post about how do to this. Check it out and see how the Ben Kinney team is generating leads when they host an open house.....even if the person doesn't actually come to the open house!

 

So there you have it. Full disclosure, Ben Kinney's team uses these methods very successfully (he is the owner of Active Rain and KWKLY). But, so do many, many other KWKLY users. Take a leap and contact KWKLY to learn how you can generate more buyer leads today, or TEXT DEMO TO 59559 to see how it works!!! 

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 06/02/2017 07:13 PM
  2. Jay McHugh 07/30/2017 04:14 AM
  3. Jeana Cowie 08/09/2017 06:54 PM
  4. Michelle Carr-Crowe Just Call 408-252-8900 Top 1%! 04/25/2018 06:57 PM
Topic:
Real Estate Best Practices

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Rainmaker
1,515,881
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

Thanks for the great suggestions, I think they are great ideas.

May 24, 2018 11:42 AM #146
Anonymous
BargainHomesOKC

I just want to say your posts are very well written and also the info's you present in each of your posts were very helpful I certainly loved your blog. Very likely I’m planning to bookmark your site . You really come with great posts. Many thanks for sharing your website page.

Aug 20, 2018 02:25 PM #148
Ambassador
730,058
Kat DeLong
Wheeler Steffen Sotheby's Int. Realty - Lake Arrowhead, CA
Realtor DRE#01235311, Lake Arrowhead Real Estate (

Thank you for sharing. I really like these tips ! 

Aug 28, 2018 07:44 AM #149
Rainmaker
1,590,619
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

These are some great uses for KWKLY.  Thanks for sharing 

Aug 28, 2018 05:21 PM #150
Rainmaker
1,137,117
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Personally, I don't appreciate getting unsolicited texts. 

Sep 01, 2018 04:45 AM #152
Rainmaker
285,923
Jay Beckingham
Fairway Independent Mortgage Company - Delray Beach, FL
Seniors ROCK!

now that wetted (is that a word?) my appetite, so how do i get a text code please? 

Sep 07, 2018 01:03 PM #154
Rainmaker
728,608
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

I see this post has some serious staying power with the sponsored feature.  I feel the number of comments multiply week to week.  

Sep 07, 2018 02:55 PM #155
Rainmaker
401,471
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Great post! Lots of good ideas! That said, I hate clients that when you are negotiating an offer will only communicate by text. I have had clients that have sent me a text, I call no answer but get a text back. Some questions and answers are just to complex for texting 

Sep 20, 2018 04:00 AM #156
Rainmaker
95,606
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

I love texting myself. Good idea for using it on just sold and just listed postcards!Thanks.

Sep 20, 2018 08:07 PM #157
Rainer
31,203
Indy Home Vault
Indy Home Vault - Westfield, IN
Indy Home Vault

Great Article

Oct 04, 2018 08:04 AM #159
Rainmaker
2,664,219
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I think I might start using the code message myself. It’s a pretty good idea overall.

Oct 04, 2018 09:47 PM #161
Rainmaker
131,628
Suzanne Cutler
Success! Real Estate - Braintree, MA
617-549-5829, Braintree MA, Realtor, Real Estate

Great info.  now the fun part for us is to start implementing it,

Oct 19, 2018 10:26 AM #162
Rainmaker
728,608
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

These promoted posts sure ge a lot of engagement.  Seems like it is worth it to sponsor a post every now and again.  

Oct 19, 2018 12:04 PM #163
Rainer
328,854
Michael Blue
Home Smart Realty West - Encinitas, CA
REALTOR - 760-889-8877, Encinitas/Carlsbad

Giod info. I've been using text messaging on my signs for a few years. I've got a program that has all the information including Maps, pictures.

Oct 19, 2018 01:41 PM #164
Rainmaker
572,269
Sharon Kowitz
CRS-SRES-ABR-GRI-E-Pro-CREN Fonville Morisey Cary, NC - Cary, NC
Cary, NC Relocation Specialist ~ Buying or Selling

Great post and thanks for sharing. I have a few pre-typed text ready for when I am with someone or in a meeting. 

Oct 24, 2018 06:17 PM #165
Rainmaker
252,792
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
California Homes for Sale in the East Bay

these are really great tips! i prefer texting too

Nov 07, 2018 01:20 PM #166
Ambassador
1,504,500
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

If I was still listing homes I would follow all of your advice since it is uncommon for agents to do this and we need to be uncommon.

Nov 11, 2018 08:48 AM #167
Rainer
330,587
Gary Meek
NewVision Realty Group - Roseville, CA
(916) 995-9385

Thanks for the great info.  We are moving all of our communnication to text rather than email right now, because the response rate is so much higher.

Nov 29, 2018 10:28 AM #168
Anonymous
cveeramani

Hi, great blog and it's informative which helps to understand about the
real estate and very useful to all.
Brigade Parkside
Ajmera Lugaano
Prestige Falcon City
Prestige Boulevard

Dec 06, 2018 11:43 PM #169
Anonymous
cveeramani

Hi, Nice Blog! Your blog regularly share very Informative information.
Salarpuria Sattva East Crest
Prestige Sunrise Park
Prestige Augusta Golf Village
Prestige Lake ridge

Dec 06, 2018 11:46 PM #170
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