5 Ways to Use Text Messaging In Your Real Estate Business

By
Real Estate Technology with KWKLY
https://activerain.com/droplet/4ZXn

Today we wanted to share with you 5 different ways that KWKLY customers are using text message marketing in their real estate businesses. We hope you see these ideas and think about how you could adapt them to your own marketing efforts.

A Couple of Things to Consider About Texting Before We Dive Into the Ideas

  • Today, consumers send more text messages on their phone than they make phone calls. 
  • Someone who inquires or responds to your text marketing has no way to fake their information. 
  • Everywhere you look, businesses and marketers are using text messaging. Look no further than Donald Trump or Hillary Clinton, every time they got in front of a lectern, it had a text code on it.
  • Text messages have a 98% open rate compared to 20% open rate for email

So, knowing this, here are a few ways that KWKLY clients are using Text Messaging in their marketing.


1. Having a Giveaway? Allow Them To Enter Via Text!

We did an entire write up about this concept and how Vanessa Noble, a Keller Williams agent in Alaska did this when giving away a Tiny House at the Alaska State Fair. It's a great story. She generated over 2200 full name, address, email and phone number leads!! You should read it. But, it doesn't have to be something big like a Tiny House at the Alaska State Fair. Maybe in your monthly newsletter that you email out, you could give people a chance to win a free $50 starbucks giftcard, and in order to enter they would text wincoffee to 59559. Then, as a response you would send them back a form they could fill out to enter to win the gift card while asking if they are planning on buying or selling in the next 12 months. 

 

2. Representing a Builder? Make it Easy For Consumers To Get Info About Their Next Project

One KWKLY user has built a pretty great business representing a particular builder in her market. Any time a new project gets started, they create a text code so that people passing by the development as it's being built can easily get pricing and floor plan details by texting the name of the development to 59559. When they do this, they are met with a response that gives them the link to the page on the builders website where they can check out all of the floor plans as well as the current pricing for these new homes. 

And the best part? Even if they don't actually go to the link, the agent has captured their cell phone number to be able to follow up with them later to see if they'd like to come tour the model home. 

 

3. Just Listed a Property? Use A Text Code on Your Just Listed Postcards

The Ben Kinney team has started testing this concept and it's working pretty well. Instead of sending out a just listed postcard with all of the property information on the postcard, they use a call to action that has the recipient 'text BenKinney to 59559 to see all of the pictures and get the current listing price' A postcard can only hold so many pictures. Allowing them to text in to get the property information and all of the photos gets you the most valuable piece of contact info in real estate, a cell phone number.

 

4. Just Sold a Property? Use A Text Code on Your Just Sold Postcards

We have a number of KWKLY users doing this. Whenever your team does a just sold postcard campaign, t use the phrase 'Your neighbors house just sold, which means your equity has changed'. The call to action? You guessed it! Say this, 'To find out how much your equity has changed, text __________ to 59559'. You can set the response to send them back a link to  property valuation page where they can fill in their address and get a quick estimate of their homes value. BUT, even if they don't head to that link and fill out their address to get the free valuation, you have their cell phone number to follow up with them. If you, instead, just put a link to your valuation page on the postcard, and they went there but never did anything on the site......you'd have nothing. Zip. Nada. Don't have a valuation page? You can get several of these seller lead sites easy by going HERE.

 

5. Hosting an Open House? Make it easy for potential buyers to know! 

Instead of JUST putting a sign in the yard that tells people that drive by there is an open house, take it an extra step and have consumers TEXT your keyword to 59559 to see a list of all open hosues in the area! We wrote up an entire post about how do to this. Check it out and see how the Ben Kinney team is generating leads when they host an open house.....even if the person doesn't actually come to the open house!

 

So there you have it. Full disclosure, Ben Kinney's team uses these methods very successfully (he is the owner of Active Rain and KWKLY). But, so do many, many other KWKLY users. Take a leap and contact KWKLY to learn how you can generate more buyer leads today, or TEXT DEMO TO 59559 to see how it works!!! 

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Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 06/02/2017 07:13 PM
  2. Jay McHugh 07/30/2017 04:14 AM
  3. Jeana Cowie 08/09/2017 06:54 PM
  4. Michelle Carr-Crowe Just Call 408-252-8900 Top 1%! 04/25/2018 06:57 PM
  5. Cynthia "Cyndi" Cook 01/02/2019 05:45 PM
Topic:
Real Estate Best Practices

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Rainmaker
405,996
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Great post! Lots of good ideas! That said, I hate clients that when you are negotiating an offer will only communicate by text. I have had clients that have sent me a text, I call no answer but get a text back. Some questions and answers are just to complex for texting 

Sep 20, 2018 04:00 AM #156
Rainmaker
95,881
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

I love texting myself. Good idea for using it on just sold and just listed postcards!Thanks.

Sep 20, 2018 08:07 PM #157
Rainer
37,697
Indy Home Vault
Indy Home Vault - Westfield, IN
Indy Home Vault

Great Article

Oct 04, 2018 08:04 AM #159
Rainmaker
2,681,530
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I think I might start using the code message myself. It’s a pretty good idea overall.

Oct 04, 2018 09:47 PM #161
Rainmaker
133,344
Suzanne Cutler
Success! Real Estate - Braintree, MA
617-549-5829, Braintree MA, Realtor, Real Estate

Great info.  now the fun part for us is to start implementing it,

Oct 19, 2018 10:26 AM #162
Rainmaker
748,051
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

These promoted posts sure ge a lot of engagement.  Seems like it is worth it to sponsor a post every now and again.  

Oct 19, 2018 12:04 PM #163
Rainer
329,454
Michael Blue
Home Smart Realty West - Encinitas, CA
REALTOR - 760-889-8877, Encinitas/Carlsbad

Giod info. I've been using text messaging on my signs for a few years. I've got a program that has all the information including Maps, pictures.

Oct 19, 2018 01:41 PM #164
Rainmaker
577,250
Sharon Kowitz
CRS-SRES-ABR-GRI-E-Pro-CREN Fonville Morisey Cary, NC - Cary, NC
Cary, NC Relocation Specialist ~ Buying or Selling

Great post and thanks for sharing. I have a few pre-typed text ready for when I am with someone or in a meeting. 

Oct 24, 2018 06:17 PM #165
Rainmaker
265,797
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
California Homes for Sale in the East Bay

these are really great tips! i prefer texting too

Nov 07, 2018 01:20 PM #166
Ambassador
1,534,193
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

If I was still listing homes I would follow all of your advice since it is uncommon for agents to do this and we need to be uncommon.

Nov 11, 2018 08:48 AM #167
Rainer
333,232
Gary Meek
NewVision Realty Group - Roseville, CA
(916) 995-9385

Thanks for the great info.  We are moving all of our communnication to text rather than email right now, because the response rate is so much higher.

Nov 29, 2018 10:28 AM #168
Anonymous
cveeramani

Hi, great blog and it's informative which helps to understand about the
real estate and very useful to all.
Brigade Parkside
Ajmera Lugaano
Prestige Falcon City
Prestige Boulevard

Dec 06, 2018 11:43 PM #169
Anonymous
cveeramani

Hi, Nice Blog! Your blog regularly share very Informative information.
Salarpuria Sattva East Crest
Prestige Sunrise Park
Prestige Augusta Golf Village
Prestige Lake ridge

Dec 06, 2018 11:46 PM #170
Rainmaker
133,599
J Perrin Cornell
Century 21 Exclusively, Wenatchee, WA - Wenatchee, WA
Broker, ABR, VAMRES

Texting is just a tool. ONE of many. They work for some things. But they can be easily misunderstood and do to brevity will not work for complex issues. Plus feed back is hard to assess. I use them but just be careful. The ideas above are pretty much non significant and are good ideas. 

Dec 12, 2018 11:00 AM #171
Rainer
6,114
Joshua Lother
Gwen Fowler Real Estate - West Union, SC
Real estate pro serving the Golder Corner

Very interesting post, I will be using some of these. I especially like the tip regarding the builder.

Dec 12, 2018 04:57 PM #172
Rainmaker
157,507
Rhonda Burgess
Southern Living Realty Partners - Smyrna, TN
Moving to Nashville TN Real Estate Specialist

I let my clients know they can text at any time. I'm often texting back and forth at midnight with my clients who work 2nd or 3rd shift.  I'm a night owl myself so it works great for me. 

Dec 17, 2018 09:22 PM #173
Rainmaker
242,942
Gustavo Torres / RE/MAX Rosarito Beach, Tijuana Coastal, Ensenada, BAJA
Remax Baja Realty - Chula Vista, CA
Remax Baja Realty, Baja California

I love it

 

thank you very much for sharing!

Dec 22, 2018 05:17 PM #174
Rainmaker
577,250
Sharon Kowitz
CRS-SRES-ABR-GRI-E-Pro-CREN Fonville Morisey Cary, NC - Cary, NC
Cary, NC Relocation Specialist ~ Buying or Selling

Wow what a great post with information I can use in 2019. I am taking time to research and get going on this info. Best of luck in 2019 to you

Jan 02, 2019 06:50 AM #175
Rainmaker
473,899
Peter Mohylsky, 850-517-7098
Gulf Place @ 30A - Santa Rosa Beach, FL
Your Bucket List Broker

Thanks for sharing this information.  Happy new year.  Best of luck.

Jan 02, 2019 07:16 PM #176
Rainer
2,350
Anthony Mosqueda
Fortune - Aventura, FL

How is this service different from TextoAD? they seem to have a better pricing structure and you're not rq'd to buy custom codes or have setup fee? What happens if I have 5 listings, do I need 5 keywords?  Thanks

Jan 03, 2019 08:53 AM #177
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