5 Ways to Use Text Messaging In Your Real Estate Business

Real Estate Technology with KWKLY

Today we wanted to share with you 5 different ways that KWKLY customers are using text message marketing in their real estate businesses. We hope you see these ideas and think about how you could adapt them to your own marketing efforts.

A Couple of Things to Consider About Texting Before We Dive Into the Ideas

  • Today, consumers send more text messages on their phone than they make phone calls. 
  • Someone who inquires or responds to your text marketing has no way to fake their information. 
  • Everywhere you look, businesses and marketers are using text messaging. Look no further than Donald Trump or Hillary Clinton, every time they got in front of a lectern, it had a text code on it.
  • Text messages have a 98% open rate compared to 20% open rate for email

So, knowing this, here are a few ways that KWKLY clients are using Text Messaging in their marketing.

1. Having a Giveaway? Allow Them To Enter Via Text!

We did an entire write up about this concept and how Vanessa Noble, a Keller Williams agent in Alaska did this when giving away a Tiny House at the Alaska State Fair. It's a great story. She generated over 2200 full name, address, email and phone number leads!! You should read it. But, it doesn't have to be something big like a Tiny House at the Alaska State Fair. Maybe in your monthly newsletter that you email out, you could give people a chance to win a free $50 starbucks giftcard, and in order to enter they would text wincoffee to 59559. Then, as a response you would send them back a form they could fill out to enter to win the gift card while asking if they are planning on buying or selling in the next 12 months. 


2. Representing a Builder? Make it Easy For Consumers To Get Info About Their Next Project

One KWKLY user has built a pretty great business representing a particular builder in her market. Any time a new project gets started, they create a text code so that people passing by the development as it's being built can easily get pricing and floor plan details by texting the name of the development to 59559. When they do this, they are met with a response that gives them the link to the page on the builders website where they can check out all of the floor plans as well as the current pricing for these new homes. 

And the best part? Even if they don't actually go to the link, the agent has captured their cell phone number to be able to follow up with them later to see if they'd like to come tour the model home. 


3. Just Listed a Property? Use A Text Code on Your Just Listed Postcards

The Ben Kinney team has started testing this concept and it's working pretty well. Instead of sending out a just listed postcard with all of the property information on the postcard, they use a call to action that has the recipient 'text BenKinney to 59559 to see all of the pictures and get the current listing price' A postcard can only hold so many pictures. Allowing them to text in to get the property information and all of the photos gets you the most valuable piece of contact info in real estate, a cell phone number.


4. Just Sold a Property? Use A Text Code on Your Just Sold Postcards

We have a number of KWKLY users doing this. Whenever your team does a just sold postcard campaign, t use the phrase 'Your neighbors house just sold, which means your equity has changed'. The call to action? You guessed it! Say this, 'To find out how much your equity has changed, text __________ to 59559'. You can set the response to send them back a link to  property valuation page where they can fill in their address and get a quick estimate of their homes value. BUT, even if they don't head to that link and fill out their address to get the free valuation, you have their cell phone number to follow up with them. If you, instead, just put a link to your valuation page on the postcard, and they went there but never did anything on the site......you'd have nothing. Zip. Nada. Don't have a valuation page? You can get several of these seller lead sites easy by going HERE.


5. Hosting an Open House? Make it easy for potential buyers to know! 

Instead of JUST putting a sign in the yard that tells people that drive by there is an open house, take it an extra step and have consumers TEXT your keyword to 59559 to see a list of all open hosues in the area! We wrote up an entire post about how do to this. Check it out and see how the Ben Kinney team is generating leads when they host an open house.....even if the person doesn't actually come to the open house!


So there you have it. Full disclosure, Ben Kinney's team uses these methods very successfully (he is the owner of Active Rain and KWKLY). But, so do many, many other KWKLY users. Take a leap and contact KWKLY to learn how you can generate more buyer leads today, or TEXT DEMO TO 59559 to see how it works!!! 


Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 06/02/2017 07:13 PM
  2. Jay McHugh 07/30/2017 04:14 AM
  3. Jeana Cowie 08/09/2017 06:54 PM
  4. MichelleCherie Carr Crowe Just Call...408-252-8900 04/25/2018 06:57 PM
  5. Cynthia "Cyndi" Cook 01/02/2019 05:45 PM
Real Estate Best Practices

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Gustavo Torres / RE/MAX Rosarito Beach, Tijuana Coastal, Ensenada, BAJA
Remax Baja Realty - Chula Vista, CA
Remax Baja Realty, Baja California

I love it


thank you very much for sharing!

Dec 22, 2018 05:17 PM #174
Sharon Kowitz
CRS-SRES-ABR-GRI-E-Pro-CREN Fonville Morisey Cary, NC - Cary, NC
Cary, NC Relocation Specialist ~ Buying or Selling

Wow what a great post with information I can use in 2019. I am taking time to research and get going on this info. Best of luck in 2019 to you

Jan 02, 2019 06:50 AM #175
Peter Mohylsky. The Santa Rosa Beach Expert
PrimeSouth Properties - Santa Rosa Beach, FL

Thanks for sharing this information.  Happy new year.  Best of luck.

Jan 02, 2019 07:16 PM #176
Anthony Mosqueda
Fortune - Aventura, FL

How is this service different from TextoAD? they seem to have a better pricing structure and you're not rq'd to buy custom codes or have setup fee? What happens if I have 5 listings, do I need 5 keywords?  Thanks

Jan 03, 2019 08:53 AM #177
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

I'm not an agent, but I use texting all the time, from scheduling and confirming and more. Sometimes it's the only way to get an answer fast.


Jan 24, 2019 06:33 AM #178
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

What would you think of the idea to make this a series of posts? I think it could do well.

Jan 24, 2019 08:41 PM #179
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Jesse Keim - this is a good read !!!!!! Thanks for this informative post - keep them coming !

Jan 30, 2019 10:09 AM #180
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Great info. Texting has become a staple in our business. Learning new ways to use it is always appreciated.

Jan 30, 2019 11:47 AM #181
Bryan Bowles
Transactly - O'Fallon, MO
Real estate entrepreneur

Good read, and 100% agree that text should be used more.  I've learned that it's the preferred method of communication for most clients now.  We've seen the most engagement with sellers when they receive offers, showing requests, and other notifications via text. I also believe this is just the beginning of how SMS text will evolve business and communication, as rich text message rolls out through protocols like RCS and other new competing technologies.

Feb 06, 2019 09:39 AM #182

Hi there. Great blog and very informative. Thanks.

Feb 13, 2019 03:56 AM #183
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Such good information.  Thanks so much for posting this for us.


Feb 13, 2019 08:34 AM #184
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

These are really great tips!  Thanks for sharing

Feb 13, 2019 08:57 AM #185
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Those who abused the system gets blocked from sending endless junk mail.....

Feb 28, 2019 10:11 AM #188
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

I had no idea that texting has that much higher an open rate than email.  I need to try this.  Thank you.

Mar 06, 2019 05:08 AM #189
Diana Ludwiczak
Doctor Sniffs Bed Bug Dogs - Manhattan, NY
K9 bed bug scent detection and inspections in NYC.

I also use texting in my business of bed bug inspections. It is an easy way for me to respond right away to people with questions and concerns.

Mar 06, 2019 05:34 AM #190
Emily Griffin
Business - Alameda, CA

Such great tips.

Mar 06, 2019 10:21 PM #191
Tonya R. Taylor
SavvyBizBuilder.com - Columbia, MD
Tell me 1 thing you want to learn about marketing?

These are great tips. Thanks for sharing.

Apr 07, 2019 06:35 AM #194
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I still come back to the idea text messages Can be like postcards. I think the team is pretty knowledgeable and does what is doable. Siblings can relate.

Apr 13, 2019 09:47 PM #196

that interesting

Maybe i can use it for my site?

May 05, 2019 01:14 AM #197
Jana Schmidt
John L. Scott Renton - Renton, WA
Jana L. Schmidt

Sometimes common sense isn't so common. This post is brillant, I have been so intrigued as to the loss of sign calls. People just don't like to call the old fashioned way, but the text thing is brillant. I am going to start using a call to action around texting, thank you 100 times over for this post. 

May 24, 2019 09:41 AM #198
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