Write Consistently, Right?

Services for Real Estate Pros with REVA Online | SEO Boost For Real Estate, Social Media Marketing for Real Estate and Real Estate Blogging Expert Real Estate Social Expert

Write Consistently, Right?

Whatever you use to write, whether it's pen and paper or your computer, write consistently.Post social information on a consistent basis. 

So why is that so important, you ask?

Well, the main thing is that you will never get leads if people rarely see you online. If they have to track you down to find the last post you made or the last blog you wrote, you just won't get the leads.

Secondly, wouldn't you like the SEO? Posting consistently utilizing your keywords and long-tail keyword phrases builds SEO and the search engines recognize that. That pushes you higher in the rankings.

Thirdly, these posts "live" forever online. You might have a blog post from two years ago that ranks high enough to be found in a search. 

Fourth or Fourthly?? Wouldn't it be nice to be recognized as the expert in your area or niche? Not only will your consistent posts be helpful to gain ground with the search engines and your followers, but people will begin to recognize you, your brand and your expertise as something they want to continue to follow and begin a relationship with.

Social Media is all about building relationships. When someone writes a brilliant blog post one week and then you don't hear from them for a week or two, readers lose interest. They won't follow you and they certainly won't be commenting and sharing your work.

Consistency is your edge over your competition. 

This was recently brought to my attention once again when I read the results of a Fast Company study that looked at social media messaging. The magazine asked its readers what they think is the most annoying thing brands and businesses do on social platforms. The responses were not pretty:

“Try to sell me stuff” was the big winner, followed closely by “write sloppily.”

 The study concluded:

“Yes, you can hawk--if that's your company's primary messaging mission. Brands that pitched more got more props per pitch; brands that pitched less got dinged.”

Don't just sell on your social platforms, but if you do, do it discreetly and use discretion.If you are using social media primarily as a sales tool, that may be okay. In fact the study itself shows that people are not opposed to brands selling them stuff on social media. However, the key is to do it consistently.

Consistency is more than just about your message. It’s something that applies to the following as well:

  • Your Tone: Using a consistent tone in your tweets, Facebook and LinkedIn updates, and pins. Don't be casual in some updates and uptight in others. I encourage you to write conversationally. 

  • Timing: If you’ve decided that you only want to post Monday to Friday from 9 to 5, then stick to that. But consider posting on weekends (since studies show that engagement is high on Saturday and Sunday), then do that consistently. You can schedules posts so there is no reason not to have weekend posts as well.

  • Frequency: Posting on social once a day? There’s absolutely nothing wrong with that if that’s all you can do. Just make sure you’re sticking to a consistent schedule. Review your analytics. When are the most people reading your posts?

  • Message: As discussed above, you need to be consistent in the type of information you’re sharing. If you’re building engagement by sharing real estate market trends, then continue to do that regularly. But don't forget about the other hyper-local content you will need to include to share more than numbers.

  • Engagement: Are you responding to some tweets but not to others? Better change that—having a more predictable and repeatable approach to engagement strengthens your community on social. In other words, just don't respond to your buddy's tweets. Spread the responses out to people you don't know as well to begin developing relationships with them as well.

Analyze your strategy every now and then. Do side by side comparisons. Just one final note. Consistency shouldn't come at the price of flexibility. You should continue to experiment with different social media tactics based on your analytics; and you should consider re-evaluating your strategy once in a while.

  • Don’t let a haphazard approach to posting confuse your followers and potential followers.

  • Be consistent in the times you are posting

  • Be consistent in the quality of your content

  • Be less consistent when commenting and sharing. Share and comment on other posts than the usual ones. (see above)

When it comes to building a strong community and using social media to drive readers and influence leads, how you do it can be just as critical as what you’re saying.


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Bob Crane 03/17/2017 07:46 PM
Real Estate Best Practices
Active Rain Newbies
Real Estate Virtual Assistant
Addicted to Active Rain
Bartender, Make it a Double

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Very good advice to make the most of our time and efforts behind the computer.

Featured in BananaTude!

Mar 14, 2017 09:17 AM #3
Anna Banana Kruchten CRB, CRS, Broker
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana of Real Estate!

Great tips for everyone~ Posting  high quality content and being engaged with others work well together to build a strong network.

Mar 14, 2017 09:40 AM #4
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I agree with you about consistency when it comes to marketing and writing.  I've been on ActiveRain since 2008.  For a time, I tried to blog daily.  However, a couple years ago, I decided it was more important to focus on quality content rather than quantity.

Mar 14, 2017 10:50 AM #5
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

It's a fact ... many in our industry (agents and lenders) have little marketing dollars to work with in building our business.  Social media is one form of marketing that can have no/very small cost attached to it ... other than time and effort.  You're absolutely right, if done consistently (and well) it can help you build your visibility, credibility, name, and business ...  

Great post!


Mar 14, 2017 02:21 PM #6
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Kathy- yes to every point you made.  Be consistent!  What I really love is what you said about being less consistent on posts you comment on.  Sometimes I feel as if I'll never be able to comment on all of the posts that I want to. 

Mar 14, 2017 04:43 PM #7
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

I know I've got to get back to blogging regularly again.  Falling out of the habit lately.

Mar 14, 2017 05:32 PM #8
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

More wise advice Kathy, I like the way that AR bribes us with points to encourage us to develop a consistency habit. 

Mar 17, 2017 07:39 PM #9
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

True True. I got two online referrals today. Blogging and testimonials posted online are why!

Mar 17, 2017 08:03 PM #10
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Kathy Goldman - this is so true! If we do not 'show up' on Internet, and not show to the world that we are the experts.... it's not going to help our business.

Mar 17, 2017 10:02 PM #11
Nathan Gesner
American West Realty & Management - Cody, WY
Broker / Property Manager

Good information for bloggers. Thank you, Kathy Goldman 

Mar 18, 2017 04:42 AM #12
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                           Thank you Kathy Goldman 

Mar 18, 2017 08:06 PM #13
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Kathy Goldman ,

I'm so glad that Kathy Streib featured you post in her "Ah-Ha Moments" for the week. You are right writing consistently and become the local expert will win over your competition.

Mar 19, 2017 06:30 AM #14
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

Thanks for the encouragement, Kathy. I need to be more consistent. 

Mar 19, 2017 07:41 AM #15
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

So glad Kathy shared this today...what a great message. I'm surprised it wasn't featured.

Mar 19, 2017 08:30 AM #16
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

I know I've been lax in blogging lately - I've been completely immersed in trying to get my client work done while dealing with some really annoying website issues. (Like having my site completely down for a couple of days.)

Mar 19, 2017 09:25 AM #17
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

To sum up, develop an online personality and stick to it.  :)

Mar 19, 2017 10:29 AM #18
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Kathy

Another great read with some powerful suggestions! Glad to see this was featured by Kathy so more can benefit from your advice and tips.

Enjoy the rest of your weekend!


Mar 19, 2017 10:38 AM #19
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Kathy - this is really good information.  I can say for sure that I am consistent. 

Mar 19, 2017 02:30 PM #20
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

These are good tips. I've tried to be a little more consistent this year, but I do need to work a little harder at being more frequent.

Mar 20, 2017 03:46 AM #21
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Great post, glad Kathy featured it.

Mar 21, 2017 07:55 AM #22
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Kathy Goldman

Social Media & Marketing for Real Estate
Ask Me Anything About Social Media
Spam prevention

Additional Information