You can pull your hair out spinning quality content all day every day, but if you're missing the critical keyword elements, your content will crash. How frustrating is it to work so hard just to have your hard work slip away into the content graveyard, never read by your intended audience? Real estate lead generation with keywords is not an option; it's mandatory. Keywords are what drive traffic to your site and gain rank in the search engines. There are millions upon millions of content pieces on the web, thousands of them quite similar in topic to those you're creating. To ensure your article or blog post can compete, you've absolutely got to understand and implement keyword magic.
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Here's a Keyword crash course:
The Basics:
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√ Learn the difference between keywords, keyword phrases, and long-tail keywords for best performance.
√ Select a keyword phrase that viewers are likely to type into a search query.
√ Research keywords pertaining to your topic before you ever begin to write your content.
√ Don't try to capture a world-wide audience with your keywords, but instead use laser focus to draw in the right readers - your target demographic.
√ Use keywords naturally, avoiding keyword stuffing.
√ Your keyword or keyword phrase should appear in the title, at least one sub-title, in at least one image alt tag, and a few times throughout the content to be effective.
√ Track and measure your keywords and content for results. If your content is bombing, or if your bounce rates are skyrocketing, try changing your keywords.
The Resources:
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√ Google Keyword Planner - Provides number of monthly searches, keyword competition, and suggested keywords.
√ SEMrush - Discover which keywords are best for SEO, SEM, get keyword ideas, long-tail keywords, and more.
√ Spyfu - See how well your competitors are performing with specific keyword competition.
√ Keyword Spy - Another tool for scouting computer's keywords.
√ Yoast - SEO plugin for WordPress including focus keywords, keyword density, keyword placement, and more within your piece of content.
The Keyword Goldmine
A List of Articles to Help You Learn More about Real Estate Lead Generation with Keywords
√ Find Exact Keywords Visitors Use to Find Your Real Estate Website
√ Using Topical Keywords to Rank Well on Search Engines
√ Get Seller Real Estate Leads Using These Keywords
√ Utilizing Keywords with Semrush
√ Best List of Real Estate Keywords Anywhere
√ How to Find Keywords: The Tools
√ Real Estate Keywords | Success with Google Adwords
√ Longtail Keywords for SEO and Online Marketing
√ Choosing the Right SEO Keywords is the Key to Internet Marketing Success
√ Selecting the Perfect SMS Keywords
√ Website Optimization Using YOAST
√ Using the Spyfu Keyword Competition Tool to Get Ahead in Your Business
√ How to Determine Estimated Traffic from a Keyword
√ The Long-Tail Lure | How to Reel in Quality Users to Your Blog
Training Videos for Real Estate Lead Generation with Keywords
Summing it Up
- Click the image to learn how to generate more leads with The Ballen Method digital marketing curriculum.
Real estate lead generation is built around keyword strategies in content marketing.
When you maximize the proper use of keywords, you catapult your content into well deserved ranking in the search engines.
There's no point in working diligently to create powerful content if search queries don't place your content in front of your target audience.
Ready to convert the leads you generate? Click here for your Lead Conversion Worksheet!
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