I attended another class in my GRI certification on Sales & Marketing. My instructor, Anne Hruby, is extremely knowledgeable and I did take away alot of good info. It seems most of the classes are the same but I keep taking them with different instructors and get something new each time. I actually came out of this one with a little more, what I call, practical in my world, information.
As a rookie, I am still trying to get together all my presentations in a way that works for me, still deciding what to include and how to put it all together. What I got most out of this class was our discussion on preparing for the listing interview, specifically the PRE LISTING PACKET. What to give the seller prior to our first meeting to help make the listing interview more productive. Right now I include:
- Resume to convince them that I am the right person for the job
- Information on my company and the services we offers to make the transaction as stressLESS as possible
- Copy of the Listing agreement advising them to read through it so I can answer any questions they have when we meet.
Another item that one of the agents includes is a TURBULENT ITEM CHECKLIST I LOVE THAT.................and somehow I want to include a list like that in my packet. I am not sure my list would be just turbulent items (although I guess you could say everything in a real estate transaction can be considered turbulent lol).
My idea is to provide a checklist showing the client what we deal with on most transactions. Most everyday consumers may not even know what some of this terminology means, which is the point. It is believed alot of consumers ask for a listing appointment to meet the Realtor and get as much info as possible so they can become a FSBO. My goal would be for this list to make them think twice about that. I don't think alot of consumers really understand the scope of what REALTORS do in a given transaction and the extent of knowledge we need to secure a successful transaction. This list hopefully educates them and hopefully scares them at the same time.
So let me ask all of you out there
WHAT DO YOU INCLUDE IN YOUR PRE-LISTING PACKAGE AND WHAT WOULD YOU INCLUDE ON THIS LIST? This is what I came up with so far (but not in any order):
- Getting Home Ready For Sale (Staging)
- Curb Appeal
- Storage of excess items
- Availability to be at inspections (home, well, septic, radon, mold, water potability, etc)
- Easements
- Encroachments
- Seller financing options
- Financing contingencies
- Home Sale Contingencies
- Tax liens
- Title Issues
- Understanding the Real Estate Contract
- Multiple List Services
- Short Sales
- Qualifying Buyers
- Open Houses
- Understanding Your Current Market
- Understanding Market Value
- Appraisal Process
- First Time Homebuyers Credit
- Marketing
- Finding Target Market
- Pre & Post Settlement Options
- Pre-Settlement Walk Through
- GETTING TO SETTLEMENT
- Pricing - Competitive Market Analysis (CMA) or as I like to call it Competitive Market Information (CMI)
- Lead Based Paint Disclosures
- Disclosure requirement if you belong to a Home Owner Association
- Third party approvals
- Disclosure/Disclaimers
- Non-Resident Seller Requirement
- RESPA
- Ground Rent (if applicable)
- Termite Inspections
- Forest Conservation Program
- Agriculturally Assessed Properties
- Inclusions/Exclusions
- Process for mediation of disputes
- Home Owner Warranty
- Flood plains and wetlands notices
One of my fellow classmates has 88 items on her Turbulent Item Checklist.
Let's see what we can do to surpass that.
THANKS FOR YOU HELP
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