In today's competitive marketplace, it is increasingly difficult to set your real estate services apart from that of other real estate agents without making heavy use of technology to market your business. Letting potential sellers know that you use cutting-edge technology can certainly help you get that next listing. Using high-tech tools can help attract more buyers and may significantly reduce time on market for your listings. But how do you set yourself apart from the competition with technology?
When meeting potential clients for the first time, your business card is your first impression of professionalism and use of technology. Imagine if it showcased your tech-savvy and won you more listings all by itself!
Enter a Different Type of AR for AR members - the Interactive Business Card!
By leveraging the power of augmented reality, Active Rain members can now leverage the use of Interactive Business Cards. Show potential buyers and sellers why you are the best in your profession by handing them a card that they won't just toss aside.
>>> See an example by scanning the image below with the FREE Layar app for iPhone and Android devices. (Click on the links to iTunes or Google Play - depending on your device)
ActiveRain members get $10 off their Interactive Business Card by using the promo code activerain at checkout by 9/30/2016.
The use of augmented reality doesn't stop at your business card!
If you have been in the real estate industry for any amount of time, you already know that direct mail marketing is one of the most useful forms of farming your target neighborhoods. Well, imagine your response rate when your postcards are also INTERACTIVE!
Send Interactive Postcards with Augmented Reality Technology!
Rather than simply explain this with words... check out the image below with the FREE Layar app for iPhone and Android devices!
As you can see with augmented reality, the interactive postcard offers a video, an image slideshow (max 12 images), a link to the listing on your website, and a click-to-call button. You can also include a button that adds your contact information to the client's phone contacts.
Not only will interactive postcards increase your response rate on your direct mail campaigns, but potential sellers will instantly see the benefit of listing their home with you rather than with another real estate agent.
ActiveRain members can save $50 off their first interactive postcard before 9/30/2016 by using the promo code activerain50
Interactive Print: Magazines, Brochures, and Marketing Presentations
Use augmented reality for your magazine ads, brochures, marketing presentations, and almost every other marketing collateral you currently use to market your real estate business. Your imagination is the limit with augmented reality. Just check out the image below to see how a boring magazine cover is brought to life with augmented reality.
You can use augmented reality in both color and black/white advertising. Interactive ads extend the marketing message by allowing you to add videos, additional images, virtual tours, links to websites, and even audio clips to describe listings or introduce yourself to readers.
To discuss larger projects and marketing campaigns, visit the SIMC website and contact us. Let me know what you think of using augmented reality to market your real estate listings in the comments section below.
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