Photos Increase Readership: Get the Picture?
Ron and Alexandra Seigel "It is a well known fact that communicating with photos increases readership. Posts with photos are read 94% more often than those without them. That is because images are more likely to be retained in our memory, rather than abstract verbal ideas."
Right on target - and - re-blog!
One of the oldest forms of communication is sharing pictures. If you want your blog to actually be read by humans, not just crawling Internet robots, start your posts with great photos. Let your primary photo convey the overarching theme of your post.
It is a well known fact that communicating with photos increases readership. Posts with photos are read 94% more often than those without them. That is because images are more likely to be retained in our memory, rather than abstract verbal ideas. 60% of consumers are more likely to contact a business when an image shows up in a local search, according to our research.
The photos in this post are images from the Lascaux Caves in France. They are thought to be over 17,000 years old. What is interesting about them is that they depict animals that existed at the time of the painting based on fossils found of such animals. Our ancestors were communicating their lives with us.
Flash forward! Snapchat (recently renamed, Snap, Inc.) gets the picture. They are coming out with a new "toy" called Spectacles. These are sunglasses that let you capture and share 10 second videos hands-free from your personal point of views, videos that will instantly disappear after they are viewed. The popularity of Snapchat demonstrates that pictures are used more and more as a mode of communication.
Can you see why a blog post without a photo completely misses the picture? After all, most of us learned how to read with picture books.
Great photos conveying your key message not only catch people's attention, they hold attention as your audience is reading your blog post. Take the time to select interesting pictures and watch your readership Increase.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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