A great brand makes a strong impression when it is first encountered. Most real estate professional do not take enough time to craft their personal brand and miss this important opportunity.
Wine makers know they only have seconds to capture the attention of their target market, because people buy based on labels. This wine brand pictured above immediately caught our attention. It is called, Dearly Beloved, I Thee Red.
What is behind the intriguing label of a skull created of leaves and flowers? For a moment, we thought that this wine is to commemorate the Mexican holiday, known as the Day Of The Dead, which is coming up on October 31st. This holiday is about gathering friends and family to pray for those who have died and wish them an easy journey in their afterlife.
Our research revealed that this brand’s “manifesto” or mission statement is written as a tongue and cheek wedding ceremony. Here is in excerpt from their website:
Our truth is this: “LIFE IS SHORT”! Regret not your economies, forget not your mortality, and spend your days be they a single one in celebration of the moment, with wine of character, food of flavor, and friends of wit, wisdom, and honesty.”
They did capture our attention, and the $12 price is definitely affordable. We were attracted to the label, and its manifesto, but not enough to purchase the wine.
Would you buy I Thee Red?
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