I passed this sign in my Forsyth County neighborhood today and was so outraged that I stopped to take a picture of it. I can’t imagine any home seller settling for this lack of professionalism from the real estate agent they are paying to market their property. It could be that the seller is working with a friend or family member and does not want to be seen as “difficult”, but more than likely they simply do not know that they have a right to expect more.
MARKETING MATTERS! Unfortunately, many sellers do not understand the pivotal role professional marketing plays in getting their home sold for the most money possible, in the shortest time possible and with the least hassle possible. Home buyers began making their judgment about a property’s value from the street. With over 90% of buyers beginning their home search online it is more common than ever for them to use mapping software to drive by a property before requesting a showing appointment.
The curb appeal of a property makes a strong psychological impact on every buyer - good or bad - in terms of the perceived value of a property.
What do you think this cheap, hand-printed sign rider says to them about the value of this home? Real estate marketing materials should always be professionally designed and of the highest quality available. Do not settle for less! When interviewing listing agents always ask them to provide an example of their marketing collaterals so you know what to expect.
"While most sellers think they are hiring a listing agent – what they are really doing is hiring a marketing professional!"
Generally, an agent who uses substandard marketing materials also provides a substandard marketing strategy. Be sure to ask them about their marketing strategy for getting your home sold. (view our marketing strategy)