Now that the busy summer season is slowing down, it’s a good time to take stock of your business and see what worked, what didn’t, and what you might want to add. As you get ready for real estate marketing in 2017, here are six things you can do to expand your reach and stand out as a Realtor®.
Add Social Sharing to Property Listings Online
You probably already have a website that showcases your various listings. But do you have an easy way for viewers to share that listing with family and friends? If you add social sharing buttons, you make it simple for someone to put the listing out on Facebook, Twitter, Pinterest, and more – expanding your reach substantially!
Consider a Niche
The number of Realtors® continues to grow as the country recovers from the housing crash in 2008. To stand out, consider picking a niche based on your expertise and who you love to serve! Some ideas include focusing on new parents, newlyweds, first-time buyers, dog owners, or recently divorced folks. Whoever you choose, be sure to market yourself specifically to them – create materials they would find helpful, focus your outreach, and hone your skills!
Host a Webinar
Many small business owners use webinars to share information, gain interest, and introduce themselves to prospects. Oddly, very few of these folks are Realtors®! Because Realtors® aren’t yet using webinars as a way to educate, build curiosity, and market to consumers, you can stand out by doing so. Host a webinar on “5 Things Buyers Often Overlook” or “10 Ways to Prepare Your Home to Sell Quickly”. End the webinar with a call-to-action for those ready to buy or sell now. Use the registration information to follow-up with the rest of the viewers and build the relationship.
Write for Local Publications
Real estate is a highly local business, so having visibility in your local area is key. You can gain this type of exposure by writing a column for a local newspaper, a popular local website, or a local magazine. Write about things homebuyers and home sellers would be interested in, similar to the webinar ideas above. Building your local expertise puts you top-of-mind!
Host Seminars or Ongoing Education
If you have a community college or other organization in your area that provides adult ongoing education classes, find out if you can offer one on home buying, mortgages, or the home selling process. If not, promote free “lunch and learn” or evening seminars. These can be held inexpensively at a local library, or you can scale up and make it a dinner affair. Either way, you’ll be building relationships and positioning yourself as an expert.
Use a Scheduling App for Showings
This tip will not only streamline things for your clients, it will save you unbelievable headaches as well. By using a scheduling app, you’ll get to choose when you’re available for showings, and customers will pick from those options. No more explaining why you can’t show a home at 5:30pm on Tuesday or 6am on Friday. Those options simply aren’t available! Not only do you control your time better, a scheduling app lets you avoid endless back-and-forth about when schedules match up. There are a lot of options available – pick the best one for you!
Expanding your reach and standing out as a Realtor® isn’t something you can wait until January 1 to plan for. Use the end of the year to assess your results so far and see what you can do even better in 2017. Then, create and execute your new plan!
As you prep for the new year, don’t forget about your print marketing. Make sure you have all the postcards you need and new business cards if necessary. We can help!