3 key words to help stage a vacant home.

Real Estate Agent with RE/MAX Advantage Realty FA100041320

3 key words to help stage a vacant home.

Your renters have moved out and you’re about to put your vacant home on the market. Per your REALTOR®’s advice, you've fixed any deferred maintenance and hired a professional cleaning service. Good job, homes that smell fresh and look clean, appear well maintained to buyers and buyer’s agents.


Are you ready for photography? Almost.


Try this first. Take a few pictures on your phone. Download and email them to a friend. Maybe one that hasn’t seen your house in awhile. Ask their impression. 


What was the feedback? “Yeah, it looks fine.”


Nothing wrong with fine, unless your home is in a competitive market. If so, you may wait a fine, long time for the right offer.


Your home is your biggest investment. Put its best face forward and stage it to sell for top dollar. These 3 key words can help:


Show the function of each room and spell out the potential of extra features. 














I'm counting this as one word ;)

Every room should have a focal point. How do you spot a focal point? Its usually the money maker in the room - the fireplace, a bank of windows, the kitchen island … steer the buyer’s eye to focus on the VALUE. Value = more money.


Home Stager Colorado SpringsHome Stager

Stager Colorado Springs

If your new energy efficient windows have nothing other than blinds, for very little cash, you can highlight your investment. Front Porch Interiors added the smoky blue panels (Wal-Mart). We found the rods on clearance (Target). Adding color and texture to sterile windows is like pointing an arrow to buyers so they now pay attention to the value of this upgraded feature. 



A vacant home is a blank, ambivalent slate. Buyers leave indifferent, no particular strong feeling one way or the other.











If they've looked at 10 homes and yours was the first, what will they remember about yours? Blank slates are forgettable. Especially if you're competing against new construction with a decked out model home. Should you really assume they’ll remember your house with the beige siding, off-white walls, monochromatic granite and tan carpet?

Staged Loft All the graphic elements in this room like the window treatments (Target), rug (IKEA), vibrant map and foosball table evoke a feeling of fun. Now the room says, "hey, lets hang out here awhile." 

Front Porch Interiors staged

Front Porch Interiors staged

Even if you have a modest budget, please consider consulting with a professional home stager. They've made a personal investment in training and education to understand the psychology of staging. Home Stagers consider your buyer demographics. They have access to the right inventory and resources that will help you sell your home.  You can find a certified local stager here.


Your home should tell a story.  What’s it like to live here? Vacant homes have nothing to say.


Keep FUNCTION, FOCAL POINT, and FEELING in mind when staging your vacant home to sell. You'll not only captivate your buyer, but inspire a higher offer as well.

Posted by


Colorado Springs Realtor

 Front Porch Real Estate

Front Porch Team Real Estate & Property Styling | kimgaston719@gmail.com

If you'd like to know how we can creatively stage and sell your home for the most money in the shortest time,

please call me at 719-661-6987.  

To view inspiring Before & After staging photos, visit my portfolio at:  www.FrontPorchInteriors.com


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Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor


Oct 17, 2016 03:15 AM #1
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Kim Gaston  These are excellent tips to stage a vacant home.

Oct 17, 2016 07:22 AM #2
Bruce Walter
Keller Williams Realty Lafayette/West Lafayette, Indiana - West Lafayette, IN

Kim, your most excellent post of the 3 F's (Function, Focal Point, and Feeling) reminds me of some of our football players' grades here at Purdue University!

We are a firm believer in our clients consulting with professional stagers especially for vacant properties.  Are those beautiful Colorado Aspens turning those incredible shades of gold and yellow yet, Kim???

Oct 17, 2016 07:29 AM #3
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Staging makes such a difference in vacant homes.  

Oct 17, 2016 07:40 AM #4
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Not to be mean...but often the seller would be better off putting their own stuff in storage and staging the home they are selling. Biggest issue I often have...too much over sized furniture. This looks even worse in photos.

Oct 18, 2016 12:28 AM #5
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Good advice for anyone getting ready to sell their home.

Dec 19, 2016 10:36 AM #6
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I can use this in my own practice to do it with Feng Shui:) Love and light and all the best! Do you have a flair about you that I like.

Jan 01, 2017 11:41 PM #7
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Kim - those three words say so much.  You pictures also help make the point.

Jan 02, 2017 10:03 PM #8
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

I agree with the comment made by Les & Sarah Oswald, that this philosophy will sell a house!

Jan 03, 2017 10:07 AM #9
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is excellent advice to share. Your photographs tell the story.

Have an outstanding weekend.

Jan 06, 2017 05:29 PM #10
Beth Bromund
Coldwell Banker Weir Manuel - Rochester, MI
REALTOR (248) 651-3500

Such a succinct explaination and great photos to back up your words.  Great job!

Jan 07, 2017 07:17 PM #11
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Outstanding example of staging a vacant home.

Good luck and success.

Lou Ludwig

Mar 21, 2017 05:32 PM #12
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Kim, so simple, yet so important.  You do an excellent job and many vacant and occupied homes could use your help! 

Apr 17, 2017 11:02 AM #13
Kim Gaston
RE/MAX Advantage Realty - Colorado Springs, CO
Colorado Springs REALTOR®, CNE (719)661-6987

Thanks so much for your input Lou Ludwig !


Thank you Joan Cox, I appreciate your kind words. I'd love to help more sellers get the maximum amount they can as quickly as possible. 

Apr 17, 2017 11:46 AM #14
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Kim Gaston

Colorado Springs REALTOR®, CNE (719)661-6987
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