How to Use Facebook to Boost Your Online Visibility

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How to Use Facebook to Boost Your Online Visibility

3 Super Simple Things You Need to Start Doing Today

Facebook is a powerhouse in the social media realm. They consistently provide us with opportunities to boost our online visibility. Posting our status on a regular basis is a start. Here's 3 ways we can use Facebook to quickly and easily increase our online presence.


  • Change Your Cover Photo - Are you aware that every time you change your cover photo, an update appears in your timeline? Why is that important? The update not only shows up on your timeline, it shows up on your followers timeline, too. It's also a fact that the more you show up in someone's timeline, the more likely it is that they will visit your page.

Facebook Cover for Second Self Virtual Assistance

Try this test. Change your Facebook cover photo. See how many people "like" it. Compare that to your other posts. Does it get the same, less or more "likes" than your usual updates?


  • Pin It - Do you have an introductory or promo video? What about your lead capture form? Use Facebook's "Pin It" feature to keep it at the top of your timeline. Every time a new item is posted, it's placed in the top position of your feed. By using the "Pin It" feature, it will always stay on top.

How to Use the PinIt Feature on Facebook

Click the drop down arrow for the item you want to remain at the top of your timeline. Click on the "Pin to Top" text. When you want to unpin it, do the same thing. Click on the text, "Unpin from Top".


  • Images Rule - Text posts are good. Images and video are great. Statistically, images and videos are clicked on and shared more than plain text. Add your own images or use images from other sites. Keep in mind that when someone likes or shares your image, it now appears in their news feed, giving you more exposure.


Facebook offers so many other great opportunities to boost your online presence. The three things I mentioned here are super simple and take no time at all. Start by changing your cover photo on a regular basis. If you have a promotional video or image, pin it to the top of your timeline. Regularly add images and videos to your timeline. You'll see more engagement and better online exposure for your business.          


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Beth and Richard Witt 10/06/2016 06:02 AM
ActiveRain Community
Social Media Marketing
Social Networks
Using Social Media For Business
Facebook Fridays
facebook for business
facebook strategy
facebook maketing

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Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Pamela Cendejas - 3 simple things all agents should look at.  In today's social media environment we need to be very cognizant of this. Many buyers and sellers alike will check you out on social media. What kind of presence do you have?

Oct 06, 2016 03:19 AM #1
Kevin Vitali
EXIT Realty- Massachusetts Short Sales & Residential Sales - Tewksbury, MA
Helping Massachusetts Home Buyers and Home Sellers

Thanks for the post Pamela. 

Oct 06, 2016 03:22 AM #2
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Thanks for some easy to implement tips, Pamela.

I haven't changed my Cover Photo in ages, including the ones on my business pages - I assume the same logic applies to them as well?


Oct 06, 2016 03:28 AM #3
Beth and Richard Witt
Long Island Cash Home Buyer - Huntington, NY
Long Island Cash Home Buyer 516-330-6940

Great tips Pamela... thanks for sharing them and I am going to re-blog your post so others may benefit from you advice... Happy Day....

Oct 06, 2016 06:00 AM #4
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Pamela Cendejas This is very good report for to use online visibility on Facebook.

Oct 06, 2016 07:06 AM #5
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Thank you for sharing the informative post on using Facebook.

Good luck and success.

Lou Ludwig

Oct 06, 2016 01:04 PM #6
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Pamela: Smart ways that can definitely lead to more prospects and clients. If we cannot be seen online we will not be found.

Oct 06, 2016 07:30 PM #7
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Good Friday morning Pamela Cendejas -

FB really does work. Last year we closed 4 due to FB and this year closed one and listed one so far.  

Oct 06, 2016 11:43 PM #8
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
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