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Are your Whiteys Tidy?

By
Home Stager with CurbAppealForDummies.Com

Here in the South, I see a lot of plain white houses. They capture my attention, because from the part of California I am from, I have never seen houses that stark before...

Charmless Plain White House

Specializing in Curb Appeal, now I understand that people often defer to "plain white", also referred to as, "off-the-shelf white", or "ready-mix white", when re-painting a house. It's slightly cheaper than a custom white, and you don't have to decide anything.

I find that it's also virtually charmless and difficult to keep clean (the accent colors  are.... mildew and dirt).  What I see in my area too often is a Victorian home painted "plain white." It's almost painful to see such a beauty with authentic turn-of-the-century detailing, dressed in sack-cloth.

White houses can be stunning, when you give the white a little twist in the right direction.

  Warm Gray with Taupe Trim              Whites with a Sage Undertone        Whites with a Shadowy Purple Cast   

Wedding Cake Colors on a House   

                                                       

All the houses above could still be defined as white, as in, "Look for the white house on the left side of the street," and people would drive right to any one of these houses.

Whites with a Neutral taupe undertone,  a grounded shade of limestone with a gray-yellow cast, cool, shadowy purple-white with a gray undertone, all are just some of the options that you can tweak a white over to.

A "tone-on-tone" look is sophisticated, timeless, and it pays homage to the American Dream that lives within us all (make that "Canadian Dream" for some of you!). It just doesn't have to be flavorless.

Next time you are faced with a plain white house, tighten that white! Take it past ready-mix, and customize it to accentuate the positives, and guide the eyes to the elements that give the house it's own personality.

Sue Eldredge

www.featurethisdotdotdot.com

www.curbappealfordummies.com

 

Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging
Sue, catchy title.  Love your photo upgrades.  On my color consults I will often advise on exterior colors because clients rarely see how a little color can add a lot of life to a house and make you feel better when you drive up to the property!  Good advise.
May 04, 2008 06:52 AM
Michelle Molinari
CurbAppealForDummies.Com - Lafayette, LA
CurbAppealForDummies.com

Thanks Ginger! I too, think a little paint can make a huge impact, and sends a message that the entire home must be well-cared for if the house looks that good on the outside!

Sue

May 04, 2008 07:31 AM
Gabriele Campbell
D F Campbell Ventures Group Inc. - Saint Albert, AB
ASP, CID
The exterior tends to be one of the most neglected aspects while selling. But thank goodness that is changing. It is what buyers see first and will grab them, or won't.
May 04, 2008 08:36 AM
Tori Lynn Wallitsch
Prudential Ambassador / Ross Designs, LLC - Omaha, NE
TOOOO many whites!  I like your suggestions.  Houses need some difference of color on the exterior.
May 04, 2008 08:58 AM
Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

I completely concur, Gabriele! I don't see before and afters of staging an exterior very often. I just do not understand why this is not the first thing stagers address. I hope this aspect of presentation gets more attention from the staging community. It's crucial to generate buyer enthusiasm to even VIEW the property in the first place. How can a stager rationalize not offering a curb-appeal proposal? It's not about putting a pot of flowers by the door and a rocking chair... it's about the overall appeal! You want your stats on staging to reflect a dramatic difference between staged and non-staged, and watch the bids-over-asking to spike? Learn about curb-appeal, and address it in every consult!

If a seller has a limited budget, I'd put it in the exterior every time. No one wants to move into an ugly house.

Great post, Sue!

Michelle

May 04, 2008 08:59 AM
Maureen Maureen
Orangeburg, NY
Sue - what a great post!  I love the multiple choice paint colors.  Did you do that in photoshop or on a website like Benjamin moore.  I'd love to see the totally not white version with some bold or deep colors - just for fun.  
May 04, 2008 10:38 AM
Michelle Molinari
CurbAppealForDummies.Com - Lafayette, LA
CurbAppealForDummies.com

Hi Maureen,

We use several imaging programs. These particular photos are stock from Benjamin Moore's program (not the on-line version, but the one you buy). We customized the images to represent off-the shelf white, along with the three other palettes.

Michelle, my partner and sister, is a whiz with this stuff. Even the Benjamin Moore representatives are blown away with some of the tricks she can pull off with their own program. She helps them de-bug, even. This past week Michelle worked on a commercial project for an  older apartment complex for a major investor, and the investor told her that the architect's work didn't hold a candle to the major upgraded look Michelle pulled off using JUST PAINT  on the original facade. Needless to say, the investor has asked for a few more commercial consults from her, BEFORE she calls in her architect.

She uses a few other programs to tweak stuff, but those programs are really hard to learn. She's trying to teach me the easier ones, but it requires some illogical thinking (to get around the bugs in the programs). I am a linear thinker!

Plus, she's memorized a a thousand palettes of her own design. Stuff that I think will NEVER work, she can change my mind. It's not just about color, it's the proportion of color and where it is placed. I will post exactly what you requested, though. I just happen to have some other versions of this house that we played with the other day...

 Thanks for commenting Maureen!

Sue

May 04, 2008 11:12 AM
Home Staging
Showhomes - Nashville, TN

Being from the south, I love a crisp, white lap-sided home. You can stage the front with great southern gardening and color around the door and in window treatments -

White doesn't have to be so stark :) 

May 05, 2008 02:11 AM
Sandra Hughes
Redesigned Spaces - Northern Virginia - Fairfax, VA
Redesigned Spaces - Fairfax County, Virginia
Very cool and very professional looking.  Michelle is talented.  I need to get a program like this but I do not have a Michelle to help me learn it!  Great job.
May 05, 2008 09:26 PM
Patrice Estess
PB APPRAISALS - Kerhonkson, NY
Oh excellent job, I enjoyed those subtle differences.  I agree, white has never been my color...my house is taupe with purpole shutters !!  (really plum but directions are better with purple!!)
May 06, 2008 12:52 AM
Michelle Molinari
CurbAppealForDummies.Com - Lafayette, LA
CurbAppealForDummies.com

Thanks Sandra and Patrice!

You too, can have Michelle on your staging team. Go to our website. She will do this for you FREE for the your first project, and $25 thereafter!

It's so worth it. You get huge color chips sent to you and everything.

Sue

May 08, 2008 11:22 AM
Anonymous
linda s knox

What is the grey and taupe colors?

Oct 29, 2017 08:11 PM
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