Who is the Technology Advocate on Your Team?

Real Estate Technology with 855-419-6019

We’ve all heard the saying "you can lead a horse to water, but you can’t make it drink".

The ironic part about the analogy though is that people do this every single day. And usually with something we’ve spent money on. Take real estate technology for example. 

The real estate industry spends the a huge amount of money on real estate technology. But it spends drastically less money on training.

You can lead your team to technology, but unless there is proper training and advocacy in place, real estate teams normally do not consistently adopt the tech.


The solution? A technology advocate.


The Formula for Technology Adoption

The upside of so many choices in real estate technology is that you can find the software company perfectly fit to your team.

And the training portion of these companies is where you need to pay particular attention.

Because without the training, your team will not be able to take full advantage of your system’s potential.

Through so many years observing and training real estate teams, BoomTown has noticed the exact formula to technology adoption is as follows:


Out of House Training + In-House Expert + Proven Process + Accountability

= Adoption


With this formula and the four steps below, your team will be well on it’s way to taking full advantage of your technology investment.


Step One: Find the Right Technology Fit

Once you have found the right fit for your business, make sure to follow the training. Oftentimes these training programs seem too time intensive, but keep in mind the money spent on technology should be met with time spent on training.

Without the training your investment is lost. And the out of house training piece is the first step in obtaining every bit of value from your technology.


Step Two: Train In-House Experts

While technology companies should be there for support and guidance, true adoption begins to occur when a technology advocate is instituted within your own business.

When your team members are also trouble shooting and experimenting with these technologies is when it begins to become second nature.

And when new team members are trained and brought up through your processes and team structure, these technology advocates will play a large role in making sure new hires are understanding every step of the way.


Step Three: Experiment with Proven Processes

Technology maximizes every step of your team’s process. So when it is brought in anew, or introduced to new team hires, these processes need to be super refined.

Kevin Smits provides an excellent example of team structure facilitating training on technology and process. It is important to note that his team’s process and technology go hand in hand.

The seamless transitions through the structure of his business are fueled by the appropriate training at each stage of the game.

But these technology advocates in your own team are the team members who you can count on to create such experiences.


Step Four: Back Everything Up With Accountability

Without accountability, nothing will be consistent, particularly in a growing real estate team. And again, technology advocates help to encourage and train your team and keep them going when navigating new technology or processes.


Watch the Video: Maximizing Your Accountability Tools Here!


Does your team have its own version of a technology advocate? Let us know what you have been doing to encourage technology adoption in your company!




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Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Interesting concept.  I used to have a Technology Advocate and miss having him on my Team.  This was a great reminder of the reasons to have that mising link to be a part of the TEAM.

Oct 11, 2016 12:07 PM #1
Debra B Albert, PA - Keyes Realty
Keyes Realty Treasure Coast, 34986 - Port St Lucie, FL
Ron and Debbie 772.708.3292

technology and accountaility expert on my team?  Me of course!  

Oct 11, 2016 08:59 PM #2
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

I dont have a team however I love technology.  The challenge is to only purchase tech that will provide more benefit than just a tax deduction.  There is so much good tech and so little time!

Oct 11, 2016 11:56 PM #3
L. Scott Ferguson
Ask4Ferguson - Your House-SOLD Name in Real Estate - West Palm Beach, FL
Sunny Florida Real Estate Professional

Awesome featured post!  I always learn the nuts and bolts and delegate delegate delegate!



Your vibe attracts your tribe

Oct 12, 2016 01:19 AM #4
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Have used Boomtown as CRM when someone was doing the marketing to find buyer agents.  Now, just me.  Most agents do not want to have a team all strike on our own.

Oct 12, 2016 02:53 AM #5
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It's really not something I've ever thought about but will now. Thank you for posting this!

Oct 17, 2016 05:13 PM #6
Daniel Dominguez
Realty Connect USA - Hauppauge, NY
I'm an RE agent serving Nassau & Suffolk County

Really great post, things to think about

May 24, 2018 07:03 AM #8
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