Once upon a time there was a Rosie-haired real estate agent. She meet with three lenders over a period of time.
Lender One called RosieLocks directly. He had found RosieLocks doing some searches trying to find some new lead sources. RosieLocks has a really nice website, and he was attracted to it. He called RosieLocks and introduced himself.
Lender Two was someone RosieLocks called herself. She had been asking around for a good referral to a local credit union that she had wanted to contact. An escrow officer gave RosieLocks the name of a lender and RosieLocks called to introduce herself.
Lender Three was the lender of choice for a buyer RosieLocks was working with. RosieLocks respected the relationship between lender and client. This lender was not calling RosieLocks to solicit business, and he wasn't he wasn't someone she had called.
For Several Months . . .
Lender One was constantly calling . . . every Monday morning, and every Friday afternoon, and when they would meet to discuss "marketing" it was RosieLocks who did all the talking, and the guy just seemed to yawn and yawn. Lender One was given a good referral, but the interest rate was a little high, and Lender One said "Rates really don't matter . . . " and the buyer didn't like the sound of that.
Lender Two was not the type to call . . . he wouldn't call RosieLocks, which was nice. But, Lender Two wasn't the type to follow-up on leads that RosieLocks gave him. Lender Two always seemed to be too busy, and provided no support over the weekend, which was when RosieLocks needed him the most.
Lender Three was not the type to call, but when RosieLocks emailed, texted or called he was available. Lender Three was available on weekends, and followed-up with calls about showings, and always was available.
The Proof is In The Porridge Pudding
Lender One was nice, but seemed only too interested in obtaining leads from RosieLocks.
Lender Two was nice, but seemed to be too busy and follow-through was lacking.
Lender Three was just right! He didn't seem to just want leads, he wanted to provide customer service.