Warren Buffett once said, "It takes 20 years to build a reputation and five minutes to ruin it." In today's online world, a reputation can be built more quickly, but it can be destroyed in seconds!
In a prior post, we discussed why real estate agents must monitor their online reviews, and shared how to respond to negative comments. Now we have some additional points for you from Entrepreneur magazine, along with our own insights!
Perception of Your Personal Brand = Your Reputation
According to executive survey results published in Entrepreneur:
Reputation damage is the #1 risk concern for business executives around the world. 88% say they are explicitly focusing on reputation risk as a key business challenge. (Think about the recent reputation damage to Wells Fargo, a 164-year-old company!)
87% of executives rate reputation risk as more important than other strategic risks their companies are facing.
Of respondents who experienced a reputation risk event, 41% say loss of revenue was the biggest impact.
What does the Internet say about you and your brand?
Offline referrals do not prevent online scrutiny! 84% of business-to-business decision makers start their buying process with a referral. Google is the first place they look after getting a referral.
65% of Internet users see online search as the most reliable and objective source of information about people and company brands.
53% of decision makers have eliminated a company or person from business consideration based on information they did, or did not find, about them online!
Think beyond the direct client for a moment, and consider the online impression you make to peers and other professionals. What will other agents think of you and your brand when they search for you online? Will they be more likely to send you a referral - or more likely to direct that client elsewhere?
Your first impression counts! A strong online presence lends credibility and excites clients, while a poor online presence can discourage business.
Keys to a strong personal brand:
- Professional Agent Bio (keep it updated!)
- Client testimonials and positive reviews
- Consistent blogging
- Active social media presence
- Community involvement & engagement
Your personal brand is only as strong as your online reputation. To attract new clients and new business, be sure that you are producing relevant content online, and continually monitoring your online reviews! The modest investment in time – or in money if you hire it out – is worth every penny and more.
Need help? We are your personal branding and online reputation experts! Contact RealSupport today for your personal consultation.
Copywriting & Marketing Specialist