Social Networking: Is it Really that Great for Generating Business?

By
Real Estate Agent with GreatWest Realty DRE# 00827565

http://www.myrljeffcoat.com

It’s no secret that Real Estate Professionals have been drinking the Kool-Aid surrounding the hype and value of keyboarding our way to and through business.  But are we fooling ourselves about total reliance on the tech matrix, for communication and business development?

When I look back and survey the business I've generated over the past few years, I find it has been the face-to-face communication with past clients, and those I bump into within my actual community, rather than my virtual community, that generates the larger portion of clientele.  

However, the value of social networking is increasingly becoming a vital resource for staying in touch with past clientele and contacts via my blog, Facebook, and email newsletters.

Because I have been a Realtor for the past 35 years, a number of my clients are seniors or those older than 40.  A few aren't internet savvy, but most are; or are getting there.  Nearly all seem to appreciate any snail-mail newsletters I send their way.  Ditto for any birthday or holiday cards I mail with a handwritten note inside.  Personalization and the time it takes to produce it, often has more value than ever before.  I remember one particular person, who kept commenting on my writing and penmanship - as if it were some lost art found only in an archeological dig.

It may seem easier to surrender to the technical world and create endless tweets or social networking posts, etc.  But it is important to actually put the keyboard away periodically, and actually pick up a phone and place a few calls.  

Come on, I know you can do it!  Toss any fear of rejection aside, and reconnect by phone, or face-to-face within your community.  For those addicted to social networking like so many are, perhaps you can commit to a few hours, of putting on your nametag and heading to a nice event in your city or town.   Go Tweetless, Facebookless and blogless.  If you are really brave - TRY TURNING OFF YOUR CELL.

Consider joining community organizations, or panels.  In my case, I head up our Neighborhood Watch Program.  There was a time when I was so busy in real estate and other business matters, that I lost connection with half my neighbors.  By becoming involved in Neighborhood Watch, I have the opportunity to reconnect, and meet those I did not know.  The neighborhood is safer, stronger and more pleasant because of it.

Without a doubt we won't be looking back on the GREAT new world technology has provided us - BUT we certainly shouldn't totally turn our backs on old ways that worked.  Perhaps some old ways will become NEW again

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 10/15/2016 03:00 PM
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Ambassador
3,983,135
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

The part about soical media I don't like is the total dependence some people have of doing all thorugh communication through it. I like a note and a phone call every now and then.

Oct 15, 2016 03:11 AM #57
Rainmaker
2,050,826
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Myrl, Thanks for your comment on my post about the coming release of the dog movie. Excellent point that dog backwards is GOD! 

Oct 15, 2016 04:02 AM #58
Rainmaker
2,036,386
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Fort Worth, TX
Selling Homes Changing Lives

Myrl,

I remember reading this one and getting excite out posting a comment. I'm not sure what happened, but I must have been interrupted but so glad I'm here now to say I'm a fan of face-to-face communication. Social Media is fun but if you're serious about developing and maintaining business relationships or personal relationships it takes a lot more and face-to-face always makes real smiles more enjoyable. Let's face it, if people only see each other on profile photos, it's very difficult to meet-up only to see how different the other person looks, or not like the person you thought they were in the first place!

This WAS a worthwhile feature story!!!

Oct 15, 2016 08:37 AM #59
Rainmaker
1,434,235
Yolanda Cordova-Gilbert
Richmond, TX

Myrl,

 Just saw this on a re-blog by Debbie Reynolds I told her you were one of my favs but you know that already!

Oct 15, 2016 09:36 AM #60
Rainmaker
524,960
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Myrl, on my to-do list is writing some notes to people and I shouldn't put it off any longer. Tomorrow is the day!!!

Oct 15, 2016 12:58 PM #61
Rainmaker
3,248,015
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Myrl

I find face to face networking works the best to build and maintain productive relationships.

Good luck and success.

Lou Ludwig

Oct 15, 2016 01:50 PM #62
Rainmaker
3,248,015
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Myrl

Congratulations on being awarded a feature for and outstanding post.

Good luck and success.

Lou Ludwig

Oct 15, 2016 01:54 PM #63
Rainmaker
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Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Myrl, Thanks for comment on my post regarding the car for sale post. Scam artists are everywhere these days. We all have to be on constant huard. 

Oct 16, 2016 04:23 AM #64
Ambassador
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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Hi, Myrl!  I included this post in today's Last Week's Favorites on ActiveRain.  Thanks for writing it, and I hope you enjoy the rest of your weekend!

Oct 16, 2016 05:17 AM #65
Ambassador
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Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

In our very hot seller's market, it seems that everybody is jumping on the real estate bandwagon. My friends now have several agents to choose from for their real estate needs. While I have survived some very difficult real estate years, I know that won't matter when it comes time for friends to buy/sell. 

I need to attract business that my competitors aren't reaching. As a result, a lot of my business comes from the internet--not necessarily social media. Blogging here and on my website are important to my continued growth. I'm not minimizing the importance our sphere can play, but this year, virtually all my business has come from people who didn't know me a year ago. Not one buyer/seller in 2016 came from my sphere.

Oct 17, 2016 01:12 AM #66
Rainmaker
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Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Hi Myrl, 

Interesting to me to hear you say there is a fountain in your local area similar to the one in my Reflections post. Have a great week. 

Oct 17, 2016 05:49 AM #67
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Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I agree with you. Most of my business still comes from past client referrals and talking with people. I will be discussing this in a post I'm going to write for one of this month's challenges. Social media does help you stay in touch with clients, but I also send out handwritten notes around thanksgiving and at other times of the year. 

Oct 17, 2016 08:15 AM #68
Rainmaker
1,787,414
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Most of my business comes from repeat and referral; another chunk from open houses/sign calls; some from blogging, Facebook, web sites, etc. Just goes to show that for most, variety wins the day.

Bottom line; staying in touch the way that fits the client/friend the best is the right way.

Oct 17, 2016 10:22 AM #69
Rainmaker
179,393
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

Referrals are the heart of real estate. However, like blogging, I find that Facebook slowly generates quality leads for me. My Facebook isn't so much about "me" but rather about providing useful info, and my followers regard me as their "source for reliable info".

Oct 17, 2016 11:23 AM #70
Rainmaker
5,420,875
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Have a great day and an outstanding week.

We have mild weather in Maryland this morning and life is good.

Oct 17, 2016 09:41 PM #71
Ambassador
1,553,031
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Myrl Jeffcoat Tes, as long as it is not "pushy" and overbearing self aggrandisement. 

Oct 18, 2016 12:41 AM #72
Rainmaker
611,603
Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

I won't be brave enough to turn off my cell phone, but I refuse to turn my back on traditional connecting while I incorporate social media and other newer forms of communication. The only old school communication I think I won't use is smoke signals. It may be safe to say that one is obsolete! 

Great post, Myrl!

Oct 18, 2016 11:22 AM #73
Rainmaker
2,771,153
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

People want to set it and forget it but social media has to be actually social and engaging in a constant state of dialogue to be effective.

Oct 19, 2016 08:49 AM #74
Rainmaker
2,771,153
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Todd & Devona / Garrigus Real Estate Group Could it be that social media has to be used in a way that incorporates actual connectivity? Using social media to make meetings in person and such kind of works well for me.

Oct 19, 2016 08:51 AM #75
Rainmaker
1,495,247
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I'd also add that do not look at each contact as a potential sale. See how YOU can help/serve that person. 

“You can have everything in life you want, if you will just help enough other people get what they want.”    Zig Ziglar 

 

Feb 22, 2017 08:48 PM #76
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Myrl Jeffcoat

Greater Sacramento Real Estate Agent
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