It’s no secret that Real Estate Professionals have been drinking the Kool-Aid surrounding the hype and value of keyboarding our way to and through business. But are we fooling ourselves about total reliance on the tech matrix, for communication and business development?
When I look back and survey the business I've generated over the past few years, I find it has been the face-to-face communication with past clients, and those I bump into within my actual community, rather than my virtual community, that generates the larger portion of clientele.
However, the value of social networking is increasingly becoming a vital resource for staying in touch with past clientele and contacts via my blog, Facebook, and email newsletters.
Because I have been a Realtor for the past 35 years, a number of my clients are seniors or those older than 40. A few aren't internet savvy, but most are; or are getting there. Nearly all seem to appreciate any snail-mail newsletters I send their way. Ditto for any birthday or holiday cards I mail with a handwritten note inside. Personalization and the time it takes to produce it, often has more value than ever before. I remember one particular person, who kept commenting on my writing and penmanship - as if it were some lost art found only in an archeological dig.
It may seem easier to surrender to the technical world and create endless tweets or social networking posts, etc. But it is important to actually put the keyboard away periodically, and actually pick up a phone and place a few calls.
Come on, I know you can do it! Toss any fear of rejection aside, and reconnect by phone, or face-to-face within your community. For those addicted to social networking like so many are, perhaps you can commit to a few hours, of putting on your nametag and heading to a nice event in your city or town. Go Tweetless, Facebookless and blogless. If you are really brave - TRY TURNING OFF YOUR CELL.
Consider joining community organizations, or panels. In my case, I head up our Neighborhood Watch Program. There was a time when I was so busy in real estate and other business matters, that I lost connection with half my neighbors. By becoming involved in Neighborhood Watch, I have the opportunity to reconnect, and meet those I did not know. The neighborhood is safer, stronger and more pleasant because of it.
Without a doubt we won't be looking back on the GREAT new world technology has provided us - BUT we certainly shouldn't totally turn our backs on old ways that worked. Perhaps some old ways will become NEW again