How's That Facebook Working for Ya?

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Facebook for Real Estate

Facebook for Real Estate


Some Realtors® have figured out how powerful Facebook for real estate can be.. Others look at it as the bane of their existence. Try these simple tips to get more involvement on your Facebook business page.


What Should I Post?


  • Community Information - Stay informed about the communities in your target market. Go to the local government, schools, hospitals and Chamber of Commerce websites to see what's new. Post about it on your Facebook business page. Include a shortened link to the entire article.
  • Community Events - This is the fun stuff happening in your market area. You can find events in the Chamber of Commerce, local news or Tourism Bureau. Check out local service organizations to see what events they're hosting. When you attend a community event, be sure to take pictures so they can be included in your post. Posts with photos garner a lot more activity than those without.
  • 80/20 Rule - It's acceptable to post about your real estate business. Just stay within the 80/20 rule; 80% about your followers and 20% about your business. Post a new listing with photo and short details. Include a link back to the listing on your website. Congratulate the new owners of a home you just sold. (Don't include their full name.) Include a photo of the home or a real estate-related photo in the post.
  • Blog Posts - You should be blogging on a regular basis; at least once a week. Every time you post, add a short "blurb" about your post. Include a related photo and a shortened link back to your post.
  • Create an Album - Categorize your photos in topics; one for each community, listing, etc. Go to your Facebook page. Under your Facebook cover, click on the Photo/Video text link. You'll be given 5 options. Four of the options are for creating an album, carousel, slideshow or Canva. The other option is for uploading your photo or video.

How to Create a Photo Album on Facebook

Facebook provides Realtors an awesome opportunity to gain more online exposure, direct prospects to your website and build business relationships. You can do the five things I mentioned above plus a ton of other marketing things on Facebook absolutely free.  


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
ActiveRain Community
Rainmaking - Internet Marketing Strategies
Social Media Marketing
Social Networks
Using Social Media For Business
Facebook Fridays
facebook for real estate
facebook strategies

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Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Always appreciate new ideas .. And reminders .. On using Facebook and other social media, Pamela. Great ideas here ... Congrats on the Feature!

Oct 13, 2016 12:26 PM #19
Aisha Buycks
EXIT Realty North - Madison, AL
REALTOR(R) Serving Huntsville & Madison

Thank you for these tips and reminders!

Oct 13, 2016 12:52 PM #20
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Great information Pamela, thank you!

Oct 13, 2016 02:20 PM #21
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Great ideas!!!

You should be blogging on a regular basis; at least once a week. Every time you post, add a short "blurb" about your post. Include a related photo and a shortened link back to your post.

Oct 13, 2016 09:14 PM #22
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Good tips that can help make FB a viable tool for promoting business.

Oct 13, 2016 09:22 PM #23
Raymond E. Camp
Howard Hanna Real Estate Services - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

Good morning Pamela,

Thank you for a great blog on other ways to use FB.

Make yourself an astonishing day.

Oct 13, 2016 09:41 PM #24
Dianne Goode
Raleigh Cary Realty - Raleigh, NC

Thanks for the great suggestions!  Ramping up my FB page is something I keep meaning to do.  I know some agents are very successful with it.

Oct 13, 2016 09:53 PM #25
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations on your feature recognition. This is excellent advice to share.

Oct 13, 2016 10:03 PM #26
Harry F. D'Elia
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Congratulations on your featured article. We are looking forward to the next one.

Oct 13, 2016 10:11 PM #27
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Pamela Cendejas - Congrats on your feature!  Well deserved. The 80/20 concepts stands out for Facebook.  Make it about your followers or you won't have any!

Oct 13, 2016 10:40 PM #28
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Thanks for sharing your tips. I agree that community information and community events are extremely popular with our Facebook followers.

Oct 13, 2016 11:12 PM #29
Macy Babb ... North Georgia Realtor
Re/Max Around Atlanta Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

Great Info... I genereate over 90% of Buisiness from FaceBook

Oct 13, 2016 11:13 PM #30
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

It is always encouraging to hear about tools that work thank you

Oct 13, 2016 11:39 PM #31
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Pamela Cendejas "80/20 Rule - It's acceptable to post about your real estate business. Just stay within the 80/20 rule; 80% about your followers and 20% about your business. Post a new listing with photo and short details."

Right on target - and - re-blog!

Oct 14, 2016 12:19 AM #32
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

Hi Pamela; I am just starting to really use a Facebook biz page. Do have a few fav clients on my personal page so already know it's a good way to stay in touch.  Thanks for the tips and inspiration!

Oct 14, 2016 02:17 AM #33
Raul Rodriguez
Covenant Partners Realty - San Antonio, TX
Looking out for the client's interest and not my p

Congratualations on your featured blog...yes, facebook can be a good source of business.

Oct 14, 2016 03:52 AM #34
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Great post Pamela. I use Face Book for my business and have multiple business pages. 

Oct 14, 2016 11:53 PM #35
Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

Thanks for the tips Pamela.  How many times I day would you recommend posting to our Facebook business pages? I post once a day.  Is that enough?  Best wishes.

Oct 15, 2016 12:27 AM #36
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Thanks for the tips on Facebook, I need to start some albums for neighborhoods and my videos.

Oct 19, 2016 02:13 AM #37
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Great tips for facebook use!  Congrats on the well deserved Feature!

Oct 22, 2016 01:37 AM #38
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