The term "sustainable" seems to be a buzz word frequently used. Sustainable real estate development. Sustainable agriculture. Sustainable food. Sustainable businesses. Sustainable cities. Sustainable growth. The list of phrases using the term "sustainable" could go on and on.
Have you asked yourself, what does sustainable really mean? If you don't know, there is frequently a disconnect between people that live in cities and farmer and ranchers. I think part of the disconnect is that we don't always interpret words such as sustainable the same way.

A city person desiring wholesome, healthy food that is produced in a way that protects or improves the environment views sustainability as the methods/practices required to achieve that goal.
However, a third generation rancher often views sustainability as the things they have done or need to do to ensure that the ranch might one day be run by their grandkid's kids. They believe their ranch is sustainable because it has lasted a long time and will probably continue to last.
What does the term sustainable mean to you and your business?
Sincerely,
Sondra Meyer
Star View Real Estate

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