Is Your Website Prepared for Your Business?

By
Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing
https://activerain.com/droplet/4WGF

As the Pacific Northwest prepares for what they say is the biggest storm in 10 years I got to thinking about online preparation as well. I'm sure most of our friends on the East Coast did the same thing about a week ago and prepared their homes and their families as best they could for hurricane Matthew. Preparation is essential for maintaining what you have and keeping you feeling satisfied should something happen.

Is your website prepared for your business?Is Your Website Prepared for Your Business?

I actually found a website yesterday that still has Lorem Ipsum on it and it had a copyright date from 2013! 3 years with no actual information on it? (Lorem ipsum is a pseudo-Latin text used in web design as a placeholder until the real content is inserted)

What are you telling potential clients and customers that find this website? I'm too busy to actually set anything up correctly. Maybe they'll think, "hey, he's busy with real estate, maybe that's a good thing?" I'm thinking more along the lines of, "If he can't even finish his website, do I really want to do business with him?"

[Related Post: Are you Selling Yourself or just Providing Information?]

How's the state of your website? Even if you just maintain a social media account to attract clients, is it up to date? Current information? 

We met with a large, luxury brokerage this past week in Bellevue to discuss expanding their business and boosting their website. They focus on branding themselves for multi-million dollar homes, so they wanted everything to be similar and really reflect the business, yet, their address was wrong on their professional email which sent us in the wrong direction to even find them and meet with them. (Good thing we found it though).

But what I'm saying is, does everything match? Is the information even correct? I've found websites with old phone numbers, addresses, typos, outdated listings, news (that poses itself as current) from 5 years ago... and the list goes on.

[Read more: Is Your Website Competing or is it Just an Online Calling Card?]

As many real estate agents head into the off-season and things are slowing down, it may be time for a website overhaul. Really go through the site and make sure at least your homepage is up to date. Have someone else read it and see if anything odd jumps out at them. 

Remember to do the 5-second test - look at the site for 5 seconds and make sure you know where you are, what you do, and how someone can get a hold of you. If someone is hunting longer than that, you've lost them.

Maybe it's time for a completely new look? Many professional websites update their site every 2-3 years. New layouts come in style, new information can be posted and make sure your call to action is no more than about 3 inches away from the next C-T-A. 

Take the time and make sure your website matches your business. Clean it up, make it presentable and be proud of your online presence.

Need help? We're here anytime.

 

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

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Rainmaker
2,781,108
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Hey Tammy, I just did this over the weekend. I recently received my new logo and banner design and have been updating all the social media sites. Great advice! 

Oct 16, 2016 05:16 AM #18
Rainmaker
1,504,553
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Tammy Emineth, as always, great advice, like everything else, our websites do need routine maintenance to ensure everything is working and up-to-date. 

Oct 17, 2016 12:27 AM #19
Ambassador
1,704,060
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Tammy, you always provide such useful information to the membership. Website development and maintenance is a never-ending job.

Oct 17, 2016 02:17 AM #20
Rainmaker
155,890
Courtney Brown, Realtor (S) Vice President
Island Sotheby's International Realty - Lahaina, HI
Live a Maui Life!

I'm actually in the process of doing this now--it's a fairly slow time in our market, so perfect to make changes. I've asked clients for feedback and am considering ways to drive traffic.

Oct 17, 2016 11:21 AM #21
Rainer
36,954
Jackie Barikhan
Lake Forest, CA
Right Choice Mortgage - www.mylenderjackie.com

Wise words! I am so glad you are my SEO girl!😀

Oct 17, 2016 11:27 AM #22
Rainmaker
567,501
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

Thanks for the reminder! I think it's important to check every aspect of your web site once a year. Same with business pages, LinkedIn, Facebook, etc.

Oct 17, 2016 11:28 AM #23
Ambassador
685,367
Rob Lang
At Home Kansas Team Powered by Keller Williams Partners Inc / www.AskRobLang.com - Lawrence, KS
Local Expert in Lawrence Kansas Real Estate Homes

Great tips as usual Tammy!  I hope to be in a position to hire you some day to look mine over.  I'm on IDXBroker's Turnkey which is nice but far from "Turnkey" in my opinion.  I'm sure it could benefit from your tweaking.  :)

Oct 17, 2016 12:07 PM #24
Rainmaker
323,845
Melissa Brown
Helen Adams Realty - Charlotte, NC
Realtor - South Charlotte NC Homes for Sale

I always love reading your posts, Tammy!  I just did an overhaul on my website and it was painful, but hopefully it will be attractive to people!

Be safe in the storm!

Oct 17, 2016 11:40 PM #25
Rainmaker
1,551,725
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

There are gazzilions of bad, dead real estate sites. They give me a real laugh every once in awhile if they weren't so pathetic.

Oct 17, 2016 11:58 PM #26
Rainer
287,296
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Tammy, good advice. I am thankful many people still do not take their sites seriously. The consumer will click away and hopefully land on our various sites. Humans...

Oct 18, 2016 12:49 AM #27
Rainer
126,363
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Looked at my website a few weeks ago. Had to do lots of updates. Still have more to do. Great post. 

Oct 18, 2016 02:54 AM #28
Rainmaker
1,550,762
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I'm always amazed at the websites that don't instantly tell me the location and the name of the agent. 

Oct 18, 2016 03:07 AM #29
Rainmaker
525,830
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Interesting the 'five second' comment.  Excellent point and I'm going to check that on my site

Oct 18, 2016 05:48 AM #30
Rainmaker
761,760
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

I work on my website almost daily with new content. That said, I always find things that can be changed or updated (some blog posts are timely for when they are written and you don't change those) but I know the contact info and such is uniform across all the bridges! 

 

Oct 18, 2016 09:41 PM #31
Rainer
28,409
Jocelyn Ucedo
Punta Cana Lifestyle Real Estate - Punta Cana, DR
Punta Cana Golf & Beach Resort Properties

This is so funny, I was just talking to my partner about a website we saw with the 'Lorem ipsum is a pseudo-Latin text' the other day. It's not the first time.

I spend so much time on my website, making changes and updates, people always notice the small details and pick up on mistakes. 

Oct 19, 2016 06:11 AM #32
Rainmaker
1,037,169
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

good points to make and yes you need to look at your site from time to time

Oct 19, 2016 11:58 AM #33
Rainmaker
1,061,862
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

I like the idea of the 5 second test! Great idea!

Oct 19, 2016 03:48 PM #34
Rainer
54,475
Pat Ogle
Long and Foster Real Estate - Annapolis, MD
Associate Broker,CRS,GRI,ePRO - SEMPER FI!

Great Read. Keeping your website up to date is a chore, but it has to be done.

 

Pat Ogle

Associate Broker, CRS, GRI, ePRO, MCJ

Champion Realty, Inc.

a BERKSHIRE HATHAWAY affiliate

711 Bestgate Road

Annapolis, MD  21401

 

Cell: 443-569-2736 (text)

Office: 410-224-0600

Email: Pat@AnnapolisHomes4You.com

Website: http://AnnapolisHomes4You.com

Licensed Maryland REALTOR Since 1987

 

Oct 26, 2016 01:17 AM #35
Rainer
389,343
Anna Hatridge
Goodson Realty - Farmington, MO
Missouri Realtor with Goodson Realty

Great information and now time to polish up the website!  Thank you

Nov 15, 2016 05:56 AM #36
Rainmaker
937,475
Thomas J. Nelson, Realtor e-Pro, CRS, RCS-D, Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Tammy Emineth  Great links titles above... by the way they are broken links FYI. Both went to your site, but not the article.

and thanks for the reminder; as a personal note writer I do go to people's websites a lot as they never seem to have an address on their business card. I'm shocked how often the address is bad or missing on their site, bad links and phone #'s too. 

Nov 07, 2017 06:37 AM #37
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