Allison James Estates and Homes understands that October is one of those special months that can trigger a chain of emotions that range from nostalgic to angst. However, for most of us, October denotes Fall, when days grow shorter and darkness is extended; it is the month when we take stock in the reality that winter is just around the corner and it might be time to purchase a new sweater; it also signifies the last stretch of the year when co-workers, family and friends become closer as we march inevitably down the last leg of our journey toward the New Year. October is also the time of Halloween.
From a marketing standpoint, consumers are deeply conditioned to participate in the occasion, as they will purchase millions of dollars of Halloween candy, spooky costumes, and plump orange pumpkins from drug store to farmers markets. Savvy marketers understand this psychological reaction, and anticipate October’s arrival with great hope.
The Psychological Connection Between Holidays and Homes
Clever realtors can also take advantage of the Halloween season by highlighting the psychological connection between holidays and homes. Being able to articulate a Halloween nuance during an open house can be a successful and fun way to close a sale. In fact, Michael J. Seiler, who teaches behavioral real estate in Norfolk, VA, believes that homebuyers become psychologically invested in a property even before they have reached a rational decision. Good home staging, according to Seiler, should trigger memories, illusions, and a sense of community.
But what are some good ideas when staging a home during the Halloween season? Well, here are just five great ideas that you can try this Halloween.
About Allison James Estates and Homes:
Founded in 2008, Allison James Estates and Homes (AJI) is ranked one of the top 20 real estate brokerage firms in the nation that uses a new business model based on cutting edge technology and remote agent representation. Every Allison James agent keeps 100 percent of their sales commission in exchange for a flat monthly fee. Headquartered in Carlsbad, CA, Allison James employs more than 1200 licensed real estate agents in 16 states. Since it founding, Allison James has experienced exponential year-over-year growth in both velocity and volume. In 2015, Allison James posted 9,600 completed real estate transactions valued at $2.8 billion.