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Are you using words that destroy the meaning of your message?

By
Services for Real Estate Pros with Marte Cliff Copywriting

 

  • Just because two words sound alike when spoken doesn’t mean the written word will grammarcarry the same meaning, and the wrong word used in a written sentence can throw the whole message off track.

     

    The reader stops, reads it again, and determines what was meant by what was written. By then, the “flow” is gone.

     

    While some readers won’t notice and others will be forgiving, some will dismiss the writer as a person who isn’t very intelligent or who doesn’t pay attention to details. As a professional, you don’t want anyone to have either impression of you.

     

    Following below are some misuses that I’ve come across in blog posts and emails recently.

     

    Through for threw – as in “We drove threw the neighborhood.” (Ouch!)

    One way to remember that one is to think about the word “throw.” Its past tense is threw. So let’s say “He threw the football through the goal posts,” and say we drove through the neighborhood.

     

    Peek and peak: “Give them a peak at…” Nope, the word is peek. When the clouds parted, we got a peek at the mountain peak.

     

    Rode and road: “Side of the rode.” Here’s a verb (rode) in place of a noun (road).  I could say I rode the horse to the side of the road.

     

    Heels and heals: “Dug their heals in.” Another verb (heals) in place of a noun (heels.) Correct: Joe said that this super-salve heals the cracks in his heels

    .  

    Manner and manor: “Behave in that manor.” Well, if you have good manners you would behave in a manor – a manor house, that is.

     

    Waste and waist: “I don’t like to waist time.” Nope. A waist is that part of your midsection where your belt belongs. Not wanting to waste the last piece of pie could result in your waist increasing in size.

     

    Are and our: I don’t understand how people get this one mixed up, but they do. I even saw a banner at the school saying “Root for are team.” (Really big ouch at a school!)

     

    Those of us who like words don’t have any trouble knowing which to use, but those who got through English classes because they “had to” find it a bit more difficult. (That’s nothing to be ashamed of – we all have different talents and interests.)

     

    I’ve been thinking a lot about how to help them, and so far haven’t come up with any sure-fire solutions.

     

    So here are my (inadequate) solutions for those who aren’t quite sure if they’re writing the right words or the wrong ones:

     

    •         Ask a friend who is sure to read some of your blog posts and emails. Tell them to be brutally honest and let you know if you’re using the wrong words.
    •         When you identify your own “trouble words,” take the time to look up the definitions, then write out both the spellings and the definitions by hand. Then type them into a running list on your computer. Keep adding to the list when you find new ones, and keep it by your computer for reference.

     

    If you’re brilliant at selling real estate (or staging, or home inspecting, or mortgage lending) but words give you fits, don’t let it get you down. Just enlist the help of a “wordy” friend and then work at learning the words you use often.

     Grammar book courtesy of  Stuart Miles at FreeDigitalPhotos.net

Comments(10)

Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I love your post. Thank you for sharing. I hope others will read it too and learn.

Oct 17, 2016 05:03 AM
Marte Cliff

Thank you Gita Bantwal - I appreciate your kind words.

Oct 17, 2016 05:28 AM
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale TahoeLauraRealEstate.com
Coldwell Banker Realty, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Marte Cliff - A great post loaded with excellent advice!  

Oct 17, 2016 07:30 AM
Marte Cliff

Thank you Laura Allen, Lake Tahoe - Truckee Real Estate for Sale www.TahoeLauraLuxuryHomes.com 

Oct 17, 2016 07:53 AM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Great reminder.  You are so right.  I recently made an error using the word desert and dessert.  You have to think twice before you publish!

Oct 17, 2016 07:39 AM
Marte Cliff

Belinda Spillman That's an easy one to make - just a slip of the finger. I have a terrible time writing "estate." For some reason, my fingers want to skip the a. 

Oct 17, 2016 07:54 AM
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

your post hits my weak spots right on.  Grammer is one I struggle with all the time

Oct 17, 2016 10:50 AM
Marte Cliff

William Feela As long as you know it, you know to get some advice. A lot of people "don't know that they don't know."


As long as you keep working at it, one of these days it won't be a struggle any more. 

Oct 18, 2016 02:35 AM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

There are some words that still trip me up sometimes. I just stay away from them and find other words to use!

Oct 18, 2016 01:35 AM
Marte Cliff

Donna Foerster I do the same. There are times when I can't decide which word fits - such as who or whom - so I just change the sentence around to avoid using either one. 

Oct 18, 2016 02:36 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Something I missed when writing this post is confusion between site and sight. I forgot about it until I saw it again this morning. 

Seems like everyone would know that most of us have the gift of sight, and that we create sites on the Internet, but I guess not. 

Oct 18, 2016 02:48 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Great information, Marte. When I am not sure about the correct word(s) to use, I will look it up or ask my hubby.

Oct 19, 2016 03:18 AM
Marte Cliff

Rebecca Gaujot, the Go To Realtor® We can learn a lot when we take time to look things up. I love visiting Grammar Girl when I have a question. Meanwhile - you're fortunate to have someone handy to ask!

Oct 20, 2016 01:30 AM
Tina D Saporito, Your Dedicated Palm Desert, CA Realtor Since 2005
Ronald Christopher & Associates. Proudly serving Palm Desert, La Quinta, Indio, Rancho Mirage, & Palm Springs. - Palm Desert, CA
Call (760)799-8460. www.JustListedinPalmDesert.com

I'm not the greatest at spelling so a little refresher course is always good! Thanks for sharing.

Oct 19, 2016 09:47 AM
Marte Cliff

Tina Droessler, Your Dedicated Palm Desert, CA Realtor Since 2005 When you know your own "trouble words" it gets easier. 

Oct 20, 2016 01:31 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Marte love the post need more of it:)) and I agree with your comment if you know the words you are having challenges with that is half the battle,  then there is hope,Endre

Oct 21, 2016 04:26 PM
Marte Cliff

Yes Endre Barath, Jr. - the people who are in trouble are the ones who "don't know that they don't know."

Oct 22, 2016 10:58 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Marte

Thanks once again for the reminder about these common errors. I think the one that drives me nuts is THEIR vs. THERE. And unfortunately spell check is no help in these cases. My wife proofreads some of my writing, and posts, and despite checking more than once I am always surprised at some of the things I miss!

Jeff

Oct 24, 2016 01:54 PM
Marte Cliff

Jeff Dowler - I've been pulling blog posts off an old site that I never use and transferring them to copybymarte.com - and I am cringing at the typos I'm finding. Way too many "ouch" moments. 


Meanwhile, I have one gentleman who reads my weekly newsletter and informs me of my errors. Thanks to him I re-read them about 6 times instead of 3 or 4. And still... every now and then I miss something. 

Oct 24, 2016 02:04 PM