Special offer

Is Your Listing Wearing their Pajamas?

Real Estate Agent with Gordon Crawford Home Selling Team 7838217

Would you wear your pajamas to a job interview?  Probably not, so why would your house?


Presentation is EVERYTHING!  Think about the lengths retailers go to to package and merchandise their products.  Apple is the ultimate marketer.  Look at the lengths they go to!  Their product is sleek, uncluttered as is their packaging and logo!  They have spent hundreds of thousands of dollars to research what consumers want.  


Home buyers want the same thing!  No clutter, great natural light, a more casual living style.  If you don't prepare your home for the market, you are at a major disadvantage.  You house is wearing their pajamas.


De-clutter, neutralize, paint, dress, make sure your house looks as appealing as possible.  Think about your buyer!  These days, everyone works!  No one has time for projects and renovations.


If you want to sell at top dollar in a short period of time, dress your home.  Get rid of those PJs!


Posted by

Gordon Crawford

Gordon Crawford Home Selling Team

Keller Williams Realty Metropolitan

55 Madison Avenue

Morristown, NJ  07960

973 539-1120

973 714-3085

Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

Great title. Awesome job on getting the point across on how important preparation is concerned when it comes to selling a house!

Oct 18, 2016 03:22 AM
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

The Title drew me in, but the information is classic, and should be in every REALTOR's toolbox.


Oct 18, 2016 06:30 AM
Gordon Crawford

Thanks so much Rich!


Oct 19, 2016 04:26 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Gordon Crawford ,

I loved the title..great analogy!! It is crucial to spend the time on presentation of your home to the buyers. It is a product and needs to be marketed to its fullest potential. Welcome to Active Rain!! I just subscribed to your blog.

Oct 18, 2016 09:32 PM
Gordon Crawford

Thanks so much!  Who knew Pajamas would be such a hit!

Oct 19, 2016 04:27 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

What a great analogy, Gordon.  Thanks for this interesting and informative post.

Oct 19, 2016 01:00 AM
Kathy Stoltman
Ventura, CA

That is a clever way to express to sellers what they should do to attract the best offer.

Oct 19, 2016 04:40 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

This post is right on for target.  I have a multi-family currently listed and the value is there but the tenants not only wear their pj's but also place the 'Do not disturb" sign on the doors.

Oct 20, 2016 11:48 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

It's true, sellers don't realize how important it is until you do a comparison like this or to selling your car. Most people detail their cars before selling it but think nothing of not refreshing their house.

Oct 21, 2016 06:00 AM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

I can see why Patricia chose this to add to her favorites this week!

Oct 23, 2016 01:58 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good Afternoon Gordon - this is a great analogy.  You want to present a lean and crisp well groomed look.

Oct 23, 2016 05:41 AM
David Alan Baker | Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert

Not sure I have ever, since it described that way

Oct 23, 2016 07:22 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Hi, Gordon!  I included this post in today's Last Week's Favorites on ActiveRain.  Thanks for writing it, and I hope you enjoy the rest of your weekend!

Oct 23, 2016 07:26 AM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-739-3843

Gordon, this is a totally new take on an old subject...and I'm delighted to see your fresh approach to it! That's certainly why it got featured. Pat's excited to have found you and me, too. I see that you're in the neighborhood of my dear friend, Kristine Ginsberg, and you may know her. If not, do check her out--she's a superstar and it's funny because I feel as if she could have written it and thought of her while reading this and here you are--in the same area!


Oct 23, 2016 10:14 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Noone could possibly not understand your meaning! Get your house dressed to greet the public.  Well done!

Oct 23, 2016 11:54 AM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

I love the analogy of the pajamas. You brought out some great points Gordon Crawford!

Oct 23, 2016 02:34 PM
Amy Gutschow
RE/MAX - Sheboygan, WI
Professional Real Estate

Love this!  What a great way to say this to our sellers

Oct 24, 2016 06:43 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I've been in houses with unmade beds, dirty dishes in the sink and the owner's underwear on the master bedroom floor. That house left a lasting impression, unfortunately, it was the wrong one.

Oct 25, 2016 01:53 AM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Gordon Crawford ,  Congratulations on your Feature and one of Patricia Kennedy's picks of the week. A great subject for blogging.

Oct 26, 2016 08:01 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Gordon Crawford - What a great title and image to let sellers know how critical presentation is!

Oct 31, 2016 12:56 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Well as a home stager....you certainly won't hear me disagree! Great advice and I love the title!

Nov 12, 2016 04:16 AM
Ann McMillin
Keller Williams of Central PA - Carlisle, PA
Writer, Civil War Historian, Realtor

It is amazing how many people don't think about the little things. Personally, if a person doesn't care about the piles of dirty laundry showing in the photos, I have to wonder what kind of care or maintenance they've had for the property at all. 

Jul 26, 2017 07:35 AM