7 Instagram Ideas for Real Estate Agents

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How many times have you thought “I wish my Instagram photos were as good as theirs.” Sometimes it feels like everyone else has professionals doing their social media for them, doesn’t it?

A couple of photos on interesting houses might get a few extra likes, but what happens when you’ve shared pictures of all the “good” properties? What next? How do you continue to build interest (to homebuyers and sellers) on Instagram?

They’re legitimate questions that plague most real estate agents, and you’re not alone. It may seem impossible becoming the next popular Instagram account, but it’s not. You just have to be a little sneaky…


Turning Dull into Interesting

Companies with tangible products, like shoes or new gadgets, can have an easier time displaying their brand in creative ways -- because they have actual products to work with. They’re the ones we usually mesmerize over.

In real estate, your product is more service-oriented, making the photo-battleground centered on you and the homes you represent. Turning normal houses into properties to drool over, or your service into something amazing means you have to stop yourself from taking the normal route.

Don’t post regular images of the home’s exterior with captions resembling: “Beautiful home on 123 Wentworth Street. Come check it out. It’s a must see!” Instead, look for ways to show the home in a different light -- like how a seller has decorated the living room for guests. Basically, sell the personality and intent of the house (i.e. how someone could use it).

The same goes for you and your office. No one needs more selfies, but think about the impression a homebuyer gets if you take a photo of a team meeting where you’re discussing upcoming development plans for the city/neighborhood. It leaves an impression that you’re staying on top of the market and taking care of your clients.


7 Instagram Ideas to Post for Real Estate


1. Behind-the-Scenes Shots

Everything about real estate is focused on person-to-person interactions … so, humanize your services. Give homebuyers and sellers a sneak peek at what goes on in the office, or what you do on a regular basis.

Again, don’t just make a selfie or a team-selfie. Give context as to what’s going on. Example: Take a photo of a house you’re about to put on the market and say “Finalizing the MLS paperwork on this house today. In 12 hours, it hits the market. If you want a sneak peek before other buyers, contact me today!”

Here’s an example from McKinsey Tutor, a realtor in Austin, TX. She gives a unique snap of her life as an agent.


Realtor Texas.png


2. Reposts from Past Clients

Every transaction is a new connection. Most homebuyers, when they move into their newly bought house, will take a photo of the place. They may even take photos of their decorations being hung. These are opportunities to capture on your own Instagram account.

Ask past clients if they could tag you on an Instagram photo they took and share it on your own account. Let other viewers know you still keep in touch and your past clients are happy with their move-in.


Moving In.png


3. Really Cool Statistics

To put a creative spin on images with motivational text, try posting a statistic of the MLS market you serve. How much are homes selling for? How fast are they selling?


Instagram Stat.png


But don’t keep the statistics limited to real estate. Think about the factors that motivate homebuyers and sellers -- like how close is the neighborhood to common workplaces, what traffic times look like in areas, what schools have A+ rating, etc.


4. Quotes that Speak to Your Clients

Motivational quotes are one of those catch-22 items. Posting too much of them can turn people away. But used sparingly, they can spark renewed interest and even motivation to act (such as buy a house, choose an agent, etc).

The thing to remember with quotes is relevancy. Make them relevant to the people you’re trying to serve. Homebuyers in your area probably have unique wants and problems. Craft quotes to address those. Even get funny with them. It’s easy to make puns about decisions. How many homes do buyers look at, and have to make a decision between? These situations set you up with opportunities to poke fun or even help.


5.  Create Mini Listing Videos

Since Instagram allows you to create longer videos and “stories,” you can easily create short, listing videos. Force yourself to sell the property in under 30 seconds. What features do you highlight and what rooms do you show?

This also allows you to get personal. Pitch the listing. Standard MLS data can suddenly have a human-take on it versus written bullet points.


6. Use Your Clients for Videos

I’m sure whenever a client closes on a real estate transaction, they’re in a very excited-happy mood. Capture that with a video! Let them give a real testimonial via Instagram video. You can have them express how grateful they are -- to you -- for helping them. They can do the classic “Price is Right” expression, where they jump up and down in excitement.


Final Thoughts

Every moment of the process can be captured in real-time and be used to show you and your services. Take a photo. Film an event. Record a story. Showing who you really are, at work, and how you help others is a wonderful way to create a real estate brand. It’s a great way to create interest on Instagram and get shares/likes.


Next time you’re out, give one of the ideas a try and let me know how you did.

Learn More about Social Media. Visit the BoomTown Library.




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Elizabeth Murphree
Elizabeth Murphree @ Ikon Realty of Ashburn 5 - Fairfax, VA
Helping Baby Boomers Boom in Northern Virginia!

Love your great ideas. Thank you for helping us be better Instagramers!

Oct 18, 2016 10:42 AM #8
Ryan Gibbons
eXp Realty - River Edge, NJ
Your Bergen County Expert

Some great ideas here. I like the statistics one and definitely be stealing it! Thanks for sharing.

Oct 18, 2016 10:49 AM #9
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I've just gotten started being more active on Instagram and these are a big help to be more interesting and relevant. Bookmarked to review again and again



Oct 18, 2016 11:00 AM #10
Dennis Oliver
The Oliver Realty Group - Granada Hills, CA

Great ideas! Love the mini videos and stats ideas.

Oct 18, 2016 11:20 AM #11
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

I appreciate the information you shared about how to better use Instagram.

I have recently started and from the start decided I would not post "regular" photos and I am pleased at the response I am getting.


Oct 18, 2016 11:25 AM #12
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Great ideas for instagram for real estate. Video testimonials are very effective. You can create the hashtag #AdayInTheLife.. people love to connect with what's going on in your life. 

Oct 18, 2016 11:53 AM #13
Gene Mock
Associate Broker ~ Premier Team, KW Realty - Leesburg, VA

Thanks soooo much for all the great suggestions.  I sent a copy of this to my wife.  She'll love this as much as I did.

Oct 18, 2016 12:11 PM #14
Barbara Murphy
Tartan Properties, Pensacola~Pace~Milton~Gulf Breeze~FL - Pace, FL

Thanks for sharing these great ideas!  I haven't actively started using Instagram yet, but you've emboldened me to get going with it - I especially like your "30 Second Video" idea and Client Testimonials and updates! :-)

Oct 18, 2016 12:23 PM #15
Dawne Marie Hodder
Nothnagle Referral - Rochester, NY
Referral agent serving Rochester NY and suburbs

Sounds like it's time to get acquainted with instagram! Thank you, Steven!

Oct 18, 2016 02:03 PM #16
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Determine by capturing the unique stuff by capturing the unique stuff and the interesting part

Oct 18, 2016 04:41 PM #17
Paddy Deighan MBA JD PhD
federalfinanciallawgroup.com - Vail, CO
Paddy Deighan J.D. Ph.D

interesting thoughts on an important topic.....I view Instagram as a necessary evil!!

Oct 18, 2016 04:54 PM #18
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around


There are some great ideas here!  Thanks for the pointers.  Bookmarking this post to incorporate these ideas.


Oct 18, 2016 09:23 PM #19
Pat and Ed Okenica
DRAKE REALTY Lake Oconee Ga - Greensboro, GA
Lake Oconee Ga Real Estate

Thanks Steven for bringing the importance of Instagram to our attention. It has kind of been a mystery to me as to it's use. Assumed it as a tool for millenials!!


Oct 18, 2016 11:13 PM #20
Gina Lollo
Northshore Properties Realty - East Setauket, NY
"Love where you live"

Great ideas... will definitely put these to use

Oct 19, 2016 01:00 AM #21
Amy Kramer
Reilly Realtors - Austin, TX
Realtor serving Austin and surrounding communities

Great ideas Steven at BoomTown .  Instagram is a really advantagous medium for Realtors and I can't  wait to try some of your ideas!

Oct 19, 2016 01:38 AM #22
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Thank you for sharing these fabulous examples of things we can do on Instagram to market ourselves, and our businesses in creative ways!

Oct 19, 2016 02:45 AM #23
Catherine Robles
American Lighthouse Estates, Inc. - San Francisco, CA
Lighting the Way to the American Dream

I LOVE Instagram.  I use the new "Stories" function where you can record live video or photos (similar to SnapChat) and film while having an open house or touring homes. I also utilize hashtags so others with similar interests can find your pics or videos (Ie: #OpenHouse #Real Estate #ISellHomes).  Try it!

Oct 19, 2016 02:51 AM #24
Cathy Turney
Better Homes Realty - Walnut Creek, CA
Making Fun of Real Estate and Twitter!

This is brilliant! I printed it out and will do it! Thank you!

Oct 19, 2016 03:59 AM #25
Cindy Keil
Cindy Keil Coaching - Omaha, NE
CEO Cindy Keil Coaching

Great ideas! Thanks for sharing


Oct 20, 2016 03:56 AM #26
Emerald Coast Realty
Emerald Coast Realty - Pensacola, FL

Hi Steven, nice Instagram post, I really like the one Instagram example by McKinsey Tutor, very ceative. 

Can I ask you a question, do you use a text app?

Oct 07, 2017 11:15 AM #27
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