Our helpful friends at the NAR often champion ActiveRain's mantra about the indisputable importance of regular blogging, so when I happened across this yesteday in Realtor.org'sDaily Real Estate News (their own blog) it was bracing— it is, after all, what we work to provide our Realtor subscribers:
"Organic search traffic: Content plays a big role in how your site ranks in search engines. “Producing more valuable content will help boost your domain authority, which is a measure of how likely your site is to rank highly in search engines, and producing targeted content helps you rank for specific keywords,” writes Forbes columnist Jayson DeMers. “The combination of these effects will lead you to higher organic search traffic, which is a measure of the number of people who found your site through search.” You can find your organic search results on Google Analytics under and Acquisition tab."
Great—as far as it goes.
Realtors want Google and Bing to love their sites, and to direct their searchers to them, but with every fresh entry there's a bonus that's every bit as commercially important. Once a new client hits that site, if they are greeted with a post that's dated to show it's no more than a day or two old , that visitor gets exactly the impression wanted: they've found the local site that's the most live and active--authored by an agent who is all over web tech!
(Thanks to Stewleonards.com for the very 'fresh' image).