Real Estate Blogging: Never (really) 'Nuff Said

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Our helpful friends at the NAR often champion  ActiveRain's mantra about the indisputable importance of regular blogging, so when I happened across this yesteday in'sDaily Real Estate News (their own blog) it was bracing— it is, after all, what we work to provide our Realtor subscribers:

"Organic search traffic: Content plays a big role in how your site ranks in search engines. “Producing more valuable content will help boost your domain authority, which is a measure of how likely your site is to rank highly in search engines, and producing targeted content helps you rank for specific keywords,” writes Forbes columnist Jayson DeMers. “The combination of these effects will lead you to higher organic search traffic, which is a measure of the number of people who found your site through search.” You can find your organic search results on Google Analytics under and Acquisition tab."

Great—as far as it goes. 

Realtors want Google and Bing to love their sites, and to direct their searchers to them, but with every fresh entry there's a bonus  that's every bit as commercially important. Once a new client hits that site, if they are greeted with a post that's dated to show it's no more than a day or two old , that visitor gets exactly the impression wanted: they've found the local site that's the most live and active--authored by an agent who is all over web tech!

(Thanks to for the very 'fresh' image).

Posted by

Mitch Claymore

Editor-in-Chief LLC

~ You Work.  We Blog. ~

Comments (3)

Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Thanks for sharing the reminder Mitch. I'm hoping to do quite a bit of blogging today, scheduling posts for later in the week and month.

Oct 18, 2016 01:40 AM
Mitch Claymore - Wolfeboro, NH

Great! Not a bad idea to intersperse them with observations that go to VERY recent happenings as well. Today's visitors sense (even slightly) dated content. Twitter has all but destroyed the value of canned content!

Oct 21, 2016 11:31 AM
Roy Kelley
Retired - Gaithersburg, MD

I was looking for your current posts. I hope all is going well for you.

Have a most productive summer!

Jun 26, 2018 07:48 AM