"Follow up until they buy or die" 

A lot of agents have fallen onto believing that this could be a good path to take their business into.. .
May I interject that the dying part. .. might just be talking about you! 
The reason? 
We are chasing the wrong leads. . 
Wrong Leads = No Money 
No Money > Your Business Dies

Your business dies while following the wrong leads.

Unfortunately, 
Most real estate agents are committing this mistake every single day 
They chase non-productive leads , 
wasting their valuable time and money...
while diluting their services 
because they are not really sure if
the real leads are real or not

We really have to stop chasing less and start attracting more. .

i.e
Joe Blow goes to the Internet curiously to see pictures of his boss's house, 
he just found out is for sale from his co-workers..
and the interior pictures are everywhere on the Internet
Suddenly 
Joe Blow is now considered a lead. . . attracting dozens of agents attention 
"Are you ready to buy? "
"Are you pre-qualified?"
"Come to my office.."
"Here are more houses to see..."
"Do you have to sell?"

Joe Blow does not want to buy a house....
he was just curious about his boss's house

This pattern is repeated millions of times I suppose...
A person looking for decorating ideas..suddenly becomes a lead
A 17 year old high school dropout is dreamingly looking @ million dollar homes ....suddenly becomes a lead
A curious neighbor looking for dirt on a neighbor's house that just came out for sale ...suddenly becomes a lead
and on and on...

"Follow up until they buy or die"

No wonder our conversion rates are the worst of all other industries..
Worse yet..
Now agents are getting even more weirder and desperate...
They are not even waiting for the Joe Blows to be curious about house interiors anymore..
They are aggressively pursuing them by cold calling them...
These (PERCEIVED LEADS) are not even sure they want any part in real estate...
Somehow, someone stamped a "LEAD" tag on their foreheads
and now. .
magically they are part of a game..
A hamster wheel game of chasing that never stops...
Wasting time and wasting money..

"Follow up until they buy or die"

The best advice I ever heard is...

You don't have a business if you don't have a system 
You don't have a business if you don't have a system that produces leads
You don't have a business if you don't have a system that produces leads and you know exactly how much it each lead costs 

Instead of chasing a bottomless pit of dead end leads..
You should be perfecting your system to find the right formula 
Analysing how much you spend to advertise it 
and how much you earn on each dollar invested

This is the reason why 
We are stepping to another level attracting buyers for our company. . 
This is designed to assist buyers in qualifying themselves while giving them the power to choose how they want to buy..
This will help us..
not to make the same mistakes that most real estate agents are committing every single day 
To chase non-buying leads while wasting their valuable time and money...
A quick way to dilute their services 
while ignoring the "REAL" leads..
because they don't really know. .
which is Joe Blow? 
and which is Joe "The Buyer"

Our method is much simpler..
We've created systems with funnels
and we are asking the buyer..
Are you a real buyer or not? 
The ones that respond to be real..
then
We give them the world and more..
We will nurture them 
We will be devoted to them
We will give them attention
We will listen
We will care
We will invest money and time on them with brochures, guides, gifts, personal notes and lunch invitations
Why not? 
If they have indicated they want to buy..
Our focus should be just on one person....
and not wasting time and money on 99 other Joe Blows out there.

So, our game has been elevated, 
We are asking buyers to qualify themselves as real buyers. .
and my agents and I will give them the attention they truly deserve

This is our funnel 
To Guide Buyers into our system..
http://reallynicehomes.convertri.com/home-buying-guidance
 

                                                                               


Once we perfect it...we will invest money to attract the Joe Buyers out there
We will use Facebook, PPC, postcards...etc
and 
we will rinse...
and repeat

If you don't have the tools to create these systems easily for your business.
Let me know in a comment below and I will send you information how to do this very easily 
plus I will also share with you the templates I used to create our funnels.
where you can just change the pictures, logos and the links...
directing people just to you

Good luck

Come join our Facebook group: Lead Attraction Ideas for Real Estate Agents for more ideas HERE